The new L Series III is expected to continue the momentum of LG's L Series, particularly in fast growing emerging markets. The L40, L70 and L90 smartphones reinforce the family's stylish design heritage, boasting delicate finishing, metallic colours and narrow bezels. The L Series III also comes with the latest Android KitKat OS and premium UX features to deliver the best experience the 3G segment has to offer. The new L Series III is a key com­ponent of LG's strategy to expand its share of new smartphone users in markets that will determine tomorrow's mobile leaders.