YAASSSS! Thank you for making this video L.P. You are always so good at educating both people within and out of the industry in such an articulate way. X

Well explained my friend. 👍🏼♥️

Brilliantly explained Pebs xxx

As someone who works on the brands’ side of influencer / content creation marketing, I want to thank you for this video. None of it was news to me personally, but so much will be new to the ordinary viewers, and this transparency is invaluable to help put trust back into influencer marketing campaigns. There has been a lot of backlash against content creators recently where it seems like you guys are cashing on promoting consumerism, so it’s refreshing to see you explain this whole work cycle and how much thought and consideration go into it, with so much honesty. Great job!

Idk I think it's nice when people disclose whether something has been given to them for free and whether they had a discount. You say it's a matter of trust and I agree, it's not like I don't trust the content someone makes if they don't mention that something was gitfed but when someone is transparent with their audience in regards to gifts and discounts the content creator gains my respect.

This was-for me- probably your best video ever! I've always trusted your integrity but this my friend, as they say in my circle of friends, is off the chain! Although I'm sure this wasn't your intention, you have scored major points with me for explaining the process so honestly, clearly and transparently. I love to know how things work and not because I want to someday do this myself but because youtube has become a very influential resource of information for me when it comes to buying products for myself and for my family. Thank you so much! I really enjoyed this video.

This was perfect! Well done Lily! xx

Ok so, I’ve watched this full video and kudos to you Lily. Good on you for having your say, it’s clear, logical and all totally fair! If there are some people who respond in a negative fashion, personally I feel they should move on... this is how you earn a living and true viewers wouldn’t want you to be terrified. I appreciate your transparency, keep doing you Lily! All the above said with positivity. Great job Lily.

I'm the type of consumer that usually will research A LOT before buying something that an influencer is recommending. So I never use their link but I buy something because of them... Lovely video, Lily, thank you so much! And I totally agree with the shotgun of IG or YT content at the same time, about the same product. I really dislike them and I had no idea that you guys didn't know that there were a lot of influencers doing the same campaign.

It's not so much that I find your profession confusing, it's more the case that influencers project shadiness in all that they do when speaking to us. However, I just want to say it's NEVER anyones business to know what people earn, neither should you feel pressured to disclose that. I also commend you on being clear with us in this video, you're clearly a person with integrity. Thanks.

This is what sets you apart from other influencers. Your transparency is incredible and heartfelt. Thank you for taking the time to explain when you didn't have to.

Accurate and honest! Appreciate you doing this a lot xx

Such an interesting video and helpful to understand what goes on in the background when working with brands 😊👏🏽thanks for sharing 💜

Spot on Lily! it’s about time someone covered the behind the scenes of vlogging. I love your honesty and explanation of adverts and freebies there are so many other bloggers who flaunt the amount of freebies they receive its gross and not healthy. Thank you xx

What a brilliant, informative video! Thank you for not underestimating the intelligence of your audience. Mega integrity, mega honesty, huge well done!

The reason brands don’t like Influencers disclosing when something was gifted is not mainly due to the brand being inundated with requests, it’s more because the ‘view’ or ‘engagement’ generated off the back of the influencer’s content is more valuable if it seems there is no existing commercial relationship between the brand and influencer. If the brand has no influence on the content then there is no need to disclose as an ad, but due to the unique relationship influencers have with their audience (vs other advertising platforms) I think it shows respect for their audience when they do.

Lily this video is actually amazing. So informative and I think it's good that you are being transparent. I'm only a small content creator but I've been blogging for years and worked on the flipside of it all in PR, I always think back to why I started it and it's all about passion which is exactly why I haven't gone full time because I would have to accept sponsorships and talk about brands that just wouldn't sit well with me to make a comfortable enough living. It's so easy to see through content creators that work with brands for the wrong reasons, I have luckily never doubted any of the people I watch (you included) xx

Watched it all and admire you so much for making this!

Lily, this was GREAT. I always think of YT as an alternative to buying many magazines in previous decades... I use it for the same purpose, to get recommendations for products from women similar to me, or to see beautiful images, or to dream about products and experiences that will never be within reach for me. I always hold YT creators to the standards I’d expect of women’s magazine writers/editors. After watching this I think you’re (content creators) actually much more objective than the magazine writers of old. I love YT even more now, even if I am a couple of years too old to be a millennial!

Just wanted to say “good on you” for confidently saying “I know my worth” 👏🏻. I think, particularly as women, we’re taught to just be nice, subservient and grateful for any scrap that’s thrown our way. At the end of the day you’re a business, not a charity, and you should be properly compensated for the work you do. Never be ashamed of standing up for yourself - it’s not conceited or arrogant, it demonstrates self-confidence and pride in what you do.

Well executed lily! I can imagine how terrifying this was! X

Really interesting! Don't think I've ever sat through a 40 minute video but so useful to understand how it all works. Thank you, girl!

I love how transparent you are with you viewers. You are always so authentic regardless of the impact it may have with brands or your audience. There are so many creators on KZfaq/insta that seem to be constantly away or buying so many products/clothes/bags and don’t actually say it’s PR or free. I find these are the ones that caused the whole “influencer” thing which worries me because often their viewers are younger and easily influenced because it’s often clear they wouldn’t normally use or buy what they are advertising which gives other honest youtubers a bad rep

I waited for this video for so long and I can honestly say it was worth it. I am not one to always comment or react to a picture or a video of anyone I watch or follow, but this time I feel like I need to let you in on my thoughts. I studied journalism and advertising and I was upset on how little they knew and talked on social media and blogs. It is a very important part of our lives now and I feel like videos like this one should be used as an example of how to let people in on the "secret" (which I know is scary for brands as some of them feel it would ruin their ads). Overall I liked all the points you made and explanations you gave and I need you to know you are a champion for doing that! I hope this video goes down well because honestly, you deserve every bit of applause for that! Congrats, Lily

Lily, this was such an informative video!! I watched til the end and I just had to comment and thank you for creating this and being so open and honest with all of us!

Amazing video, Lily! XOXO

Huge respect for you for filming this, especially as you were nervous about it! xx

Hi Lily. I found you because of a tweet by Lydia Elise Millen. I am sooo glad that I did. I’ve been curious about this process, and never realized how complicated it was, nor did I know the many facets of it. Since this is my first time at your channel, I am assuming you must be great at what you do because you have nearly 500K loyal subscribers. But in the short time that I’ve watched (only 17 min through a 40 min vlog), I can tell that you are a great analyst. You are methodical in how you take an audience through a subject matter, your explanations are concise and simple, and you are thorough in your coverage of the subject matter. Just wanted to drop you a line and acknowledge the hard work that must have gone into the making of this video for us, including all the prep you had to do to organize it in the way you did. Thanks for now...gotta go and watch the rest of your video. .... P.S. apparently I cannot follow a simple direction that was provided at the beginning of this video which was “to watch the video all the way to the end before commenting”. Oops 😬😊

I said I would only watch half of the video now and then the rest after studding for uni but I didn’t even realized the time went by and got through the end of it!! I loved this video!! I think it made me appreciate your work a lot more and now I know it matters if I like a picture or not. I know how I can be supportive to the content creators I like and the thought that is behind it. Thank you Lily!!

As a smaller creator (only 16k subs) I have started recently getting approached by brands in the last 12 months or so (mainly because my views are much better than my sub count) I found this video mega helpful Lily because I struggle to establish my worth! Some brands will ask me what they feel time time is worth (along with with my analytics and stats across my social media) This works well for the most part especially in terms of sponsored content (which I hardly do...maybe 2-3 in a year as like you im super picky) But I really struggle to define my worth as a creator generally. Don’t get me wrong I don’t worry about it too much because KZfaq is more of a hobby for me and the occasional brand collab is more of a learning experience ☺️ but I do get sent a lot from PRs which I really appreciate as it enables me to try and share more... but it’s never an obligation situation, I am also super conscious about coming across blasé about it as I know I’m lucky to get products sent and I would hate to come across as “braggy”... I find his whole area a really grey but this video has really helped me and I’m sure will help a ton of others...both viewers and creators alike! Sorry for such a rambly message Lily and thanks again 💓

Lily, I normally never comment on your videos but I just wanted to say that this video is the reason why I've never stopped watching your videos and have stopped watching other KZfaqrs. You really follow your own gut and I looove that about your videos, it makes you one of a kind and so so real. Thank you for being you on here!

As a viewer, I find this really interesting because I've always been wondering about how content creators work with brands. Thank you for being genuine with us x

You’re great. I didn’t even think this was a topic I was interested in and I watched the whole thing! Fascinating to learn more about what you do...

I only wish that you did not have to be scared to put a video up, but that is the reality we live in. There are no longer safe places to have open, honest feedback without the fear of reprisal. I found this video extremely informative, and you covered the topics in a logical order. Thank you for doing what you do. I can always trust that you will stay true to yourself for the respect of your audience.

Honestly, THIS is why I’ve followed you from the start Lily. Can’t tell you how imp honestly and transparency is to audiences. Please do keep it up! (I work in the industry, PR side, and you’ve seriously hit the nail on the head in terms of the importance of honest feedback, long term relationships, etc)

I’m only 10 minutes in and wanted to comment on how much I loved this video and your honesty. I’m sure there will be people who will be negative but I think you always come across as transparent and I think 99% of your viewers will agree. I am a long time follower/watcher and have always felt bad that you feel you have to constantly explain yourself to people when you are just doing your job but It made me think that many professions are the same. I’m a teacher and constantly have to justify my ‘9-3’ hours and 15 weeks off a year when in reality my job is tough in its own right and I shouldn’t have to justify it to anyone. Great video, I’d love to see more Q&A type videos on a variety of topics as I love listening to you points of view and probably why I love your podcasts so much. Xx

I NEVER comment on videos. But Lily, this was SO HONEST, SO CANDID, I had to show my appreciation. Thank you for taking the time to delve into details in a space that I know many creators are very intimidated to delve into. Much love!

This is one of the reasons I watch your channel on a regular basis, because you are always open about what you choose to feature. (I sometimes even open videos I am not interested in particularly just so I can ~help with the views, lol). This is really interesting and I think that if more people knew these things it would be much less 'hate' about sponsorships and such. But maybe is the part of me that studied something related to economy and stuff like that understands these situations more. IDK. As I said, I loved the video and I think it shows that you are honest about what you talk about and the products or brands you choose to work with. xx

Massive respect Lily for producing this video. It’s cleared a lot up! I think the reason people get bothered by ads is because we know so little about the industry! If you’re a doctor or a teacher or a lawyer people generally know how the job works and how people get paid. KZfaq is still so new and the business side of things is never explained. So ruddy well done you for this! X

And this is why we love you! Thank you for sharing this, was so interesting! You are one of the only creators on youtube where I fully trust in your opinion and believe you are always being honest and true. I believe your transparency is one of the best things, and this is not only in your marketing videos, but you always get the sense in your vlogs that you would be exactly the same in real life. I think the relationship you have with your viewers is rather unique, I certainly feel like we are more your friends who we can get great tips from. Have always loved your content, keep it up girl, you're doing awesome!

Super long, but incredibly helpful, very structured and very, very interesting! Thank you for taking the time and putting in the effort.

Wow.... You explained it so well. Well done you... Don't doubt yourself x

Fantastic video lily. Really clear and well explained. Personally I know that this is your job. Of course like everyone else you get paid for your job. I trust your integrity and believe your recommendations xx

I loved the delivery of this. I feel you explained yourself so well and you are so honest. Thank you for taking time for breaking this down and making it more easy to process this information. Well done! Look forward to seeing more :)

Thank you for being one of the very few creators to talk about this topic x

so so so impressed that you managed to put all of that together in a clear and easy to understand video, and that you covered SO many topics and questions i have been thinking about for so long! i hope this video opens up a discussion within the community because i’d love to hear what other bloggers think. i have always thought that you are one of the most genuine and trust worthy people out there on youtube and when i refer your channel to my friends for something new to watch, i often say that i feel like you’re my big sister because you have such a good relationship with your audience. i ADORE your content and i’ll be sticking around here for a while x

This was so great, I think the less taboo as subject is the more acceptance there will be! I grew up reading fashion magazines not even thinking about how half of the content were advertisements, because I loved the photography and art direction so much. Content creators get so much hate when the biggest part of the problem is that people are not aware of how much money brands spend on marketing and publicity. I love knowing more about the subject and I honestly wouldn't have gotten into makeup, crafts or so many other things, or even know where to start or what to buy if it weren't for youtubers I follow. Thank you for always being so honest Lily :)

I never usually comment on KZfaq videos but I just had to for this one. 1) this was SO eye opening and interesting. I watched the whole 40mins in one go without getting bored 2) Lily you explained everything so clearly and got straight to the points. You didn't waffle at all and everything you said was informative 3) I have always wanted to know how the whole KZfaq career process worked and this has been insightful. Thanks for your honesty!

This was great Lily! I do wish that brands factored testing time into their campaigns, as I'll be expected to commit to a project before trying the product. Surely it's better to let you use a product in your own time to come to natural conclusions, rather than forcing marketing jargon? I feel like having the weight of management helps, definitely need to stand my ground more in future!

Wow, Lily, thank you so much for filming this video and explaining how it all works! There is a lot of confusion around the whole thing and finally being able to see behind the scenes is really eye opening!

Probably one of my favourite videos of all time. So kind, humble, gentle yet clear and honest in your explanations. Thank you Lily for setting the bar so high when it comes to integrity and honesty as a content creator. This video deserves to be seen by absolutely everyone who watches any kind of KZfaq videos. Well done girl 😘

i really aprepreciated this video, the only thing is, i dont't think we can always say as a viewer who is completely honest and who not, you can trust the person because you might like them, but because we don't get to see the behind the scenes you can't always tell what's real and what not. Having said that i have a whole world of appreciation for you now because i understand it's much more complicated than it appears from the outside and i loved your honesty

So well explained, so glad you did this

This is why I subscribed to you. This video was such a great educational opportunity. As someone who is studying advertising and PR, I find it fascinating to see the influencer (sorry I know you hate that word) prospective. Your honesty is so appreciated and this must have taken ages to film. It was well organized and I felt like I was in a guest lecture. Fabulous job Lily!

This is why I love your channel: informative, direct, transparent, positive, professional. I'm old enough to be your mother, but if I was to start a channel, I would use your channel as a standard to follow. I love how intelligently you talk to your audience; it shows how respectful you are of our time and intelligence. You, Anna, Nadine and Caroline are my favorite bloggers because of that. Kudos to you!

Yes! This is the kind of video people have been wanting for years-clear, transparent, and frank about influencer involvement with brands. As someone who's just getting started with my own blog, this confirms a lot of my gut reactions to things, and I really appreciate your honesty Lily! Thanks for taking the time to break it down, and to share your perspective about why you choose to work the way you do.

Great video Lily! When I first started out on KZfaq and had brands contacting me I had no clue at all how things worked. I just had to figure it out for myself along the way! This video will be so helpful for new content creators and also to educate viewers on what sponsorships are. Well done!!

Hi Lily, I don't comment on videos often but after watching this one I feel like I need to tell you what I thought of it. I've been subscribed to your channel since Rich proposed to you so by now I kind of know the way you approach things and the amount of thought you put into everything. So I was surprised when you said on Instagram that you were nervous about this video. I mean I do get it because people on the internet can be really nasty but I think in most cases that's just because they're jealous. When I saw that you were gonna upload a video on this topic I immediately knew it was gonna be very well thought through and honest and you really didn't disappoint me at all. I think it's rare to see creators who produce such informative and relevant content. And even when it's a bit of a controversial topic like in this case you never fail to nail it in terms of leaving your audience with that nice feeling of satisfaction after watching. I learned so much from watching this video and just found it so interesting. I loved how honest you were as well. Also it's incredible how you sit in front of a camera talking to it for almost an hour and still manage to capture my attention throughout the whole thing. So to out all of that in just a few words: Thanks for the great content you always make for us! I hope you didn't give up reading this after two sentences because that's probably the longest comment I've ever written on something but I really felt like you needed to hear/read this. Also I apologize for any grammar mistakes or anything like that because I'm from Austria so English isn't my native language. xx Hannah

One of the best videos I’ve seen on KZfaq. A professional explaining their industry and doing a great job. What else could we want?

Hi Lily and thank you for this video! As someone who works for a media agency and various brands, I know most of this technical stuff, but it was nice to hear the influencer's POV and how the process of content creation works on your part. I applaud the transparency and feel like we need more content creators like you, who care about the quality of their content and see the bigger picture, how their channel will develop and how the audience will perceive them in the long run. I used to think it's very obvious to viewers when a content creator is not being honest about the products they're mentioning, but it seems not everyone is as attentive and critical. I think that brands, agencies and content creators alike need to find an honest way to reach their audience. Transparency will lead us towards better quality products in the long haul.

Great video, Lily! In terms of careers within the digital market, understanding how your side of things works is very interesting. Thanks for your honesty!

Watched the whole video and found it really informative Lily. Thank you for sharing especially from someone who is a relatively new KZfaqr. Katie x

I watched the entire video with great interest! Not only are you extraordinarily articulate and clear with difficult material, you have solidified my trust in you! I have always been drawn to your frankness and integrity. I appreciate you and the time you put into this. I am happy to see you make a good living doing what you love and excel at creating for us. ❤️✨✨

This video really strengthened the trust I have in you as a content creator. I've never felt like you are pushing me to buy/love a product just to get paid, but now that you've explained the process I feel even more comfortable. Thank you for that.

Hi Lily, I think it is so great that you did a video like this to clear up any confusion about what happens in your industry. As a viewer and a blogger this was really interesting and I think you were really brave to talk about it and put this video up. One of the reasons I love watching your videos is because of how honest you are but never in a negative way and this is the perfect example of this so thank you and I really love you videos xx

I don't normally have the patience to sit through long videos but this was really informative and honest. Thanks for taking the time to do it so well!

You are one of the first youtubers I followed and I will continue to do so, not only because I enjoy all of your content, but because you are so incredibly professional! I know we only see snipets of you online and we have no idea on the behind the scenes Lily,but what we are shown is always consistent, therefore honest. You explained that all really well, and if I did ever had a doubt about an ad video, I feel a lot more equipped to make my own educated decision on it now. It took a lot of courage to upload this video, not because anything wrong could come of it, but it is daunting for ANYONE to describe their job, and put out there what their 'worth' is professionally. Thank you so muh for this video, and all others. You are without a doubt one if the most intelligently charming youtuber I know. A lot of my make up inspiration comes from you, and it isn't just because of ads and "suggesting" brands but it is because of your creativity (for example with renovating) and your style (with make up and clothes). So, thank you.

Yes Lily! So well said. I’ve never understood why viewers get so bothered about ads, we all have to work and earn a living and that’s the way that you guys do it. It’s a shame you all have to explain yourselves as you would never ask someone how they earn their bonuses. But anyway, kudos to you for being the one that speaks out about it! 💗

As someone just starting to work with brands, this is so helpful Lily. Thanks!

Great video Lily! Thank you for the transparency. Loved your honesty, always liked that about you and the content you create 💛

Lily this just reinforces why I think you’re the best blogger/vlogger. Always keeping it real. I think if you were to stop filming for YT tomorrow, your knowledge in this area but also your clear passion for learning and teaching would mean that you have a great career in whatever you do. Thanks for great content X

Oh wow, this has been SO interesting to watch! I love that you have gone into detail, because I feel like so many people won't. I used to be a professional photographer, and in a similar way, no photographer wanted to open up about money. You mentioned about undercharging, and how it can be harmful to the industry. You're totally right! However, as a new photographer, because no one would open up about how they made their money, what they charged, and so on, even rough numbers, knowing what to charge was a mine field. It was too easy to undercharge, because there was no bench mark. No advice. What you've done here is give an honest insight, not only for your followers, but for those that may want to get into youtube. Granted, figures weren't mentioned (that's quite personal), but finding out how working with a brand goes down is so hard! I can't imagine how hard it must be for youtubers who aren't with a management, and are trying to work out just how this job works. In short, the more information out there about how exactly this whole 'influencer' thing works, the more both consumers and those looking to get into the job will understand. Thank you so much for sharing Lily, I think you did a brilliant job :)

Thank you for the transparency, Lily! I don't usually leave a comment, but I had to now. It's for videos like this one and your down to earth attitude that I continue to watch you even after unsubscribing from a million other youtubers.

Bloody brilliant Lily! I choose to watch your videos because my gut instinct tells me to trust your views, so I didn't think I would find this video necessary for me but it was so interesting. Well done xx

I'm a marketing student and this was so interesting to see what actually goes down in terms of content creators and brands working together and, the behind the scenes marketing aspects. Thank you so much for being so honest and transparent in creating such an educational video! x

Honestly, Without watching this video I already knew you are so straight foward and engaged with transparency. But seeing the effort and professionalism you put into explaining this makes me so confort and happy as a viewer. As you said usually I only watch people I trust, but you are extremely reliable. I generally don’t comment or like content (feel I am too old to) but know that I get that’s important, I gonna try to change it. Thank you and have a great Sunday extracting that bamboo! 😘

This was so insightful and easy to follow/understand. Thank you for your transparency and always super high value content, Lily 💖

This video is amazing, you manage to explain very clearly how this stuff works... I feel like I've learned a lot from it! Thank you!

Really well explained. The PR side of things is diificult territory. When I used to go on European press trips as a magazine editor journalists from some countries (e.g. Sweden) wouldn't even take a free pen to write notes with as it could be seen as bribery. It's good when companies bring an educational aspect to the trips so you can go away with something to talk about as well as the brand's latest products/news.

So well done. I waited a little while to watch this because I wanted to give it the dedicated attention it deserved. One thing to consider regarding not mentioning casually that something expensive was gifted; I think part of makes your field/each of you individually so loved is the approachability and feeling that you are a "real" person. I don't care what a movie star uses/wears/carries because it's not comparable to my life. When someone on youtube all the sudden appears to spend $20,000 on 3 or 4 expensive bags in 6 months I start to think things like "should I still participate in viewing their content because they are purchasing/spending in this way and I never would, so I no longer relate to them?" Please don't think I feel like I have any say over what you do or buy at ALL, but I feel less connected to a content creater if they have completely over-the-top purchases frequently. If I new they were gifted, it wouldn't think twice about it. In the past I may have been frustrated over this type of message and considered unsubscribing from people, but had I known it may have been a gift I wouldn't have been frustrated.

You just respect Lily, you just do.

Well done Lily! Amazing job, watched the whole 40 mins and it was super informative. Thank you so much for doing it and opening up the conversation. I hope other bloggers follow your example and speak about how they work with brands. Anyway, love your content and will definitely keep watching xxx

Hi Lily, I've been a subscriber for years and almost never comment. But after watching this video I feel so compelled to. This video was AMAZING!!! Thank you for being so thorough in articulating all aspects of working with brands. Thank you for your honesty and transparency. Thank you for being brave enough to speak on a topic that next to no influencer talks about! I really enjoyed learning more about how the industry works as someone who studied marketing and is an aspiring influencer. Thank you Lily - you are amazing!!!

Well done Lil! This video is incredible. So informative and yet very accessible and easy to understand. It always feels like “integrity” is the key word that guides you in this crazy Social media world. It is very easy to get lost in it. You are smart, genuine and lovely, and I enjoy watching you evolve and getting better and better. Keep up the good work 💪🏻🙏🏻

As a very small (1500 subs) creator, this was so helpful. I have been contacted by very small brands but nothing I wanted to work with yet. If you were a new creator, when would you get an agent?

Lily, I always trusted your opinion, but this has gone up to the next level. As a fellow Sagittarius I can tell how your honesty might not play to your benefit sometimes (like it doesn’t to me in the normal office job). But thanks for being so authentic and true!

Hi Lily. This is the video I have been waiting for on KZfaq for so, so long! As a KZfaq viewer, I have always been curious about the whole sponsorship/AD process, how KZfaqrs worked with a brand, and how they were paid, but I always felt that KZfaqrs were wary or even scared of talking about it because of how they might be judged or because, like anything to do with money, it could be considered a subject too private or taboo to discuss. Thank you so much for explaining the process so transparently and so eloquently. XX

You are such an excellent role model and business woman. I felt like I just had a TED talk about integrity online lol. I love this. You inspire me to be an honest and optimistic young business women no matter what everybody else is doing. It's so important that people see that you can have a career and do a job honestly and still be successful.

I have been subbed to you when you had about 8000 subs (I remember when you hit 10 k ) and you have always been authentic and honest which is partly why I stayed with you . Love your content and character too ❤️😘 xxx great video Xxx

"Managing everyone's expectations" 🙄 is what we do every day 😁

As a viewer I think we need more of these kind of videos, it would make more sense for the viewers and content creators would get less hate and more trust from their audience. Also I'm a fan of (affiliate or not) links, because if you are following someone who has a similar taste or style to me it feels like personal shopping, because with my busy lifestyle I can save more money and time when I see someone else wearing or trying something that I would usually go for, but at the end of the day it's being smart with your decisions that will benefit you and your lifestyle. Thanks Lily for a great video x

Well done Lilly. Honestly takes some courage to make a video like this! Love how honest and truthful you are. X

Wow! Loved the video!! Didn't feel it was long. Thank you for all the effort and info given. I really love what you do and how you do it, that's why I follow you and watch you. Big fan!!

Lily, you're awesome. You need a podcast about behind the scenes of blogging and KZfaq! 😊

So I’ve always been apprehensive of watching you for some reason. But today your renovation vid came up on my feed and I gave it a go. I liked it then I clicked on your channel and saw this vid. I have to say after watching I absolutely love you now!! You’re probably the most sincere blogger/vlogger with bucket loads of integrity which many lack. I will even watch your AD videos now which I tend to shy away from because I understand how you work and believe you have your viewers best interests at heart when you recommend or work with brands. Keep doing you Lily and thank you for being different! X

This is my first ever KZfaq comment, I literally created a channel just so I could give you a thumbs up! I'm just after getting into the marketing industry and found this video super helpful. I have watched your channel for years and although I rate most of your content 10/10, I think this is your best work yet. Thank you :)

Very interesting and detailed video. Thank you for that. The only part I didn't like was that one about not mentioning all ways of getting free stuff - because it would be confusing for viewers. I think that people are not stupid, they do understand all possible ways, but they need to know. I would like to be aware, you were gifted home things in your renovation videos (you said yourself they were quite big pieces). I am not an idiot, I know you get free stuff, it is your job. Simple sentence: "This and this was gifted to us." - is fine. I actually get annoyed when it looks like a random video, but you know it is not - like some time ago all the youtubers were unboxing expensive bags of one brand and it looked in their respective videos, they went on a press trip and bought it themselves. But then it came out at similar timing and they all claimed, that they almost forgot they had bought it and were bragging about it. And no disclaimer. I stopped watching most of them. Or watch but do not trust them anymore.

Understandable, interesting and informative. I enjoyed this video Lily and I'm still stuck to you! See, I watched till the end😉

Lily this is brilliant! Thank you for creating such an informative video. Appreciated the longer length too :)

I’ve been watching you for years. To see you being honest and just you, speaking on such a mysterious topic. I personally love it! Thank you so much