Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you.
Everyone has a reputation. The first impressions you make, the relationships you form with managers and peers, and how you communicate - all of these things impact how others see you. For instance, if you ask your colleagues to describe you, they might say you’re a warm person who’s easy to collaborate with. Some might say that you occasionally run late to meetings but are great at prioritizing tasks. Your reputation is made up of the opinions and beliefs people form about you based on your collective actions and behaviors.
Your personal brand, on the other hand, is much more intentional. It is how you want people to see you. Whereas reputation is about credibility, your personal brand is about visibility and the values that you outwardly represent.