Google Ads Remarketing Tutorial 2023 (Plus 3 Mistakes To Avoid)

Рет қаралды 42,969

Күн бұрын

Learn how to setup Google Ads remarketing, including setting up lists in Google Analytics 4 (GA4) and Google Ads. Plus, learn how to create a remarketing campaign and apply your audience list, and how to use audience lists as 'observations' for reporting. Let's get started!
YOUR EXTRA RESOURCES:
○ Link Google Analytics and Google Ads - • How To Link GA4 (Googl...
○ Google Tag Manager tutorial - • Google Tag Manager Sim...
○ Google Ads tutorial - • Mastering Google Ads -...
○ Google Ads Fundamentals Course (paid) - www.lovesdata.com/courses/goo...
○ 25 ideas for audience lists - secure.lovesdata.com/resource...
JUMP TO A TOPIC:
0:00 Introduction
0:37 Check Google Ads is linked to Google Analytics
2:44 Create audience lists in Google Analytics
7:31 Google Analytics audiences in Google Ads
8:29 Create audience lists in Google Ads
10:01 Add the Google Tag to your website
11:01 Adding the Google Tag using Google Tag Manager
13:43 Setting up a remarketing campaign
17:03 Using audience lists as observations
18:01 Conclusion
My courses: www.lovesdata.com/courses
Subscribe for more videos: kzfaq.info_c...
Why setup Google Ads remarketing?
Well, remarketing with Google Ads can be a highly effective strategy if you're looking to maximize the return from your advertising spend. Targeting users who have previously visited your website or engaged with your business, means your ads will be shown to people already aware of your brand and offer. This means they're more likely to convert than people who haven't been to your website before. Using the targeting options available in Google Ads, you can use your audience lists to create remarketing campaigns that include tailored messages for particular audience segments. This means your ads will be more relevant as people are browsing and searching online.

Пікірлер: 119

@AidanRobertson-m7r 4 күн бұрын

Everything is clear. Brief and clear. No water. Thank you)

@BaileyShaw-p9n 8 күн бұрын

You putting this up for free is actually clutch - praise to you

@JackSimon-kj8pb 9 ай бұрын

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

@MrAKH820 11 ай бұрын

Bloody good video! As someone battling thr after effects of PTSD, memory, processing, and attention is tough. The way you structure your videos is incredibly helpful. Your tone of voice, non-sporadic editing style, and guided tours are a God send. Thankyou and God bless.

@cemepkacemepka 8 ай бұрын

true that! Thanks for the problem sloving Loves Data. You rock.

@user-cb4sv1ub6j 12 күн бұрын

Complete, straightforward, clear. Thanks

@user-wy8zo9cs8v 8 ай бұрын

Thanks for your teachings, they are clear and to the point. Very useful. To answer you question, I prefer the old version because I have been using Google Ads for about 5 months and I just got used to the complex interface, and I still have a way to go to learn about all the campaigns. I don't have time to start anew.

@snjames1 9 ай бұрын

I still have the old version in most of my client's accounts. I'm not too fussed with which one I use... after 16 years running Google Ads campaigns you just get used to Google periodically changing things. No point complaining about it!

@abdulmalikalzughaibi8193 4 ай бұрын

Hey! Can you please give me advice. I was running ads and everything was good but after I did the steps on the video my ads stopped working and I checked it's active but there's no new data. What could be the issue? Please help.

@jaymarshall1966 11 ай бұрын

It's like you read my mind of what video I want to see next..lol. Great info as always. Thanks for sharing.

@LovesData 11 ай бұрын

Ha! Awesome! Glad it came out at just the right time.

@pixelgap 7 ай бұрын

Your tutorials are amazing. So easy to follow. Thank you

@onigbindeyinka1108 5 ай бұрын

Detailed! Thank you

@CharlesMoody-mt6jw 2 ай бұрын

Really clever explanation and no unnecessary verbiage! Respect! + subscription

@amatuer2 11 ай бұрын

Thank you. I really like d the way you used both the new and previous pages to explain this 🎉

@LovesData 11 ай бұрын

That’s great to hear. It’s a bit tricky with the new version being rolled out through to 2024, so thought I’d better cover both.

@user-on6qz5le3x 8 ай бұрын

You share so good content for free, you're a bless!

@davejames8872 9 ай бұрын

Thanks Ben, love your videos. But how about "dynamic" remarketing? This video explains standard remarketing only. GA4 does not carry over the ecomm_ variables (e.g. ecomm_prodid) required that was integral for Dynamic Ads targeting. I can't find anywhere that explains how dynamic remarketing now works without these variables in GA4. In GA4 because there is no "Hits" Scope which was in UA Custom variables. Our dynamic remarketing ads no longer works since UA stopped generating data. In out Google Ads Tags Source, these UA ecomm parameters now have zero data. Does a new event with specific parameters need to be set up in GTM Now? Thanks

@seguidoresdejesusofc 9 ай бұрын

Excelent tutorial, thanks.

@marketerstephen 11 ай бұрын

Hi Benjamin, what remarketing audience(s) would you recommend for non-ecommerce websites? Also, what would you recommend for remarketing in the cases where audiences are small?

@DanielCain-zz3uv 10 ай бұрын

A good lecture that will benefit all who have followed this excellent explanation.

@Utem-mt4cd 9 ай бұрын

Thanks, it was a detailed but easily explained video. Learned a lot from it.

@IgnacioCampbell-iw3je Ай бұрын

Thanks for the video! Loved it very much!

@RC-Marketing 5 ай бұрын

awesome, amazing detailed many thanks 🙏🏽

@ArchieIrwin Ай бұрын

You explain it very well!

@KamoniDickerson Ай бұрын

Clear and understandable, I wish there was more information like this.

@u.gene.d 9 ай бұрын

Thank you, this was very helpful.

@pratyushgourav2783 10 ай бұрын

Hey, Benjamin What about the "Membership Duration" option which was there while creating Remaketing list in the previous version of Google Ads and not in the new one.

@TemekaHelms 5 ай бұрын

I enjoyed some of the ideas presented in the video. As for the audio part, I think it could be somewhat better, but still the content was okay. Nowadays, I might see more videos from this artist.

@panwang0 11 ай бұрын

Thanks for your great tutorial. Except for more flexibility by importing GA audience list. Any pros for Google Ads audience list?

@Johnny-ov7qe 2 ай бұрын

Great video! If you had a client that wanted a retargeting campaign estimate of impressions AND a budget estimate how would you come up with those two data points?

@jlmf6274 11 ай бұрын

The new videos are looking great!

@hubyxreds 5 ай бұрын

Thanks for the content!

@OlinPayne 23 күн бұрын

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

@IanBryant-mp5dn 2 ай бұрын

It's really great.

@JosephPearson-ft9zf 2 ай бұрын

The video is great, informative!

@vishalthale 11 ай бұрын

hey I have google ads conversion tracking tag along with conversion linker set up do I also need remarketing tag for doing remarketing

@AlexChapman-p3p 8 күн бұрын

That's just awesome.

@Rama-nj8hq 8 ай бұрын

Thanks for the video. Is it possible to create 2 remarketing tag from 1 Google ads account for 2 different website?

@BartonHaith 24 күн бұрын

Thank you for creating the video - likes Unequivocally !!!!

@RayWang728 11 ай бұрын

Super insightful!

@LovesData 11 ай бұрын

Thank you. I’m glad you liked it!

@danielespezzamonte5190 4 ай бұрын

Hi Benjamin. Thank you for your video. According to you, why I see a certain dimension for a public in GA4 and a quite different size for the same public while imported in Google Ads?

@homesignup 11 ай бұрын

Fabulous tutorial!!

@LovesData 11 ай бұрын

Thank you! Glad you like it!

@angelfernandez6812 8 ай бұрын

Hello, does Google Merchante center Next support dynamic remarketing? has it got to be it be activated there?

@mrespinosa 3 ай бұрын

Nicely explained. I have been having my remarketing campaign set up for over 1 month and not even 1 impression. What's going on?

@user-sb9mv8nu8q 9 ай бұрын

I am unable to see imported GA Audience list in the Google ads even though my ads account is linked to the analytics account. How can I fix this? Can someone help? :(

@FelixOsborne-qn3lz 2 ай бұрын

It's beyond praise.

@GulnarKarimova-ug9hw 21 күн бұрын

Thank you

@vivianajerez7963 9 ай бұрын

Hi, can you show how we can configurate Dynamic remarketing for a ecommerce page? Thanks 😁😁😁

@user-yp2ff4tz4g 9 ай бұрын

Hello Benjamin, followed all the steps you mentioned, but I have noticed the audience I have created in Google ADS is populating very slow where as the same audience in Google Analytics has way more users. Is this something that I should worry about or is it normal for Google Ads to track users much slower than Google Analytics? Thank you in advance!

@user-hq9vl2pp7j 9 ай бұрын

For some reason, my GA4 audience lists are not populating in Google Ads and I'm a bit stumped, I watched this video hoping to help troubleshoot the issue but I'm not finding any mention of this. My GA4 account is linked to my Google Ads account and data is populating back and forth. I set these up a few months ago and have tried disconnecting and reconnecting GA4 and Google Ads with no change. Can you help me?

@abdulmalikalzughaibi8193 4 ай бұрын

Did you fix the issue?

@user-hq9vl2pp7j 4 ай бұрын

@@abdulmalikalzughaibi8193 Nope :(

@SalvatoryNaivety 2 ай бұрын

Same what’s the solution

@snipeway-smarthome 4 ай бұрын

excellent video

@Kidultloo 7 ай бұрын

may I know if I created under Google ad and GTM both, does it a.matter? or I need to.either remarketing?

@user-lz2po3xv2g 11 ай бұрын

Thank you for the most informative explanation of how to contact you

@LovesData 11 ай бұрын

I’m glad you liked it!

@user-yx2kc4et5m 8 ай бұрын

Hi There! Great Video. I was hoping you could answer a question that I have :) I want to start a Re-Marketing Campaign in Google Ads. I have created an audience in GA. However, in GoogleAds I have about half the users than it says in GA4. For example, if in a particular audience it says in GA4 that I have 200 users, whoever in GoogleAds it says I have only 100 (in the same audience). Do you have any idea why this is the case? greetings & thanks in advance!

@traveler9688 11 ай бұрын

Hi, have your course put a subtitle texts ? thanks

@ColinReid-vd5um 7 ай бұрын

very very cool

@nishchaljoshi2142 7 ай бұрын

Best video.

@LynnWurz 5 ай бұрын

This video can considered as quite interesting, he was right in many points. I find however that the voice was dull, but it had some great bits. Do subscribe their channel for their next releases.

@ZayLaVee 2 ай бұрын

I followed along and created everything in the video. Should I get rid of one of the methods now? Will it cause duplication?

@technotemper Ай бұрын

Hello Benjamin, another super awesome video. I also have a question. Do I add both remarketing tag and conversion Tag in my google tag manager? Conversion Id in both the case looks the same. Or should I add only one tag ? Also why all pages initialisation and not all page as trigger? Waiting to get an answer for this.

@qwe7410 10 ай бұрын

If i'm running a campaign XYZ on say home appliances that target all in Australia? How will running a parallel remarketing campaign work or be effective? If someone googles, won't Google ad still publish both ads and the user could be clicking the original campaign XYZ instead of the the remarketing campaign Also on the Google Ads > Linked account Google Optimize sharing was not on, should i on it?

@julietagomez4688 10 ай бұрын

Hi Benjamin! New subscriber here! :) What if we implement both? Audiences in GA4 and the tag from Ads and Tag Manager at the same time? Would that cause a better impact?

@LovesData 10 ай бұрын

You can implement both without any negative impacts.

@Gardena-WorldofWatering 11 ай бұрын

Thanks for this. I saw an unexpected hike in our Google costs and only today realised why. it seems that when Google helped set up our GA4 integration they created audiences that have cost us a fortune. Do you think it is worth trying ti reclaim back some of these costs?

@LovesData 11 ай бұрын

It doesn’t hurt to ask, but I’d be surprised if they provide any refunds or credits.

@johanswart9556 8 ай бұрын

If I already have a Tag installed, do I have to reinstall another one?

@ngocanhs495 10 ай бұрын

when i open Audience manager in google ads, the blank page is showing, nothing text in this page. Do you know why?

@walterbdj 10 ай бұрын

Why not using view_item events for the audience ?

@shanelim8384 8 ай бұрын

I have an issue that my audience build in GA4 link with Google ads showing that "Not eligible due to a sharing, privacy, or other policy issue", aim I able to collect the audience via GTM?

@LovesData 8 ай бұрын

Sounds like more of a policy issue than an implementation issue. I’d contact Google Ads support and ask them.

@SimoneGrimani 11 ай бұрын

thanks

@LovesData 11 ай бұрын

You’re welcome!

@NatividadHagen 5 ай бұрын

On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.

@fanlunacom 7 ай бұрын

How to switch from old advanced version of interface to a new?

@HenryBarton-oz3qp 9 ай бұрын

You're doing a good job.

@junaidahmadkazi7104 4 ай бұрын

Import list from GA4 .. Looks like an easy task

@fatnerdstock 11 ай бұрын

where can find the page pATH SECTION

@LandonCarlson-jg1ur Ай бұрын

Beyond competition.

@googleanalytics4591 10 ай бұрын

How to Find Out the Placement Locations for Google Ads Remarketing in GA4

@amirakabaniMMA 3 ай бұрын

To your question in which method to create audinces I will use: which remarketing method helps me share the coockies of the products that i want to do remakreting in social media also?

@usmansajjad1048 6 ай бұрын

I'll import from google ads'

@CatherinaHaslip 5 ай бұрын

The artist did a good job with this, but at times I became bored and went into another place in my mind. I am not sure creator’s fault but videos that I watch often hold my attention.

@DuaneBaltimore 5 ай бұрын

Much like this video, I must admit that the movie was simply ok. Got the information that I required, but the video didn’t do much apart from passively presenting the information. I wasn’t excited completely and certainly it didn’t interest me.

@DMROBIULLAH-4612 9 ай бұрын

i know how to learn google display ads

@pavelfajman7793 3 ай бұрын

New version of Google ADS is terrible. Google has gone mad

@everstpeak_exclusive 2 ай бұрын

Why? What happened?

@unbr3akable688 6 ай бұрын

Haha, I dislike both versions of google ads!

@LovesData 6 ай бұрын

Ha! Still a thousand times better than Meta.

@GoGoGadgetGiveadamn 2 ай бұрын

Is there a video on actually creating the ad in the end?

@IsraelWalker-vc4zc 2 ай бұрын

Everything is clear. Brief and clear. No water. Thank you)

@QuintrellDiaz Ай бұрын

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

@PierceJones-xs4yb Ай бұрын

Really clever explanation and no unnecessary verbiage! Respect! + subscription

@MatthewAlexander-ts6gu Ай бұрын

Thanks for the video! Loved it very much!

@LouisPhillips-bx9vj Ай бұрын

A good lecture that will benefit all who have followed this excellent explanation.

@ChristopherHood-p9t 8 күн бұрын

You explain it very well!

@CharlieMarshall-qn5jv Ай бұрын

You putting this up for free is actually clutch - praise to you

@GeoffreyBeech 24 күн бұрын

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

@QuintynNelson Ай бұрын

Thank you for creating the video - likes Unequivocally !!!!

@afsana2595 26 күн бұрын

Thank you

@LincolnRigg Ай бұрын

Beyond competition.

@VannNelson-tc2wq Ай бұрын

Everything is clear. Brief and clear. No water. Thank you)

@LondonDavis-zg8fj 2 ай бұрын

Everything is clear. Brief and clear. No water. Thank you)

@KerderiusCross 23 күн бұрын

Really clever explanation and no unnecessary verbiage! Respect! + subscription

@AlexanderBrooks-pz3lh 2 ай бұрын

A good lecture that will benefit all who have followed this excellent explanation.

@WesLopez-zv6gj 2 ай бұрын

A good lecture that will benefit all who have followed this excellent explanation.

@QuentinWalters-hz7go 5 ай бұрын

A good lecture that will benefit all who have followed this excellent explanation.

@XuEdwards 2 ай бұрын

A good lecture that will benefit all who have followed this excellent explanation.

@JackPotter-xj4ox 2 ай бұрын

Beyond competition.