Wouldn't it be great if you could target LinkedIn audiences through TV ads?
Well now you can.
In this video I run through how you can set-up connected TV (CTV) ads through LinkedIn's Audience Network to target B2B buyers while they're watching their favourite shows.
This is currently in Beta so there are a few features & locations (like UK) unavailable.
I also run through how you can check the 2000+ TV inventory list & how you can handpick your placements / where your ads are shown.
Historically TV has been 'above the line' advertising, which was pretty much a spray and pray approach.
This update from LinkedIn Ads is a game changer in bringing programmatic B2B targeting to TV.