In this comprehensive session, Chad Madden, a seasoned private practice owner, alongside Mark Callanen, a physical therapist and director of clinical education at Enovis, dive into effective strategies for increasing cash-based revenue within physical therapy practices.
They cover areas such as the integration of cash-based services like light force laser and shockwave therapy, navigating common barriers to implementing these services and leveraging past patient lists and cold traffic marketing. The discussion also highlights the significance of overcoming internal beliefs that patients won’t buy cash-based services and emphasizes the importance of staff training, marketing support, and operational effectiveness.
Additionally, they present a partnership between Breakthrough and Enovis, offering a structured program to help practices boost their profitability and detail on how to access it. Real-life success stories and a question-and-answer segment provide practical insights into implementing and benefiting from cash-based services in a physical therapy context.
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00:00 Introduction and Overview of Today's Session
00:32 Interactive Poll: Exploring Cash-Based Services
01:49 Understanding Revenue Per Visit and Its Impact
04:16 The Importance of Cash-Based Services in Healthcare
04:29 Strategies for Increasing Cash-Based Revenue
10:19 Introducing Breakthrough and Enovis: Your Partners in Growth
14:40 Overcoming Common Barriers to Implementing Cash-Based Services
21:39 Three Effective Strategies to Boost Cash-Based Revenue
25:00 Marketing Strategies for Cash-Based Services
27:26 Cold Traffic Marketing: Expanding Your Patient Base
29:40 Unlocking Patient Flow and Marketing Strategies
30:20 The Power of Cold Outreach and Efficient Marketing
30:59 Leveraging Technology for Synergistic Marketing
31:30 Comparing Practice A and B: Strategies for Success
31:52 The Impact of Cash-Based Services on Practice Growth
35:52 Maximizing Practice Revenue with Enovis and Breakthrough Partnerships
40:43 Exploring the ROI of Cash-Based Services
43:02 Who is the Breakthrough Enovis Program For?
45:46 Maximizing Your Practice's Potential with Enovis
49:13 Q&A Session: Enhancing Your Practice with Enovis