Leading through uncertainty: A design-led company

Leading through uncertainty: A design-led company - Brian Chesky (Config 2023)

Рет қаралды 140,858

Күн бұрын

Speakers:
Brian Chesky - Co-founder & CEO, Airbnb
in conversation with Dylan Field
We approach everything at Airbnb through a design lens. For us, design is not just about how things look but also how they work. We have redesigned almost every element of the guest, Host and employee experience over the last three years, and it has transformed our culture, our products, and our community. I’ll share how we did it, some of the difficult moments along the way, and how we kept design and creativity at the center of everything.
Please visit config.figma.com/video-on-dem... to view ASL version of this Config 2023 session
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Пікірлер: 95

@sepidy Жыл бұрын

This was one of the most empowering talks ever for designers! 🤩🤩 I can't sit down and do nothing after listening to it.

@camconrad Жыл бұрын

Agree

@pincottify Жыл бұрын

Me too 😊

@nutellanorbert2799 Жыл бұрын

I want to erase product management from the payrolls now

@sepidy Жыл бұрын

@@nutellanorbert2799 😂😂😂😂😂

@amansaini8259 Жыл бұрын

"More designers should rise up and start a company" - Loved the talk!

@javi_park Жыл бұрын

I want whatever Brian's on

@SogMosee Жыл бұрын

He did appear to be on some kind of drug

@SogMosee Жыл бұрын

He wiped his nose a lot... 🤔 my money is on crack

@TheSuzanneo Жыл бұрын

Omg you might be right

@Asispanda Жыл бұрын

He's on Design friend

@Justmefunandlove95 Жыл бұрын

😂

@sourabhsingh3617 Жыл бұрын

The interviewer deserves praise, such an active and enthusiastic listener!

@guillermocast01 Жыл бұрын

The storytelling skill that Brian has is just amazing, is so engaging the way he explain things

@gastonhr Жыл бұрын

That skill is imported from South America

@pre.spective Жыл бұрын

I needed this, having recently been in a meeting where the CTO said in front of everyone "you can make it look pretty". We need a swear jar for every time this is said. Thank you for this interview/vid - it has reignited the passion to design great things!

@SimonettaBatteiger Жыл бұрын

I like how this is putting design principles at the heart of building a great product. And for me this is by no means a talk about making the other functions (product, engineering, marketing) less valuable. Even though in some product circles it's being discussed that way.

@Harshabalakrishnan Жыл бұрын

As someone who has designed and worked in Product, everything he said just sounds like a singular thing - clarity of purpose 💯

@yogaarif2145 Жыл бұрын

"[...] at least, have a conversation." Take that phrase in. Start from there. good talk.

@HellNaro Жыл бұрын

One of the best talks ever. No doubt about it.

@BeckNovaes 5 ай бұрын

I've never seen a talk by Brian Chesky before. I just became a fan.

@BigDataLogin 5 ай бұрын

Me too

@ajithum123 Жыл бұрын

It is a beautiful conversation every product company leadership should see. Still companies are ignoring the importance of design. Airbnb is a beautiful testimonial. Brian elaborated the airbnb design culture and story beautifully.

@productscentralasia Жыл бұрын

Thus, a role of a product evolves more to a strategic thinking rather than to controlling requirements engineering process. Hello from Almaty!

@tigerrx7 Жыл бұрын

As a product manager myself, I tell my team of engineers “you’re not simply just writing code, you’re a product engineer, and you should develop product sense along the way”.

@Wubbay828 8 ай бұрын

Brian is good at public speaking !

@GabrielTrifa 3 ай бұрын

“You can measure the health of an organization by the relationship between marketers and engineers”. Nice quote!

@0xDavide Жыл бұрын

We need more product managers with a design background. When I joined FB in 2015, there were only 4 including myself out of ~100.

@historia_tego_swetra Жыл бұрын

Drawing is good. And? Now down to the business at hand, does it do anything useful? Do you understand the economy behind it? I have thought so. Bullshit.

@RashidAzarang 9 ай бұрын

Brian is a visionary dreamer and his example gives me so much hope! 🎉

@reynoldsj_ Жыл бұрын

So good. Brian -- you're great at lighting a fire in people. Was super inspired by this. Thanks for sharing.

@veronicasiu Жыл бұрын

Thanks for the sharing, it's very inspiring! You know our struggles but also believe in what we are capable of. It's so empowering!

@gorangratte2471 Жыл бұрын

Designers should rule the world. A designer can interpret people's wants, use first-level principles, and give them unexpected improvements they need.

@noeltmng Жыл бұрын

Just inspiring!! Love it! Thank you!

@fil4dworldcomo623 7 ай бұрын

This is the new movement that makes sense.

@hwenc35 Жыл бұрын

Be told a lot of the truth about design , the thinking, really appreciate it!

@isaiahfrazier9167 Жыл бұрын

Really appreciated this talk. I will be sure to revisit this several times because there was so much gems. Thank you!!

@jah2147 Жыл бұрын

AirBnB is setting stones for next century’s new operating model for D2C businesses.

@nicknickneachtain4242 Жыл бұрын

Man this guy is powerfully driven with a dead soul.

@byAlexfromua 7 ай бұрын

That's such a meaningful, product and user-aware approach!

@belenardiles9102 Жыл бұрын

Muy inspirador. Realmente el testimonio de Brian es emocionante.

@MikeWilliamsYoroomie Жыл бұрын

Such an incredible chat with a marketplace GOAT!

@senseitangchuan9425 Жыл бұрын

Brian brought me an exciting story about design and business. I saw his determined gaze and confident discourse, and I am grateful！🤝

@sheikjaze8849 Жыл бұрын

thank you brain opening a designer mind.

@dingosmoov Жыл бұрын

Brilliant and inspiring

@willyjospin8349 Ай бұрын

this is so crazy

@Uzi-Esp Жыл бұрын

Brian is such a great story teller. He’s a great speaker

@lfgraf Жыл бұрын

brian killing it

@RappingManualYT Жыл бұрын

What an inspirational talk!

@eudaimonia01 Жыл бұрын

Legend 😭 So so inspiring

@prithviye Жыл бұрын

Best CEO speaker

@mintstreaks 7 ай бұрын

I love the one roadmap 🎉

@pruthvirajmane96 Жыл бұрын

Brilliant Talk

@asaquebrada Жыл бұрын

Muito inspirador

@xexbox Жыл бұрын

Bests!

@user-js9hh2ri7i 7 ай бұрын

Very inspiring talk. I hope Brian would help start a vc/accelerator that help designers with entreprenueral spirits to realize their dream starting designer-led startups. Think of YCombinator with a strong focus on Design

@niyamaxna Жыл бұрын

🔥🔥

@dada_man Жыл бұрын

IME, product designers that think and present themselves as Chesky describes aren't downplayed. The problem is that most think in terms of surfaces, aesthetics, and animations and communicate in those terms. That's all good stuff, but only in service of the over-arching flows and experiences that both the business and user needs for success.

@officially_s 10 ай бұрын

Steve Jobs totally had a different approach to running a company. LIterally nobody can do what he did, or dare I say, has the courage to do what he did.

@kamitera1 Жыл бұрын

Wow - thanks for giving us the permission to start companies, and also, giving us the permission to not ask for permission...

@rahulkuulsingh Жыл бұрын

@ 15:12 super question. That i wanted to know after hearing this. How was it designed. Nice

@user-qu7ud9qq5y Жыл бұрын

good talk

@r.f.2179 11 ай бұрын

"make something people want!"

@manutechashuman Жыл бұрын

I have already noticed that the statement about product managers is being used superficially as clickbait, instead of delving deeper into the underlying reasons and discussions surrounding the changes related to that specific role, and why it's now closer to marketing.

@chadwhite5822 Жыл бұрын

Empowered Product Team > Feature Team

@leastleane Жыл бұрын

What about working with sales?

@JonathanBakerBates Жыл бұрын

His ideas about the role of design, product management and testing are great, but depressingly not new. It frustrates me why those ideas didn't take hold from at least about 2008 when I know they were being discussed pretty widely in the design community.

@OnlyloveandGod Жыл бұрын

I guess this doesn't apply to companies that build APIs/EDIs. Most designers are focused on UI/UX and not work/user flows.

@endquotedotcom Жыл бұрын

Best talk of the event.

@domoknows3275 10 ай бұрын

Brian talks about becoming design driven since 2020 but I'm looking at airbnb and I'm still not quite sure how dramatically its changed? Can anyone give a video/breakdown about how how airbnb has changed? Fundamentally it seems pretty identical to pre-covid airbnb but that's just me.

@kreuzbrg1784 8 ай бұрын

😂 $4 Billion def. buys the best yeyo. Brian Chesky is on FIRE!

@salehnikpour427 3 ай бұрын

i don't understand what he meant by saying "strangers will never sleep save those strangers" on 4:26. can someone help me with that?

@chumleyk 10 күн бұрын

He's talking about how the investor didn't think AirBnB's proposition would work; which essentially means he thought 'strangers will not want to sleep in other strangers houses with them'. But he explained it through the jitters of adderall. Unfortunately, for a designer to operate the way he describes at the head of a multi-billion dollar company you have to be turbo charged like that. that's why it's not really replicated. And shareholders currently don't believe a company should be run that way which is the ultimate test for design method company run acceptance.

@millkinsan 9 ай бұрын

Can we please get this person a soapbox the size of a building?

@lionelhutz4046 Жыл бұрын

this guy zo0nked

@subbuiyer89 Жыл бұрын

How you run a company is with Design Thinking that is at its center that perpetrates a company wide clulture of Unconstrained Thinking. How you run the development of Products and Services is with Design that addresses the elimination of constraints. They push each other to Simplify, Modernize and Disrupt in a Continuum. Mr. Brian Chesky, you may be famous but you are not right. We need a right narrative to turn this planet around from the precipice of a self implosion and narratives from stars like you is not helping the cause.

@pincottify Жыл бұрын

Can you say more why this narrative isn’t helpful?

@juckhead6694 Жыл бұрын

Why is brian so angry? didn't they offered him fresh coffee? ahahha btw Amazing talk

@chumleyk 10 күн бұрын

24:16 Chesky thinks he invented the service blueprint in 2021. lol

@punkette51 Жыл бұрын

Why the shouting though?

@TheCds777 11 ай бұрын

Dude needs a towel and take a breathe lol

@4suc6 Жыл бұрын

The greatest ceo designer was Steve Jobs. Airbnb would be beter off without any ceo, and be fully decentralized. I miss any significant design or innovation in the talk. Just routine business operations optimization requires smart people but do not call it design if you push marketing in all the holes. That is how IBM failed.

@swagv 11 ай бұрын

Too bad his designs are optimized around eviscerating global communities of locals and local businesses - the very things that make tourists want to go there in the first place.