BBDO Guerrero installs solar-powered lights for the citizens of Tacloban City.
On November 8, 2013, Typhoon Haiyan hit Tacloban City. 3.9 million survivors were left without electricity. With Pepsi having one of its largest bottling plants in the city, they reinvented the night light by adding a solar panel, a battery, and an LED to a single bottle so it could store 10 hours of daylight. Residents of Tacloban City were taught to create and maintain the lights.
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BBDO Guerrero was the first Philippine agency ever to be ranked among the world's top 50 agencies in the "Gunn Report”. It was the most awarded Philippine agency at the 2014 Cannes Lion Festival and won the nation’s first ever CyberLion. Recently, its DOT campaign “It’s more fun in the Philippines” was judged 3rd best in the world and 1st in Asia in the global WARC report.
This agency is internationally recognized for integrated communications solutions, with powerful and persuasive content created across a variety of media and touch points. Proximity is a division at BBDO Guerrero that specializes in digital and direct response marketing.
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