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Should you use the Google Tag, the Global Site Tag, gtag.js, or Google Tag Manager? In this video, you will learn about the different tags you can use to send data to Google Analytics and Google Ads, and when you should (and shouldn't) use them. You will also walk-through where to find the Google Tag and where you can adjust the configuration options.
YOUR EXTRA RESOURCES:
Google Tag Manager tutorial - • Google Tag Manager Sim...
GA4 tutorial - • Google Analytics 4 Tut...
Google Ads tutorial - • Google Ads Tutorial fo...
JUMP TO A TOPIC:
00:00 Introduction
00:47 What do I need to do if I'm using the Global Site Tag?
01:23 How can I tell if I'm using the Google Tag?
02:56 What do I need to do if I'm using Google Tag Manager?
03:51 Who should use the Google Tag?
04:39 Where can I find the Google Tag?
06:20 What can I configure for the Google Tag?
08:27 What if I've modified the Global Site Tag?
09:26 Conclusion
This video has been dubbed using an artificial voice via aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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