Local SEO: How to Rank #1 on Google

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Күн бұрын

► What is local SEO?
Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches.
► How does local SEO work?
Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
► How To Rank in Google Local 3-Packs
1. On-page optimization
2. Optimize your Google My Business
3. Claim other Social Media Profiles
4. Confirm NAP consistency
5. Get more reviews for your business
6. Create local content focused on local keywords
► Local keyword research isn’t overly complicated.
Let’s say that you’re attempting to sell your service of website design in Toronto - how do you think people will search for your services?
They’ll probably go to Google and type something like:
1. “Website developer in Toronto”
2. “Best web developer in Toronto”
3. “Affordable website designer in Toronto”
4. “Who is the best website design company in Toronto”
► How do I create a local keyword list? Let’s walk through my steps:
1. I use my brain aka dome
2. Google auto complete
3. Reverse Engineer my Competitors
4. Keyword Magic Tool
► Are you doing local SEO for a business based in a small town?
So here’s a quick trick… You do not need to live in the city you are targeting and can focus on multiple locations at once.
1. Swap out your location modifier (for example) “Burlington” for a larger, nearby city “Toronto”
2. Want to see how your competitors are doing it? Site://
3. Show my examples: North Pole SEO, NYC SEO, etc…
► Multiple locations and targeting many locations?
No problem at all!
1. Each physical location should have their own GMB, Social Media Accounts, Submit to local directories.
2. No physical location? You simply want to take over the world. Create content about those locations. My Top 10 Local SEO strategies:
1. Claiming and optimizing profiles on Google My Business, Instagram, LinkedIn, Twitter…
2. Manually submitting your website to Local Directories
3. Joining local Business Associations and Groups
4. Getting Reviews on local review sites like Google and Yelp
5. Targeting relevant and local keywords
6. Creating location-specific website copy, website pages, H1, H2 and URL’s
7. Adding name, address, and phone number (NAP) information on your site, social media and local directories
8. Embedding a Map with your location on your website
9. Getting Backlinks from reputable, local websites
10. Including External links to reputable, local websites and businesses
Take your knowledge and business to new heights with my custom courses and one-on-one mentoring. Dive deep into the topics that matter most to you, unlocking insider secrets and practical strategies at an affordable price. Join the hundreds of successful entrepreneurs who have already benefited from my expertise. Let's make it happen together, don’t sleep on your future!
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Thank you for watching!
Chris

Пікірлер: 81

@bobireviews6309 3 жыл бұрын

Totally binged on your videos todays. You're the man!!

@philiplin9041 3 жыл бұрын

Thank you Chris in helping us be a better business man, knowledge, and motivate us. we are so lucky to have you on earth.

@ANerdsWorld 3 жыл бұрын

I truly appreciate your kind words. You brought a smile to my face. Thanks Philip, have a great night!

@Daniel-up5xn 3 жыл бұрын

Google: here is the 3 best ranking web designers in Barrie. Chris: Hold my beer.

@STUDIO-ew8dz 3 жыл бұрын

That was the best and simplest explanation of local SEO basics. Big thank you for this!

@muhammadkamran4566 3 жыл бұрын

Every time I see your video, I get motivation. Thank you Chris for sharing the knowledge.

@ANerdsWorld 3 жыл бұрын

I appreciate that!

@chrismcmorrow9738 3 жыл бұрын

Chris, you're a real help to newbies like me. I sure do appreciate your generosity in sharing these gold nuggets of wisdom and hard-earned insights. Thank you so much!

@TdwealthNetWealthManagement 2 жыл бұрын

Great Info! Thanks for putting this together.

@bbproductreview8236 3 жыл бұрын

Once again a video that has helped me get better. Thank you for the home town shout out we need the big city love here in Barrie!

@azwebdr.7252 3 жыл бұрын

First view and First Comment! Loving the content Chris! Keep it up!

@ANerdsWorld 3 жыл бұрын

Awesome! Thank you!

@kartalarikan 2 жыл бұрын

Thank you for the great content you share. 🙏

@pixelsted 3 жыл бұрын

Gold nuggets flowing in this video. Good job!

@morewowisgd4u 3 жыл бұрын

Thank you Chris for this information. Can’t wait to implement this for my business!

@ANerdsWorld 3 жыл бұрын

Glad it was helpful!

@kellyfarrell4971 3 жыл бұрын

You have the best collections Chris, love those glasses.

@ANerdsWorld 3 жыл бұрын

Thank you kindly

@baharshadpour9470 3 жыл бұрын

Very informative and helpful content. Thanks for such a thorough overview. Those glasses are dope! Hoping you can do a video in the future to show ways to get backlinks from reputable sites, and how to strategize this for local SEO.

@ANerdsWorld 3 жыл бұрын

I've shot a video or two on the topic. One video is based on how to get published in the media without a PR. I will be shooting more content on backlinks within the month, I have many ideas.

@whiskey7869 3 жыл бұрын

Hi Chris, really enjoying your content, spitting out real gems of info! I have a quick question regarding website copy for each location. If I were to create pages for lets say 50 different locations, how diverse does the website copy need to be? Is it enough to just change the location in the copy, header tags etc, or would I need to essentially write fresh content for 50 pages? Cheers, and keep up the great work!

@Eraofwealth_ Жыл бұрын

"It's not BRAIN Science." LOL! love it

@dorsettechweb 3 жыл бұрын

SEO shades... Robocop! Love them! Great video again

@ANerdsWorld 3 жыл бұрын

Yes! Thank you!

@iDacian 3 жыл бұрын

I would love a pair of your SEO glass, to predict my SEO rankings and better keywords. But hey by now im happy to have this video. Thanks Chris. 🤗

@ANerdsWorld 3 жыл бұрын

Thank you! I'm inspired by Elton Johns eyewear.

@saranrajc9277 3 жыл бұрын

Awesome video Chris. I am going to follow up the same to my website. Thanks lot.

@ANerdsWorld 3 жыл бұрын

Glad it was helpful!

@thomasarillotta6518 2 жыл бұрын

1/8/22 Viewing; loved it!

@Chris-Customz 3 жыл бұрын

Hey chris great video as always, been absent from your content for a month or so. plus side Iv got some binge watching to do.

@ANerdsWorld 3 жыл бұрын

The flying Zebra is back! Hope all is well, I have tons of new content coming out.

@Chris-Customz 3 жыл бұрын

A Nerd's World all’s good thanks, been on the hustle doing other work to make it through the tail end of covid. Thankfully all’s back to normal here now. This 30 days 30 videos is inspiring though chris. I’ve just brought some updated equipment to make my business YT channel.

@tjveach 3 жыл бұрын

Great job....

@ANerdsWorld 3 жыл бұрын

Thanks Tim!

@AliAhmed-kf3sr 3 жыл бұрын

Hi Chris, do all these keywords have to be on the homepage, or throughout the website including inner pages

@doola817 3 жыл бұрын

Amazing content and super informative and valuable! My Company, Doola Digital, out here in Dubai, is finally starting to take off thanks to your videos. I love ur videos and i love the way u r, im the exact same way. keep it up, as if u weren't going to do that anyway! lol

@ANerdsWorld 3 жыл бұрын

I appreciate your kind words and I'm glad to hear your business is doing well. I visited Dubai for the first time about 4 months ago and really enjoyed myself. I'm motivated and full of idea's so I have a ton of new content coming out this month. I hope you have a fantastic day!

@MitchellDesignsTV 3 жыл бұрын

Hey Chris! With these keywords or any keywords.. how would you be able to rank in the top 3.. if the keyword is average competitive .. for example SEM rush.. anything above 39% is average anything below is easy to rank. Sorry this sounds Cramed but I was thinking about that while watching this video!

@metaobserver657 Жыл бұрын

thanks for this great content! Could I suggest a desk mounted shotgun mic, for a wider pickup

@ANerdsWorld Жыл бұрын

This is an ancient video, the set-up has changed over the years.

@sandraadewale2705 3 жыл бұрын

What's your view on Articles spinning, does spinning articles good for SEO?

@AdoDzeko10 3 жыл бұрын

Hey Chris, thanks for the high quality video. I do have some specific questions: how do you manage your main keyword page vs keyword + city ? If someone clics on you menu -> services -> web design, do you recommend to optimise this "main keyword page" for a location (the one you are established in) or to leave it general ? If you choose not to optimise it, is it relevant to make a page that targets your own city ? I hope I've managed to express myself clearly, otherwise let me know. Thanks sir.

@ethanjwarren 3 жыл бұрын

Yes! Would love to know about number 2 question especially!

@ANerdsWorld 3 жыл бұрын

Great questions Adnan, I'll answer them one-by-one: Q: how do you manage your main keyword page vs keyword + city ? A: I have ALL my keywords (local + global) in one folder on my SEMrush account so I can monitor stats all at one time, in one place. Now, I'm not sure what you mean by "manage" but... once I create a landing page (based on a city + keyword) I watch to see how Google reacts. If the reaction is good (but not great) I will revisit the page and add more content + get backlinks + social citations to that page. If the city + keyword jumps to the number 1,2,3 position on Google I just leave the page alone and watch the stats. Q: If someone clicks on you menu -> services -> web design, do you recommend to optimise this "main keyword page" for a location (the one you are established in) or to leave it general ? A: Yes, I think that the far majority of watchers should solely focus on one location for their local based business, especially if you're new to SEO. I do focus on the location "Toronto" on all of my main service pages. Q: If you choose not to optimise it, is it relevant to make a page that targets your own city ? A: The best route to higher local ranking is to optimize your main website pages with the city that you are targeting. That being said, if for some crazy reason you don't want to do that then yes create a new city + keyword landing page would be the second best option. I hope that helps sir, Chris A. Hughes

@AdoDzeko10 3 жыл бұрын

@@ANerdsWorld Thank you sir for your high quality answer. I really appreciate it ! To give a little context: My target area is Swiss French part (approx 3 million people). The competition on google is pretty average for the keyword "website design". I am redesign my website and just finished co-writing (with a writer) a general page for this keyword (1200 words). Knowing that the region is "not that big" do you think that I should keep the content the same (general) or adapt it to my city Fribourg (with agglo. 350k peopole) ? I do think that if I optimise this page for my city, I do have big chances to rank top 3 too.. Thank you very much for your high quality advices sir !

@azwebdr.7252 3 жыл бұрын

I know you've done videos before about your SOW, but I don't believe I've ever seen the actual document that you use. I've seen your example Contract, but do you have an example SOW you could share with us? I'd greatly appreciate that! Thanks for all you do!

@ANerdsWorld 3 жыл бұрын

I will shoot an SOW video and include an example within my 30 videos in 30 days challenge.

@azwebdr.7252 3 жыл бұрын

@@ANerdsWorld I look forward to seeing it! Thanks Chris!

@c.dalequisenberry5232 3 жыл бұрын

Chris: How do I create a link to send to people to click that will simulate a Google search on my key word and send them to my page? Thanks! Dale

@topnotchseo1043 2 жыл бұрын

Hi Chris, Just in regards to having GMB without a physical address, is it still possible to rank the business in the local pack?

@ANerdsWorld 2 жыл бұрын

Yes it is, I'm sure you will find a great video on KZfaq on that subject. I should shoot one too.

@bluecollartech-io 3 жыл бұрын

How do you use the keywords in your content? if you wanted to rank in the city outside of the one that you are in do you just create a blog post and then use the keywords in that blog post? I'm confused about where you're inserting these keywords onto the content of your main pages. Thanks for all of your killer content

@ANerdsWorld 3 жыл бұрын

Good Evening Silas, Take a look at my newest set of videos, I'm doing a 5 part series showing you every single step. I think that will answer your questions.

@bluecollartech-io 3 жыл бұрын

@@ANerdsWorld you are the man!!!!!

@pauls1883 Жыл бұрын

AHrefs or SEMrush? What influenced you to choose SEMrush?

@nocapdanzvlogs3678 3 жыл бұрын

Hey Chris, what if your clients business is a service based online and their audience isn’t local specific but country specific. How do you compete globally?

@ANerdsWorld 3 жыл бұрын

Great question! If your not targeting local clients/buyers you don't have to worry about Local SEO. That being said, SEO is SEO and the steps remain almost exactly the same. Instead of looking for local keywords, you simply want keywords. Instead of seeking local backlinks, you now need to look for any high DA backlinks. Hope that helps, Chris

@nocapdanzvlogs3678 3 жыл бұрын

A Nerd's World appreciate it Chris, God bless

@DigitalTutorialsDeniseLanorias 3 жыл бұрын

what if the business is soo new and no reviews yet.. would that be ok?

@Mikebyrne000 3 жыл бұрын

Would you build a separate landing page for each Keyword?

@ANerdsWorld 3 жыл бұрын

The answer depends on a few factors: 1. Are you already ranking for a location keyword. If so are you happy with the page currently ranking. 2. Content is King! But you need to go in with a strategy. I wouldn't create 3 new landing pages for keywords like toronto web design, toronto website design, toronto web design company at the same time. All 3 of those keywords are too similar and could easily all fit on one website page. 3. You should start ranking in 1 city and building your website authority before you simply start mass producing landing pages. Quality over quantity in the begin, then once you start ranking I would recommend you crank out landing page after landing page. Hope that helps! Chris

@JM7Blocks 3 жыл бұрын

Can't you get a manual penalty since google has said doorway pages (city pages) are against their guidelines and that you shouldn't build them? They've said it multiple times.

@ANerdsWorld 3 жыл бұрын

As they say the proof is in the pudding. My landing pages / doorway pages rank #1 on Google for all major keywords and have for many years. I'll keep profiting while others avoid them. I think if the statement were true Google would be smart enough to see that the only way to find my page is a Google search for that exact keyword. I share exact receipe for success with my audience. Everything I say, I do myself on my own site. Those are my thoughts JM. I hope you have a great evening. Chris

@SriRam-fp1kt 3 жыл бұрын

Haha, those are crazy SEO glasses.

@ANerdsWorld 3 жыл бұрын

I'll bring out a new pair each SEO related video. I have a large collection of crazy glasses.

@dorsettechweb 3 жыл бұрын

Haha we're there on the North Pole SEO bit of your video - check out the meta description, it'll make you laugh ;-)

@24SevenMarketing 3 жыл бұрын

I am building a LARGE site targeting the home services market. Initially I will be focusing on building national pages targeting 1,000+ project categories. Each project category will have 100+ articles about different projects a homeowner might be searching for that would fit into the type of work done by a specific type of home service provider. This part of the website will be primarily focused on just attracting homeowners searching for information on home maintenance, repair, or remodeling projects. This stage of the website will focus on generating revenue from ad networks and affiliate links for tools and materials curated for the type of maintenance, repair or remodeling project discussed in the article. That part of the project is pretty straightforward (just massive in scope)... I will be building content to generate NATIONAL traffic. But I need advice on how to move forward on the second part of the project... generating leads for LOCAL home service providers and contractors in local markets all over the country. In your video you talk about making content pages for a website that target local submarkets for a SINGLE home service supplier or contractor. But I need to do that for 1,500 markets ... and many times that number of submarkets. How many times can I rewrite one of my national articles to target all of these THOUSANDS of local markets? Is there a way I can just take the national article and add in "in _____" market or similar phrases without completely rewriting the entire article? Can I use the canonical meta tag to point all these articles back to the national article so that Google understands that these local articles are not duplicate content and get BOTH the local and national juice out of each of the localized articles? I really hope you can give me some advice on how to move forward. Also, I would like to know if you would like to help me with this project... putting together a step by step procedure for choosing national articles, generating the localized articles and interlinking the articles into content clusters/silos ... and then helping me put together the staff to roll out this project.

@ANerdsWorld 3 жыл бұрын

Good morning, My first advice is to not overly strategies (in the beginning). Meaning, you want to start working on this game plan, then sit back a little to see the results and what's working well for you. Let me answer your questions one-by-one: Q: That part of the project is pretty straightforward (just massive in scope)... I will be building content to generate NATIONAL traffic. But I need advice on how to move forward on the second part of the project... generating leads for LOCAL home service providers and contractors in local markets all over the country. Q: How many times can I rewrite one of my national articles to target all of these THOUSANDS of local markets? Is there a way I can just take the national article and add in "in _____" market or similar phrases without completely rewriting the entire article? Can I use the canonical meta tag to point all these articles back to the national article so that Google understands that these local articles are not duplicate content and get BOTH the local and national juice out of each of the localized articles? A: The right answer would be to say that you shouldn't be reusing your content on multiple pages. You may get hurt in the future (from drops on Google). That being said, I often re-use my content by simply changing a few words and I use that content on many different landing pages. I've never been hurt or seen any drops on Google. Remember I cannot predict the future, so this may change in coming years. If you would like to hire me for direction and assistance simply send an email to nerd@anerdsworld.com with more info and I can provide a price quote. I hope that helps! Chris A. Hughes

@24SevenMarketing 3 жыл бұрын

@@ANerdsWorld thanks for the feedback ... I have to admit that I definitely suffer from analysis paralysis. I guess that comes from too many times launching businesses without having a FULL plan and getting burned... and having a real love of learning ... and being able to easily learn ... pretty much ANY technology that I need to take on projects. All that yields to me getting too easily distracted by new technology and figuring out how to use it. I did see that you are using almost 100% duplicate content with just the name of the town changed. That is really encouraging... but I do worry about what Google might do in the future. That is why I asked about canonical meta data and whwtere that can be a way to tell Googke the local pages are duplicates of the nonlocalized original page and should be used by Google only to identify local markets where we work. I will send you an email so we can talk about how we could work together. I am very serious about launching this website business ... but as big as this project is it really is just the foundation for a network of 1,500 showrooms with 60,000+ square feet of displays for local home services providers surrounding 100+ fully setup kitchens and baths displaying the cabinetry we will be manufacturing overseas and accessories from the other 200+ home service providers working out of each showroom (and buying leads from the website) I do need to get past my block on getting started though. I just turned 69 yesterday and I have been fighting TWO Stage IV cancers (prostate and melanoma) for the 5 years.

@4edencres 3 жыл бұрын

I wonder how many visits anerdsword.com got from New Zealand, also I wonder how many of those visits were me 🤣🤣

@ANerdsWorld 3 жыл бұрын

I appreciate each and every single visit Ben. New Zealand is on my bucket list and want to get over there as soon as covid-19 will allow me. I hope you have a great day!

@4edencres 3 жыл бұрын

@@ANerdsWorld NZ would love to have a great mind like yours visit us! Hope you and the family get through covid19 safe and sound! Seriously rate your work and cannot wait to see what the next 30 days brings!

@ANerdsWorld 3 жыл бұрын

@@4edencres Thanks Ben!