¿Eres un buen persuasor? ¿Conoces los secretos que hay detrás de cualquier acto de persuasión? Esta charla descubre las claves de la persuasión a partir de una fórmula, lógica pero compleja en su aplicación, que propone tres elementos imprescindibles: Atención, memoria y comportamiento. Raimond Torrents, a graduate in ADE and MBA, is the CEO of the Event Management Institute and of the events agency "Torrents & Friends".
Linked to the world of events since 1987, he is the author of "Corporate Events. The power of life comunication" (Deusto), the first book on corporate events published in Spanish. He has created and managed events of all kinds both nationally and internationally, collaborates as awriter in various marketing and communication publications, teaches communication and event organisation at several Spanish universities and gives talks and conferences always related to the organisation of events and the secrets of live communication. Since 2016, he has been leading a research programme on audience behaviour in live events. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx