Today, we have an exciting topic to discuss-Lead Generation via QR Codes. With QR Codes, you can revolutionize your marketing campaigns and capture leads more effectively.
00:00 - Introduction
00:50 - How To Generate Leads With QR Codes
Say, you’re a brand looking to grab eyeballs at a trade show. The competition is tough, but you want to stay ahead of the curve by leveraging your merchandise.
So you plan to give away t-shirts, coffee mugs, and other branded goodies in a give-away. Hence, you create a QR Code which, when scanned, prompts the end-users to fill out their details. For example, name, email, phone number, age, hobbies, company, profession, etc.
After someone fills out the form, they get a gift and you get a lead in return.
This is achieved with the help of QR Code's lead generation feature.
Now, let's see how easy it is to create and use QR Codes for lead generation. There are several online tools and QR code generators available that allow you to create customized QR Codes in minutes.
We would recommend using Scanova, which is one of the best QR Code generators. To know more, hit the link in the description.
To create a QR Code for lead generation, follow these steps:
a. Go to Scanova.
b. Select the most relevant QR Code category. For a demo, let’s choose a Website URL QR Code.
c. On the page that loads, add the link you want to encode in the QR Code and click Continue.
d. Name the QR Code and you will see Advanced Settings.
e. Under this, select the Capture Leads option and select a lead list.
f. If not created, you can click on Create Lead List below it.
g. A window will open, where you need to fill the following fields-Page Title, Description Box, and Lead List name.
In addition, you need to select the appropriate background color and banner image.
h. Now, you need to design the lead form. You can start by adding a form description or a Question in the given block. Each question can have up to 200 characters.
You can also add a question description, select the answer type, and choose if the response would be ‘Required’ or not.
i. Once you have added all the questions, you can design the Submit and Skip button. Here you can add the button text, color, border color, etc.
Once, you have finalized the lead list, click on Save Changes followed by selecting the just created lead list from the drop-down menu.
j. Now, click on Create QR Code and you’ll see the preview of the QR Code on the right. Under it, you’ll see the Edit Design button. If you click on it, you’ll see two design options-Custom Logo Design and Custom Background Design
Custom logo design allows you to add your business’s logo and colors to the QR Code. On the other hand, custom background design helps you place your QR Code on any image.
k. Once you’ve decided on design or no design, click Download.
l. Now, you’ll be asked to specify the QR Code image’s format and size.
m. Specify these details and click on Export.
That’s it. Your QR Code will be downloaded.
Once you have your QR Code ready, you can start incorporating it into your marketing materials.
To scan a QR Code, users simply need to open their smartphone's camera app or a QR code scanning app and point it towards the code.
On scanning the QR Code, the users will have to fill out the lead form. Once they do it, they'll be taken to the target content.
It could be a free e-book, a discount coupon, or any other exclusive content. Make sure to provide value to incentivize users to provide their contact information.
This way, you can convert them into valuable leads for your business.
One of the great advantages of using QR Codes for lead generation is the ability to track and measure their performance. Many QR Code generators offer analytics features that allow you to monitor the number of scans, conversion rates, and other valuable metrics.
By analyzing this data, you can optimize your campaigns, identify successful marketing channels, and make data-driven decisions to improve your lead-generation efforts.
So, go ahead and start experimenting with QR codes in your marketing campaigns, and watch your lead generation soar!
The ‘must-read’ articles:
QR Code Lead Generation: bit.ly/3Q5Rsqf
QR Code Marketing Ideas: bit.ly/3FnjetJ
QR Code in Digital Marketing: bit.ly/401RtQE
QR Code in Mobile Marketing: bit.ly/3s46One
QR Code For Tracking Leads: bit.ly/3tCOh1P
QR Code For Best Practices: bit.ly/48YYUw9
How To Do QR Code Marketing In India: bit.ly/3M7uZbn
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