how i pick foundation online: pick the lightest shade in a cool tone and hope it works

I watch your videos almost like podcasts on my computer while I play video games and I just want to say thank you for blessing us with these long declutter videos to relax to while I'm grinding in video games. Honestly a gift.

I reference beauty youtubers who have the same skintone as I do. I have a couple I keep in mind every time I try a new foundation and I've been lucky with good matches 90% of the time.

I seriously thought I was the only person struggling here with foundation shade matches. I am neutral, leaning cool and look insane in both cool and warm toned foundations. Some neutral foundations leaning too orange/yellow/peach look so wrong on me! It’s such a waste of money :(

My go-to way of shopping for foundations is looking at the under eyes of the “before” marketing photos. I can usually figure out how deep I’ll be (probably because I’m so damn pale that it’s not hard) but the undertone always trips me up and I feel like if there’s a model shot that has the same colors under their eyes that I have, then generally it ends up working for me. In terms of foundations to try, I would give the Dewing Skin Tint from Becca a try. You don’t need much but it’s a beautiful finish and I think it’ll be a finish and coverage that you’ll enjoy on your skin. Side note, I’ve been an avid viewer for a few years but don’t comment offer and just wanted to let you know that I look forward to your videos every week. Your content is such high quality and you share such good information while still feeling super relatable like you’re just chatting with a friend. You’re doing an incredible job with your content and just wanted to send you some good vibes!

Me: playfully teases one of my students for watching a video of someone else playing a video game Also me: joyfully watches a stranger declutter their makeup for nearly and hour 😬

findation has a great database with a quiz that lets you know what are the identical/really similar shades to ur current foundation in other brands! it has you fill out ur current foundation shades that match, and then tells you what your best match is in other brands and foundation lines

I feel like trying to match foundation shades from different brands (or even the same sometimes) is like trying to find your size in women's jeans from different stores

Lauren!! As someone who loves drugstore makeup, try these drugstore foundations-- Loreal Infallible Fresh Wear 24HR Foundation + The Ordinary's Serum Foundation are my HOLY GRAILS!!! They're the most lightweight feeling types of foundations that are medium-full coverage that look stunning! Definitely give them a try!

For the flakey glitter, I apply a glitter glue with a synthetic flat eyeshadow brush and then WITH THE SAME BRUSH that still has a little glitter glue on it, I pick up the flakey glitter and pat it onto the lids. You will probably still get a bit of fallout with this, so I would recommend doing eyes first or be prepared to sweep it away with a big fluffy brush. Hope this helps. Good luck!

I get my foundation shade recommendations from Reddit. I love the olive mua sub, they are so helpful with swatches and comparisons

I’m very excited for your highlighter video!✨🔥

When you said “I’m just showing you stuff” That would be me trying to declutter 😅

Thank you for these decluttering videos 💜 I've been working on my makeup collection and I find myself not really knowing how to do it beyond like "that's expired" I hadn't thought about comparing for dupes or even comparing my foundation shades... the idea of swatching hadn't occurred to me at all! While I've been watching your videos today I went through my palettes, single shadows, and all my lip products. I still have a lot but I definitely got rid of a few. Thanks for the motivation!

I am fair-light and neutral-cool. Totally depends on the brand. When I buy a new brand or formula, I often buy two and mix them. I never buy them without being able to swatch on myself or look at swatches on someone else online that has similar skin coloring. That is actually how I first discovered beauty channels on KZfaq.

I feel like the UD Perversion mascara gets no love but it's my absolute FAV and has been my go-to for about 3 yrs now🤌🤌

For concealer: I adore the Elf Hydrating Camo concealers. I bought three shades because they are so affordable. I like to warm it up on my finger first and then tap on. It has nice coverage and a great finish IMO. I also love the Pretty Fresh concealers and foundation from Colourpop.

Love these long declutters!!! I'm excited for the try on declutter as well!

When you spoke about not wearing powder I thought it was such blasphemy lol. I am oily and live relatively close to the equator so it's pretty humid most of the time here lol

😂🤣😅😅😅 the Foundation colors ! I have 4 and they are all so different. Thought I was the only one, with so different shades, I guess not. 😊😅

Lauren I think you'd really like both the Nyx Born To Glow foundation and concealer. They're very glowy and dewy and have great shade ranges

Wow this is the super-mega-ultimate declutter!!!!

The foundation swatches that were all light neutral lol... Just the contrast between shades that are all described the same IS the reason buying base products is so difficult! Like can all the cosmetics companies just get together and figure that out? Everyone can say what they want about MAC, but the way they label shades consistently is the way everything needs to be. Like is... Is that light neutral compared to an ACTUAL PUMPKIN or what lol?! 😂 Also: best line of this video goes to the Tarte mascara description - "I feel like I have a single plastic packaged hotdog in my hands" 🤣🤣🤣🤣

I have absolutely been loving these de-clutter videos. They inspired me to go through my collection and do the same, and boy did it need that especially my lip products. Can’t wait for the highlighter video!

I think some brands call peachy tones neutral because it’s a mix of warm (yellow) and cool (pink). I prefer a peachy tone myself.

For foundation/concealer matches I use Temptalia's foundation matrix with good results. You put in products and shades you know match you and it tells you what to try in the new product you want to try.

"That wand is a metaphor for peoples lives right now" 🤣🤣🤣 You sure you ain't spying on me?!?

I'm straight up neutral. Always fair/porcelain/ ivory bc I'm super pale. It actually makes it a bit easier to color match imo because I have such a small range.

This is why I love your channel so much.

I'm sooo freaking pale. And foundations are a struggle, if I buy online it's a ongoing search for weeks and scrolling through swatches. And still those warm tan shades labelled porcelain and fair always get me. Hence I literally buy pure white and keep an empty glass container of moisturizer to mix all the foundations I own.

I am so bad at color matching foundations to my skin tone! I wish I could just find my exact shade and buy it in every formula. 😕 Editing to add: the Wet and Wild tinted hydrator is very nice and very affordable! I have it in 2 shades and I mix them as needed. It’s oil free, yet not drying at all.

Also, love that this video is a real-time "watch swatches oxidize" haha. I wish I had known some of mine did that prior to purchase, I'd have gone a shade lighter to curb it.

Tinted moisturizers from wet n wild and colourpop, big poppa wet n wild mascara, incognito wet n wild concealer, la girl neon and pastel liners are my go tos!

My hack for foundation shade is to choose the lightest and the most pink/cool toned. And pray that it is not too dark 🤪

My tip for matching foundation online is to bring up a picture of a foundation that I know matches me and compare that to the foundation I'm looking to buy.

I use a website called findation to colour match. you can type in one or two foundations that match you and they propose a colour in a different foundatation. it's pretty accurate for me at least

i laughed so hard when you were swatching the laura mercier tinted moisturizer and went ‘i have the shade porcelain - heh... this is porcelain......’ same feels. i’m also, quite fair, and my skin is... neutral? everything is always too pink, too orange, too yellow... and i just tend to pick neutral as the safest bet each time, and then if you’re like ‘this is a little too tinted’ it’s just ‘okay here is white paste’. i wish i had good suggestions, but i just used the sephora sale to hunt for some true holy grails in complexion products. my best shade match has been fenty 120, but the formulas of literally all of fenty’s foundations have not worked well for me. i’m pretty happy with what i have now so i’ll list them for you, because our skin tones look & sound similar, but they’re not drugstore unfortunately. make up for ever reboot foundation Y218 / dior backstage face & body foundation in 0CR / shiseido synchro skin self-refreshing foundation in 130 / lancome skin feels good nourishing foundation in 0009N (milky peach) literally... a Y (yellow), a CR (cool rosy), 130 (opal in the shade name, this seems like the most neutral to me), and 0009N (‘neutral’ that leans a bit peach)

Yes! I love long declutter videos. So relaxing to watch.

I usually don’t care for or want to watch declutters, however your so entertaining and I love that you search everything too

Omg...that mascara wand with the slight curve in it.. that's like my current one and it makes it so easy to apply!! Love it!

I usually pick foundations online by picking the 2nd lightest shade that is neutral unless it's a huge range like Fenty. Then I go for the 4th. I promise there's reasons lol. I just know from experience where I usually fall in a shade range depending on the number of shades.

I LOVE your declutters so much. They’ve been very relaxing. Thank you! It’s a 2-fer, great for you & great for me. ✨💜✨

Color matching is one of the stressful part of being a MUA. I still struggle with it because as you pointed out, every company has different colors and it's so hard to know what to purchase.

Lauren, I hope you see this comment because you mentioned you wanted to try some more drugstore foundation and I have one you will love I think since you like more skin like finishes but the Loreal Age Perfect radiant serum foundation, concealer, and powder are all amazing!! It's so good!

This is why I don't wear foundation hardly at all...it's worse than trying to figure out your dress size.

I struggle with picking our foundation and concealer shades, too. Sometimes I use findation for close matches. I also see what people that wear similar shades to me get in other products and buy from places with good return policies. I tend to go with tinted moisturizers over full coverage foundation, too. I've been wanting to try Nars concealers, but don't want to get the wrong shade.

Concealer recommendation: the wet n wild megalast incognito in Light beige. We have similar skin tone and shade, so the light beige is more skin Tone shade than a lighter shade. Their shade range runs too light, but light beige works for the in between fair/light And the Yensa concealer in light neutral

The intro music is so calming. Also, I'm so happy you posted this today, I'm stuck in bed from period cramps, and one hour of makeup talk is exactly what I needed 😊 💕💕💕

I personally love the Rare Beauty concealer formula. I was hesitant to give it a shot, but it's become my go-to. Great shade range (with a variety of undertones) and reasonably priced. I definitely recommend.

i’m begging you to try the elf hydrating concealer!!!!!!!! it’s the BEST!! i don’t use foundation anymore because i hate the way it feels, i just put a bit of this all over my face and it looks PERFECT

In bed at 8:30 with my windows open to let the spring evening in, hunkering down to watch this - perfect.

I really rely on Temptalia's foundation matrix for shade matching. I know it works better with more shades, but even just putting in my Double Wear shade (which I had matched at a EL counter and have been so happy with) has given me some good matches or let me know their isn't a good match.

Temptalia shade match is what I use for foundation, concealers and powders.

Seriously the swatches are why I have trust issues. I keep trying new stuff but going back to Almay’s healthy skin foundation. It’s been my go to for over 10 years.

Not drugstore but I’ve been loving the Givenchy Prism Libre foundation. It’s light and glowy. As far as buying online, I can’t until I get outside more again- I was shade matched to Fenty 100 a couple of weeks again. For me, I can eyeball it. I usually need lightest cool or neutral and know the brands that generally cater to me (not that LM Porcelain!!).

Also the glassy skin was my fave! It made my makeup look so good! I need to get it again!

Loving this series!

I think you might really like some Kbeauty stuff. I recommend the Peach C primer - it’s like a moisturizer consistency and is super illuminating in the way that the old MAC Hyper Real foundation was. The new Purito Cica BB cream is another one to try. The Missha Glow cushion is also gorgeous.

i typically do a TON of research on YT for the specific shades that I think will be my closest matches and see who wears it. Sometimes I'm way off on guessing, but it helps to narrow down to the closest shades to my skin tone

The good molecules priming moisturizer is great just as a moisturizer :)

Ice been loving the Morphe 2 concealer lately when I'm wearing tinted moisturizer or skin tints, it's nice, lightweight coverage. And when I'm wearing a bit more coverage the Uoma concealer is perfect!

Love declutters love your channel. Relaxing content 😌

I'm one of those people who is so fair that it's really hard to find a foundation light enough. I remember in high school I would get a foundation, the lightest shade, and it would be too dark. So I would have to put pure white powder from Hot Topic on top to lighten it up. Like vampire skin, I never tan and always stay in the shade when it's sunny.

What a great declutter and so relaxing

Love your series!!! Your declutter are so satisfying.

I always keep shades to lighten and darken. I live so so so so rural it’s impossible to shop in person. And I never make the match online!

I always read the descriptions of shades on websites, game changer as soon as you find your undertones in the winter and summer

Yay I’m loving this series!

Stopped watching another video to come here. Excited for the declutter ♥️

Yay!!! Hope you’re having a good week!!

You did great. This was relaxing 🤗

Foundations can be such a pain, even with how the brand describes them. So you swatched the Born this Way foundation in Snow and it looks quite warm, whereas the brand describes it as "Fairest with rosy undertones." I just looked it up because on your arm it looks like it could match me.

The Kaja Moon Crystal's work beautifully as a topper type product. I wished I had gotten more shades.

Your foundation rant hit home for me! Its so freakin exhausting! Can we please get a baseline?! Lol

Im impressed with how modest this collection is.

i love that makeup revolution stick foundation as well! a pleasant surprise!

The Milani conceal and perfect concealer is so good!!!! Paired with the No. 7 powered on top it does not budge and blurs so well

Those shadows from yes style are gorg!!

The moon dust has new packaging and I have 4 of them and they’re stunning!!!!!! XoxoX expensive but worth it, especially if it’s a color you love! They’re so sparkly!!!

It's easy for me. Lightest pink or neutral shade. I'll double check swatches because a lot of the time they're too dark

The icy sherbet primer is so fragranced! I couldn’t get past that.

I have always struggled with color match. so what I do now is use the sephora match finder and use one that I know is my idea shade. They even have some drugstore in there

Those holika holika shadows were the reason I ordered off of yes style after seeing you use them. They are so pretty 😍👍❤️

I’m looking forward to seeing your ND custom 5-pan pallets 💗🎨🌸

I use a site called Findation, you pick out, from drop downs, shades you know match you from a variety of brands - the more you choose, the more accurate - and then it will tell you your most likely shade in the product you want. I got my perfect shade in Good Apple by doing this, I got matched to KVD Lock it 44 and then I did some googling to find out the equivalent off 44 in Good Apple was light 10. So even if it's a brand new product that's not on the site yet it gives you enough info to work with.

I struggle so much to find foundation/concealer shades ugh, I always aim around light neutral but they differ so much

I love the metaphor of the mascara wand!! Lol

Product wise I genuine love is the UD All Nighter concealer, however when you are swatching to colour match it oxidises a lot, so it will look so light until settles, but it lasts forever. The essence twist up liner (fight me, I hate wood pencils) in the silver shade is so good. I love it in the inner corner under other colours, or on their own. Also its so nice in the lower waterline, it looks stunning, but less stark than white/peach colours. I also use it for a super precise subtle highlight and it's great to toss in a bag if you like a highlighted cupids bow (cause lips stuff has to deal with food/drink)

I cant believe i have a bigger collection than you or any KZfaqr i am in shock and clearly in denial with how much makeup i need lol

I really like the born this way foundation

Yay perfect timing..

I love the Tarte quench Primer, I use it with the Fenty skin tint and it's perfect

👏🏻👏🏻 Shocked you have no super shocks. 😂

Girl I love the drama bomb mascara

That Yensa foundation looks like it might be olive/neutral? 🤷🏽‍♀️ Or it could just be the lighting...

Really interested in your thoughts about the kvd foundation. Looking forward to the video 😊

Foundation shade matching is so hard! When I was the palest I’ve ever been during the quarantine, I couldn’t even get “porcelain” shades to match me. They were all too dark! I have been into the L’Oréal Infallible Fresh Wear foundation (the one with the red lid in a glass pump bottle) and it is my favorite foundation of all time. I also have been into the WnW Tinted Moisturizer. I usually mix the L’Oréal and the WnW but they are both great on their own as well!!

I’m south asian and a medium skin tone. I try to order one of the darker ‘medium’ or lighter ‘tan’ foundations depending on what I think will match better based on swatches. I’ve tried findation too which is pretty good for me so I’ll also use that to pare down my options. Unfortunately not all foundations are on there though.

Mac fix plus is my go to for melting my powders in, and charlotte tilbury, urban decay, and milk and benefit are my go to setting sprays.

Re drugstore, I’ve been really liking the new(ish) Milani hydrating skin tint, as well as the illuminating and dewy primers, and they’re cruelty-free! 🐶❤️🐰