Inside the Los Angeles 'ube craze'

Рет қаралды 100,397

Ай бұрын

Ask any Filipino and they’ll tell you they’ve been eating ube forever.
The purple yam ubiquitous in Southeast Asia also has built a cult following across the Pacific among Angelenos - you can find about half a dozen ube-flavored items at your neighborhood Trader Joe’s.
For Jenn’s weekly column, she visited Pasadena to try two of her favorite ube desserts.
The first stop is Chaaste Family Market, where the Esteban family has mastered the ube-custard-filled turon. Next up is Wanderlust, an international ice cream shop, where Adrienne Borlongan has put a spin on an American classic with her ube malted crunch ice cream.
For more food coverage, restaurant reviews, recipes, and the latest food news subscribe to the L.A. Times. www.latimes.com/subscribe
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Пікірлер: 542

@JCalltheway Ай бұрын

The Philippines must step up their game in marketing & making more of these ube-based products instead of other countries taking advantage of it.

@LarryfromPH Ай бұрын

Exactly! Thailand already copied dried mangoes.

@migovasquez0303 Ай бұрын

@@LarryfromPH But thai mango is very fleshy when candid so quality wise it is not the same.

@MrDac0964 Ай бұрын

a korean coffee shop near my place serves ube latte.

@OceanicNASA Ай бұрын

@@LarryfromPH: 😂 Thailand mango industry was on point from the start. They grow there own.

@Leganite Ай бұрын

Erwam Eusaff already has an episode about this.

@psyche9908 Ай бұрын

Ube is not tasteless. Ube is fragrant and so is the taste. Very subtle but it's there. Anyone who has tasted real ube knows.

@karengbt3891 Ай бұрын

somewhat nutty too and the after taste is indeed fragrant. ❤

@fawn_the_fairy5721 Ай бұрын

Yes! This woman must not have touched ube in the flesh, i.e. the tuber, so she has no actual idea what it really tastes, smells, feels, and looks like. Not even her elders perhaps as according to her they mostly derived their perception of it from the extract, which is understandable since the Philippine varieties aren’t widely cultivated and easy to get a hold of compared to others.

@e.m.l.9527 Ай бұрын

Yes! Very fragrant which informs the flavor. They ought to try a fresh one.

@psyche9908 Ай бұрын

@@fawn_the_fairy5721 What I thought of as well...

@daneaporol3902 Ай бұрын

Ube is tasteless. Like very tasteless. We have lots of it our backyard and that's why we do ube jam to give it a delicious taste

@rrubio6660 Ай бұрын

It's not all over SE Asia. It's a Philippine purple yam, not taro, or sweet potato. And don't confuse it with the Japanese purple sweet potato...EVER!

@HF-ft8ln Ай бұрын

exactly! japanese purple yam is gross lol

@topquark35 Ай бұрын

@@HF-ft8ln Yup. Another mistake in this video. Ube is endemic to the Philippines. You will find it nowhere else AFAIK. It is not a Southeast Asian thing.

@patrickborro2000 Ай бұрын

Either way, Ube, thru Halaya, was first a Filipino invented flavor.

@rrubio6660 Ай бұрын

@@patrickborro2000 My comment had NOTHING to do with halaya. LOL! If you can't comprehend, sit down.

@eduardochavacano Ай бұрын

Ube is exported. So very few Filipinos ever experienced real Ube jams. very few Filipinos have seen an ube plant.

@onocoffee Ай бұрын

Ube is not taro and poi is not ube.

@AlohaYeshua Ай бұрын

Maika'i Loa

@migovasquez0303 Ай бұрын

Youre right. They are two different things.

@kadoku Ай бұрын

He knows Nothing ube

@onocoffee Ай бұрын

@@kadoku That may be true, but everyone has to start their learning somewhere. And if he’s earnest and sincere, we could see some very great things in the future!

@migsgarcia3629 Ай бұрын

It's a shame. The guy should have reviewed and researched prior the interview.

@Kariktan214 Ай бұрын

Please support the Filipino farmers and authentic ube producers. The ones you have there are artificial flavoring and wrong crops. Taro and sweet potatos are not ube.

@drexxsuma1749 Ай бұрын

R u supporting Filipino products yourself?😮‍💨😮‍💨😒😒

@MazdaTiger Ай бұрын

@@drexxsuma1749 if you know the source and season the Aeta community knows their Ube

@erika-lt5ll 9 күн бұрын

@@drexxsuma1749yes Where do you think all of palengke products or market products came from? other countries? Of course not almost all of our products are local produce except for imported products that you can see in the grocery stores or convenience store like foreign products or MNE companies mainly

@erika-lt5ll 9 күн бұрын

if you say like all products? well not all if that's the case would you rather buy a cherry mobile than Samsung? not right because of quality of course there are some products that we're not good at producing or we don't have the same quality or we literally don't have it . if we're talking about local produce yes we absolutely support that like fruits, vegetables,meats but When you say all like Even with big or small companies/products not all that's why There are other TMC and MNC or MNE companies here

@margaretannemuria7952 4 күн бұрын

@@erika-lt5ll What's the point of this comment?

@annanordlac4952 Ай бұрын

I've tried all those Trader Joe's "ube". They all do not taste like ube😂. I grew up eating the real ube root crop so I can tell.

@coffee.170 Ай бұрын

Trader Joe’s Ube is kinda mid, doesn’t taste like Ube at all.

@melt9863 6 күн бұрын

The Wanderlust ube ice cream is amazing. All their flavors are incredible!

@arekanderu523 Ай бұрын

Ube is not Taro stop confusing everyone

@Peechiness Ай бұрын

oh it's not the same? OK that explained so much. There were times I liked ube and times I did not. Now I know why. Apparently I like taro a lot more than ube. Ube is too damn sweet. Thanks dude.

@ChakieStreams2n1 Ай бұрын

@@Peechinessube is purple yam and it's not sweet when eating it as it is, the one you probably ate is "ube halaya" which has condensed milk and lot of sugar

@ourglass488 Ай бұрын

@@Peechiness there's google and youtube but you stay ignorant, lol

@james21ap1 Ай бұрын

Ube is a Filipino word for purple yam.

@HF-ft8ln Ай бұрын

@@Peechiness japanese purple yam is very sweet, that's not ube.

@MicoLyrics Ай бұрын

The way Ube is being introduced here is in artificial way

@MrDac0964 Ай бұрын

i think it’s because it’s very hard to find an actual ube here in California.

@MicoLyrics Ай бұрын

@@MrDac0964 inside Los Angeles Ube craze is artificial. That's simply the interpretation.

@Spring_summer.7 14 күн бұрын

Ube is very hard to harvest and farm. A lot of farms are very local who are not supported from the gov so most of them closed down. Even here in the Philippines it has become quite hard to find the crop bc of the demand.

@imayoutubeviewer 8 күн бұрын

They’re using purple food color!

@user-yt4ir4qy4c 6 күн бұрын

@@Spring_summer.7this is the realistic comment ever.. shout out. i believe they been fooled by violet sweet potato or 'gabi' root crops..😂 then labeled as an ube because of a high demand...

@thepinoychoppingboard1012 Ай бұрын

Christian Esteban is a Starstruck alumnus and a former Philippine teen actor. So this is his life now. I'm happy for him.

@Siopaoko Ай бұрын

Kaya pala sabi ko parang pamilyar haha

@ordnyl Ай бұрын

Ya! One of the OGs from Season 1!

@superluck1051 Ай бұрын

Sabi ko na nga ba.kaya familiar ang itsura nya

@VeeGee1902 Ай бұрын

Kanina pa ko isip ng isip kung san ko siya nakita 😂😂😂

@thphlln Ай бұрын

Ohhh I just realized!

@tsuraraoikawa4612 Ай бұрын

Taro is what we call gabi in the Philippines and ube is not taro. But both are tubers.

@HF-ft8ln Ай бұрын

she's wrong.. ube has a distinctive aroma you can notice once you start eating it. that extract is what exactly ube smells like. It also has a special texture, like a little powdery texture in the mouth, different than any other yam, that's what makes ube special compared to other yam. i used to make milwaukeee-style frozen custard with purple yam and young coconut. It's a flavor very unique, most people have never tried it outside the Philippines. The reaction is usually priceless when I give it to my non-Filipino friends! especially the white ladies, they always get blown away, then they get addicted to it easily lol

@EliseAndrada Ай бұрын

If you're new to ube, go and try to get Filipino Ube Halaya, it's decadent taste is the best representation of what ube should taste, essentially making it as your standard taste for ube, then go try other ube desserts.😊

@J3unG Ай бұрын

It's just purple coloured yam, yo. Every country in Asia has this stuff. BTW, you can buy purple yam anywhere in the US that grows yam, which is a root. It's NOTHING SPECIAL. The Halaya recipe you talk about is just sugar on sugar on sugar. Insulin resistance for sure. Be careful. It's not someting to be proud about.

@PreciousEyeballs Ай бұрын

@@J3unG How do you cook your Ube Halaya? What recipe are you referring to? Not all Halaya is made equally.

@franciscosantiagorodriguez8012 Ай бұрын

@J3unG FYI Ube is considered an invasive species in the US, and Ube is different from Purple sweet potatoes, It is believed to have originated in Southeast Asia and has been cultivated in the Philippines for centuries. In Filipino culture, ube is not just a food but also a symbol of Filipino resilience and adaptability. And before blabbering the PHILIPPINES is the only country in Asia who Utilizes Ube in everything and actively cultivating the crop. Ube, scientifically known as Dioscorea alata, has a long history in the Philippines, dating back to pre-colonial times. It is believed to have originated in Southeast Asia and has been cultivated in the Philippines for centuries. And Another FYI, you cannot find ube outside the Philippines unless Frozen and imported from the PH or Using purple sweet potatoes and labeling it as Ube.

@miklimecat9636 Ай бұрын

From eating ube IN the Philippines, I'd say it doesn't taste like regular yam nor like sweet potatoes. I'd say it's deeper, others would describe that as "earthier". It also has this mild yet distinct "fragrance" in the mouth, vaguely vanilla-like.

@starlightvee925 Ай бұрын

Def get the unsweetened ube halaya, the ube in a sweetened ube halaya won’t have that much flavour other than sugar

@topquark35 Ай бұрын

Ube does NOT taste like any other yam. It is NOT tasteless. Maybe the people she asked just didn't know how to describe it. As someone who has eaten a lot of the "real stuff," the actual tuber, it has a certain creamy, umami, vanilla-y flavor that is uniquely its own and is NOT like a regular yam, taro or sweet potato. It is richer, creamier, more earthy. You can't really describe that flavor profile very well because IMO it's unique. I think the McCormick extract does a good job of replicating the flavor, but nothing beats real ube. Anyway, as an example, many business owners who sell ube pastries and the like cheat and use taro or sweet potato with purple food color, but you could immediately tell that it's fake. If you know ube, you can tell when a product has authentic ube and when it is fake, using taro or kamote dyed purple. Ube is distinct, and saying it is tasteless is just inaccurate.

@krdiaz8026 Ай бұрын

I think it's like when Americans try to describe the flavor of vanilla. They don't really know how to describe it, and most people will say vanilla is tasteless because they only know it from cheap ice cream made with artificial vanilla. She did say that ube tastes like yam but different.

@topquark35 Ай бұрын

@@krdiaz8026 Yeah. And ube is actually considered somewhat of a delicacy even over here because it's not commonly found in great quantity. It has a season, I think. And it is harvested wild, AFAIK, from mountaintops. Because of that, it is hard to get real ube and even harder still to get GOOD ube. I mean, like any produce, there are varieties that are blander than others. Each variety has a distinct flavor profile. Anyway, I just wanted to make it clear that it is NOT in the least bit flavorless. To me, it does not even remotely taste like yam. Perhaps just the texture since they're both tubers, but it's as good as saying potatoes and yams taste the same, which of course they don't.

@topquark35 Ай бұрын

@@arekanderu523 I never said it was Taro??? I said it was closer to taro than to yam, but they're definitely not the same. What are you going on about??

@topquark35 Ай бұрын

@@arekanderu523 Where did I say ube was taro?? I said it was closer to taro than to yam, but they're definitely not the same. What are you going on about??

@arekanderu523 Ай бұрын

Don’t be angry at me that comment is not meant to be on your thread.

@anne4297 Ай бұрын

Please do more research. Funny how there is no real ube on this video???

@TONYPORJ Ай бұрын

baka yung gusto lang talagang ifeature dito ay yung Craze sa LA kumbaga.. kung yung kay erwan na vlog ito pwede pang maging ganon sa sinasabi mo

@Vizible21 28 күн бұрын

@@TONYPORJthis video is about "ube" stop playing.

@erika-lt5ll 9 күн бұрын

@@TONYPORJOo nga ube craze lang to or mga products lang yung kila FEATR kasi origin, culture, dish/products ang ineexplain or appreciation or representing itobg vid mema lang na trend

@erika-lt5ll 9 күн бұрын

Pero uber products yes not natural

@jannebrija9879 Ай бұрын

I so sad that people with filipino roots doesn't know the flavor of real ube and can't describe when someone asks them. Ube(the root crop) has an earthy tone with a very slight bitter aftertaste that's why it is always added with sugar or something sweet but the smell of real ube is what makes it special, it has almost floral or vanilla smell, the texture when you eat it is like yellow sweet yam less fibrous but holds it's shape not mushy unless mashed. I live in Europe and everytime I can go home to the Philippines, I make it a point to taste real ube not just the extract sometimes looking for it in the market and preparing it myself.

@kaiiizen8626 28 күн бұрын

i mean, as someone who grew up in the ph my entire life,,, i get why its hard to describe ube to those who havent had it,,,, ive had it ever since i knew how to talk, so it's hard to think of how to describe it other than it tastes like ube,,, ive asked my foreigner friends to describe cilantro to me (since ive never had it) and most of them are just like,,, idk it tastes like cilantro lol now that ive grown up i have learned how to describe it better, but if you wouldve asked me when 5~ years ago,, i'd have to think about it,,, it's def earthy more mature vanilla with hints of coconut for sure

@AE-vr8tj 15 күн бұрын

You described it perfectly! 😃

@eduardochavacano 7 күн бұрын

@@kaiiizen8626most Filipinos in Philippines only tasted Ube flavored ice cream.

@ZeushyTV 4 күн бұрын

@@eduardochavacano Maybe in Manila. When I was growing up in Aklan, me and my neighbors plant and harvest them during fiestas.

@stuka80 Ай бұрын

I hate it everytime i hear Filipino Americans who either were born or came to the US as a child describe certain features about filipino culture in the Philippines because they never know what they're talking about and are giving wrong information, in this case ube. I cringed when the guy said ube was never just filipino but also Hawaiian.... no its not and ube and taro are not the same either. Then the lady when she said Ube taste just like any other yam, again wrong, Ube has its own earthy, floral and subtle taste.

@teejeyee3067 29 күн бұрын

true

@harrylordy3221 29 күн бұрын

Half baked Filipinos

@fran7414 27 күн бұрын

Why are you so pressed lol

@stuka80 26 күн бұрын

@@fran7414 cause its one of my pet peeves duh, why are you one of these people i just described?

@lawrencelou3545 14 күн бұрын

Ube is abundantly found in the PH.. and also in Papua New Guinea.. but not native to Hawaii.. although it can be grown there having similar climate.. Filipino immigrants must have brought some ube to plant in Hawaii ..

@DarkR0ze Ай бұрын

Sorry, but taro is a different root crop

@sorryGodformysins Ай бұрын

That turon is not ube, just custard with ube flavoring and coloring

@captainsoi 16 күн бұрын

Yeah, I was waiting for them to incorporate the root crop, but they just colored it. The color doesn't even match your typical ube-flavored desserts. 😂 I hope there's a way to export the actual root crop in there. These people are definitely missing out on the authentic ube!

@jamesleeborgonia222 Ай бұрын

Ube is not taro, those rwo are completely different rootcrops

@bluefur1975 Ай бұрын

Professional Filipino Ice Cream maker here. Adrienne is both correct and incorrect; the flavor most Filipinos associate with commercial ube ice cream does come from a "Nature identical" extract. However, pure ube, when cooked down with sugar for sweetness does have a delicate distinctive flavor. it really is hard to verbalize. Ive heard people describe it using everything from vanilla to pistachio but none are quite right. She's right in that to make an Ube ice Cream without using extract is really hard. It took a whole lot of R&D and every trick I could think of to bring out the flavor but I was able to do it, it still doesnt taste like what people will associate with "typical" ube ice cream.

@AngelAngelesIII 15 күн бұрын

Where can I taste yours?

@bhoylhogro5093 Ай бұрын

As someone who doesn't know much about REAL ube, I think the most accessible product to get the real flavor is Good Shepherd's ube jam. It has a somewhat a floral scent that can't be found in most other ube flavored goods in the PH. I actually use a full cup of that to make ube ice cream and it's my best and easiest way to enjoy an ube dessert. I think I may need to buy a jar once again to make my next ice cream!

@karengbt3891 Ай бұрын

I love Good Shepherd, too, always worth the long queue 😊😍🤭

@pinkvelvet3865 Ай бұрын

The original Magnolia brand Ube ice cream in the Philippines is the best. If you see a Magnolia ice cream nowadays that's NOT the original Magnolia. It doesn't taste the same as before.

@robocop581 Ай бұрын

Arce Ube Ice cream is excellent

@REDTD 6 күн бұрын

Lmao, a few years back the Magnolia company in the US got sued for IP/Brand theft by the Magnolia company in the PH, afaik the PH company won.

@dajienyo917 Ай бұрын

Go to Philippines if you wanna eat true ube delicacies!

@wenangism Ай бұрын

Ube extract is not the same as Ube root itself

@olracorig Ай бұрын

"tantsa" means to guesstimate.

@qwertyboo Ай бұрын

I thought Ube the rootcrop is endemic to the Philippines? Correct me if I'm wrong.

@franciscosantiagorodriguez8012 Ай бұрын

Yes that's correct

@coffee.170 Ай бұрын

That’s correct! ☑️

@thegreateststalkerofalltim2159 Ай бұрын

And i do think it'll be hard to export ube since it takes a year to grow an ube and that's not even a lot yet if you're trying to get an ube from the ground. And the ube that is hanging, i don't think it has a strong aroma and taste that comes from the ground, and it is smaller.

@RampartPh Ай бұрын

yes but other south east asian countries are trying to cultivate them too and market it as their own. those south east asian neighbors are also trying to do the same thing too w/ kalamansi.

@thegreateststalkerofalltim2159 Ай бұрын

@@RampartPh not a news about that kalamansi since if i remember correctly, kalamansi didnt really originated in the philippines, its just philippines are the most consumer and has been the most grower of it

@stephenleonel8244 Ай бұрын

That’s Christian from Starstruck batch 1???? So nice to see him!

@alrodriguez2279 Ай бұрын

It’s him. Jade Lopez’s love team.

@katboni Ай бұрын

I was going to say the same thing 😂

@katboni Ай бұрын

We old 😂

@psyche9908 Ай бұрын

I knew it! I thought the name and the face seem familiar. Hahaha...we are indeed old.

@liprekt 29 күн бұрын

I refuse to believe that kids "would not touch the purple cake because it's so weird."

@ghostingbusiness4338 13 күн бұрын

Back when I was a kid everytime I see a purple cake I'd be excited because anything purple and sweet I already know is ube flavored. But that one time I was so excited to take a bite of the cake I was disappointed why it didn't taste ube lmao then disgusted knowing that it's only purple because of the color

@patrickborro2000 Ай бұрын

Hope that Calamansi and Pili are the next breakout Filipino flavors in the future.

@coffee.170 Ай бұрын

Huh, haven’t heard of Pili before. Sounds interesting!

@thegreateststalkerofalltim2159 Ай бұрын

@@coffee.170are you a filipino? Pili is a type of nut

@thegreateststalkerofalltim2159 Ай бұрын

Pili doesn't have that much flavor tho

@patrickborro2000 Ай бұрын

@@thegreateststalkerofalltim2159 so does Ube…bit I tasted the ice cream, it does have a great taste in that form so it has potential

@patrickborro2000 Ай бұрын

@@coffee.170 yes its a gem of a nut in Filipino food

@ronaldcrisostomo7589 Ай бұрын

Woah it's Christian Esteban! OG Starstruck avenger, former actor & host. Glad to see him doing well with his family's business after his brief showbiz career in the Philippines

@victoryjav 14 күн бұрын

To the viewers of this video, if you wanna know more about authentic ube which is endemic to the Philippines, you guys should watch Featr's documentary about it. Ube is only found in the Philippines, not in Hawaii nor in Japan. Purple yams and taro are different and are the purple root crops found in other asian countries. It's not the same as ube. Plus when it comes to the name, it can be likened to the word matcha. We know this japanese tea by its unique color and flavor and people from around the world identify it as its own name, matcha. Ube has its own identity so it shouldn't be called taro or purple yam. Just ube.

@CBD7069.. Ай бұрын

Most of the ube items don’t use real ube.

@kamalaroyale790 Ай бұрын

True, some of it are just coloring which is a shame because the real ube taste is delicious.

@coffee.170 Ай бұрын

@@kamalaroyale790Exactly! 👏

@pervysage4934 28 күн бұрын

Saying Ube is purple yam is akin to saying wasabi is green horseradish. IT IS NOT. Ube is ube, it is similar to purple yam but the flavor is distinct and it is endemic to Philippines.

@camcat6864 Ай бұрын

chaaste is a community fav in pasadena!! shoutout to the family's amazing hospitality, convos, and iconic turon + desserts in their shop, always

@ntan Ай бұрын

Was there actually Ube on that Turon or just custard with purple coloring?

@arielvergeldedios7068 Ай бұрын

Watching the way they made the turon it is definitely fake. It is a purple colored custard.

@angelitapallarcon1749 Ай бұрын

We do have ube in our backyard... I always wonder why its so mass produce when we only harvest it once a year?

@HumanSagaVault 16 күн бұрын

I've tried Ube bread and other ube products in Indonesia when my family went to Pemuteran Beach indonesia in 2019, and its so famous there, if its your first time seeing it, the purple color would kind of put you off but when you taste it ITS SO GOOD! can't wait to go back to INDONESIA for their UBE products! SO GOOD!

@fiorellageno3797 Ай бұрын

My mom would cut the Ube in chunks with other ingredients in a sweet hot soup. So was surprises that in that first tart only had a pinch of it, almost like used it as food coloring. But looked really tasty, heading to TJ now.

@drawden Ай бұрын

Fosselman's in Alhambra for ube ice cream. Check it out. Got a tub in the freezer.

@PD-yh2ss Ай бұрын

I pity these people who have never tasted a real ube cause it’s just magnificent.

@mareecuree Ай бұрын

Ariel's accent was sooo close to Filipino accent when she said 'she's white!..." hahaha

@jpvq31 Ай бұрын

Thank you for showcasing Filipino Food!

@Ferdssss Ай бұрын

Wait, Christian Esteban is from StarStruck Season 1, batch of Jennylyn, Jasmine, Mark and Rainier. Am I right?

@cristinanavarrete6153 10 күн бұрын

i grew up seeing my family especially my tita cooking ube, she is from pangasinan, and everytime she visits pangasinan when she comes back she have his one sack of ube crops with her, ube halaya, that is how we call it, grated, mashed, we are adding margarine and evaporated milk and with constant stirrring in one big pan under woodfire,, auuhhm, oh how i missed those days,the best in the world, such a delightful thing to know that our food are gaining popularity now..

@PreciousEyeballs Ай бұрын

Ube Halaya is my favorite ube dessert. 😋

@J3unG Ай бұрын

Go have your A1C checked...

@PreciousEyeballs Ай бұрын

@@J3unG I don't eat it every day. I'm in the Philippines. Even though the Ube yam can be bought from the market, almost nobody's willing to cook Halaya coz it's so hard. Plus, I look down on any ube halaya that is not from the Good Shepherd convent. I'm in Quezon City, I'd have to go all the way to Baguio to get it, and once you do, the nuns only allow you to buy 2 jars.

@ZeCabreira Ай бұрын

There should be an Ube drink. Ube is the new chocolate!

@kentokenyama3449 22 күн бұрын

Ube has a subtle flavor but you know it's different from other yams taste wise. The extract theyh are using is so potent because it derives from many ube.

@G0dsPerfectldiot 7 күн бұрын

OMG That’s Christian Esteban! I haven’t seen him in forever. He used to be in the Philippine showbiz. I’m glad that he’s doing just fine🙏

@manuelilagan3054 Ай бұрын

Ube and purple sweets potatoes are completely different kinds of root crops

@qwertyboo Ай бұрын

Yep I thought ube is native to the PH?

@coffee.170 Ай бұрын

@@qwertybooIt is! :))

@xris03 27 күн бұрын

The real base for ube is what we call "ube halaya" . And the standard of a traditional philippine ube halaya is "Good Shephered" are made by nuns in the mountainous city of baguio.

@SaBoTeUr2001 29 күн бұрын

I recently had an Ube Sans Rival. It was insanely good.

@jpm1477 16 күн бұрын

How to make a country of 100 million people angry: Make an inaccurate ube video on the internet😂

@SamungVirtua Ай бұрын

I didn't see them put ube in the turon.

@stebopign 20 күн бұрын

ube flavor. i thought it was just food coloring. but it seems to be flavoring as well.

@edp8136 26 күн бұрын

The ube jam from Baguio is truly one of the best.

@aliasmarg8ta127 Ай бұрын

4:24. I remember asking my Mom for a recipe and it ended up loking like “a little bit if this, ad if you want, a little bit of this to taste”. That is the Filipio “tantya”. Ube Halaya is the dessert we all grew up with.

@strawbaeriii_ 24 күн бұрын

I grew up eating my grandma’s ube halaya. The real thing is FAR from the artificial ones and if possible, I encourage you guys to try it. It has a subtle, mellow and sweet flavor. It’s a little floral and earthy too, nothing like it.

@user-yt4ir4qy4c 6 күн бұрын

real facts.. traders buy ube like it's daylight robbery.😂 then resell it 5 to10 times the original prize..

@jp93309 12 күн бұрын

Reminds me to go to Seafood City and get some magnolia ice cream

@suziea1216 8 күн бұрын

I like her reaction in every bite :D

@mikeescart-j4i 13 күн бұрын

"Tantya-Tantya" in cooking means "eye-balling" the ingredients. Ingredients are not measured but because you cook it frequently that you get it right everytime.

@nikkolaurente01 23 күн бұрын

Ube is originated from the Philippines, when you see it from the other countries. It was all cultivated same in Calamansi, because it was originated from the Philippines.

@Zee_1003 25 күн бұрын

hey Christian! it's been a while since I've last seen you in a video!

@Chilling688 23 күн бұрын

Ube is so underrated. Anything ube is always good ❤

@lheajane 10 күн бұрын

I'm surprised to see Christian Esteban here! He used to be one of my faves in this tv show back in the 00s.

@gameniacplay9108 Ай бұрын

Its like comparing real orange to powder orange

@victorianeastender Ай бұрын

Tancha or tantsa, is "to roughly estimate" We just add ingredients in and wait for our ancestors to whisper in our ears "enough, child" 😆

@user-ci8wx8zw2z 29 күн бұрын

The flavor of Ube is Purple.

@loveroadtrips9037 Ай бұрын

new subs from PH ❤

@maddog6397 Ай бұрын

christian esteban is a contestant in reality tv show in philippines called star struck.

@dhilwithme 16 күн бұрын

Was that Christian Esteban from Starstruck Season 1?

@leylorenzo1 Ай бұрын

Is that christian esteban? He was a celebrity in the Philippines in early 2000s. It was nice seeing him

@thepinoychoppingboard1012 Ай бұрын

Yup that's him.

@Lhyrej Ай бұрын

I wondered what happened to Christian after Starstruck (a tv reality show in the Philippines). Good to see him doing great after all these years🙂

@binsoy728 24 күн бұрын

I harvested a pail full of Ube crops last month. Turned them into jam. Produced two containers of ube jam. I made an ube flavor ice candy out of the first container and the other one got wasted because no one ate it til gets bad. So sad. And BTW, i harvested it from our backyard. I left some sprouts and will plant them again. It's starting to grow now.

@nnayam4144 29 күн бұрын

i always love ube purple yam here in the ph its oneof my fave.

@iashakezula 6 күн бұрын

Ube was always my favorite root crop made into dessert as long as it’s not sweet.Ube is more similar to sweet potato than to taro.

@SkyDREAMssssss 26 күн бұрын

We have a lot of ube here in my granpa and granma backyard 😊 theu had a lot of things here veggies / balinghoy/ ube amplaya/ kalabasa/ e6c 😅

@RJGuitz Ай бұрын

Cooking ube for 3-4 hours on top of a wood fire during the holiday season is not fun. 😂.

@suite225 Ай бұрын

That’s how it’s done, not these extracts and food coloring artificial stuff. If you can’t describe how it taste, you should not be endorsing it or it to others. These “ube”are not the same as the real thing.

@Truth_prevailsify Ай бұрын

The lady Borlongan must be my relative, there are only a few Borlongan's left in the Philippines.

@estellamarisserva1731 3 күн бұрын

i’ve been making ube halaya. modesty aside it’s the most yummy and chewy thing. i don’t put flavoring nor artificial coloring. one cannot achieve the truest ube color except you use the really purple variety. there are two kinds of this tuber - the purple and the ubeng puti.

@gardeniagirl1374 Ай бұрын

It took me awhile to like the ube ice cream from Trader Joe's, but I don't like any of its other ube products @ all. They are commercialized and much too sweet. I don't mind ppl experimenting w/ food to add their own flair, and I appreciate the effort, but Trader Joe's isn't even close. They just serve food w/ purple food coloring and sugar. I know the tuber when I see / taste it.

@once4all125 28 күн бұрын

i’m looking for ube cheese pandesal

@gilpineda 21 күн бұрын

christian esteban is a former starstruck finalist right?

@archangel5510 19 күн бұрын

Please do not mislead anyone, Ube is distinct from sweet potato or taro. Real ube is not featured in this video, just saying.😅

@itsmetinag5617 Ай бұрын

Chaaste ❤ every filipino from Pasadena's go to

@ThanhNguyen-it5vd 27 күн бұрын

In Vietnam . Taro is “ Khoai Môn “ and Ube is “ Khoai Mỡ “ . We have a lot of dish from Ube too . deep fried ube donut ( bánh khoai mỡ ) or ube soup ( canh khoai mỡ “ ) is what I recommend for u guys .

@jonathanestrada9729 17 сағат бұрын

"Tantsa" (most people pronounce it as /tan cha/) means "to eyeball." Adrienne took several months to develop her ube ice cream, and she ended up with using store-bought extract? Did I understand that correcrly? I'm kind of wishing she'd flown here to the Philippines and done her research here instead of just interviewing her relatives in America. Here, we don't associate ube with the extract. I don't think anybody ever does. Ube is ube; the extract is just reminiscent of it. And it's hard to describe the taste of ube because there is nothing like it. Like how would you explain the taste of vanilla? And, oh boy, ube is not taro. Taro is called "gabi" in Tagalog. It's a different vegetable and is never used in desserts.