Logotype vs Wordmark vs Lettermark. What's the difference?

Рет қаралды 12,036

5 жыл бұрын

Logotype vs Wordmark vs Lettermark
Do you know the difference between a logotype and a wordmark or lettermark? Is there even a difference at all? The design world can be a very confusing place when it comes to terminology.
In this video, I explain what the three terms above mean. This can help you out if you ever come to a point where you need to create a new logo for and need to choose what logo category would suit your brand the best.
Or, it may help you win a pub quiz in a general knowledge round :)
Stay Creative!
Col
#logotype #wordmark #lettermark
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Пікірлер: 13

@RockYourBrand 5 жыл бұрын

What design industry words, phrases or jargon confuses you?

@harshitpanwar961 3 жыл бұрын

short, simple and up to the point!!!! you always rock B)

@jgdublin 5 ай бұрын

A wordmark is legally defined in the trademark registration process. It is the registration of a word in text format as a trademark devoid of any visual representation. It consists of standard characters only. A logotype may incorporate the registered wordmark but is often a more graphical representation of that wordmark. Registering a logotype as a device mark would require details that specify the visual aspects, such as tyepeface, upper or lowercase setting, custom modifications, graphical elements and any other visual treatments of that logotype.

@iksanfujiawan8316 3 жыл бұрын

this is very useful. thank you man!

@benzflynn 3 жыл бұрын

That's that cleared up. Mind you, in the case of some large companies, lettermark has taken over the meaning of logotype/wordmark: IBM, AIG, ICI, BHP, BAT and LG to name but a few.

@RockYourBrand 3 жыл бұрын

At the end of the day, we can have all the categories and classifications we want, but it is often easier to just go with the terminology that the client understands. Unless, the client's understanding has the potential to make things difficult moving forward. For example, I don't correct a client if they say font, when they should be using the term typeface and vice versa.

@nyonwelwin 2 жыл бұрын

Thank you for your explanation.

@t3do1989 5 жыл бұрын

You are awesome, as always! :D

@RockYourBrand 5 жыл бұрын

Cheers mate :)

@yosuaapratamaa 4 жыл бұрын

is letter mark still needed if i already had a word mark? i mean like facebook, they use word mark, but in their mobile app icon they only use "f". thank you before, i love your channel! greetings from indonesia 😁

@onuohaudeagha1255 3 жыл бұрын

If Facebook did, then it must be okay

@aden8133 3 жыл бұрын

So if I want to start a business but the name is wordmarked, I can't legally use it?

@RockYourBrand 3 жыл бұрын

A wordmark isn't a legal registration. You are thinking of a trademark. If someone is already using the name that you want to use and they have registered it as a trademark, then you won't be able to use that name.