Magic Hour Meets ASMR ✨ | EM Cosmetics by Michelle Phan

Рет қаралды 356,362

4 жыл бұрын

Introducing our first collection, dedicated to the most ethereal time of day - the magic hour; that moment in time when everything appears heavenly. 💫⁣⁣⠀
-- ⁣⁣⠀
Collection includes:⁣⁣⠀
✨ Divine Skies Eyeshadow Palette⁣
✨ Heaven's Glow Radiant Veil Blush
✨ Lip Cushion Tinted Lip Luminizer
✨ True Gloss Volumizing Lip Gloss
✨ Infinite Lip Cloud Long-Wearing Lip Crème
Shop now via: bit.ly/2OehDLv
Music by Michelle Phan
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Follow us at:
/ emcosmetics
/ emcosmetics
/ emcosmetics
/ emcosmetics
Video Featuring:
/ michellephan
/ namvo

Пікірлер: 658

@SpaceOutlaw_ 4 жыл бұрын

Lmfbo I feel like she’s trying to brainwash us into making her buy her collection with this asmr and it’s working. I’m sold

@rheahinlo 4 жыл бұрын

LonelyStar7 I was about to buy it, but I fell asleep!

@sammistrade 4 жыл бұрын

LonelyStar7 right?! I’m sold

@madeliefynana 4 жыл бұрын

@Linh Gia Nguyen on her website. Link in the description

@cookies-mh9th 4 жыл бұрын

😂🤣🤣🤣🤣

@rachelh1445 4 жыл бұрын

I found my self reaching for my wallet and I’m not sure why. 😂😂😂 totally sold!

@Rhaphidophile 4 жыл бұрын

Yo this is... so smart. Never seen a makeup brand advertise this way.

@lizziele5212 4 жыл бұрын

Cap'n Jace it’s been a thing in korea for a while now actually

@emily_kim 4 жыл бұрын

Ikea has a few asmr videos

@silverhours 4 жыл бұрын

only Michelle Phan can do it this way

@mayagold10 4 жыл бұрын

Asmr has entered advertisements a while ago actually

@raghdanagy8092 4 жыл бұрын

Fenty did it a while ago. I love this concept so much.

@estephanyaperez7010 4 жыл бұрын

Can we talk about how Michelle just casually produced the music featured in this video ?

@Kata_Rin 4 жыл бұрын

Estephanya Perez now that’s what we call TALENT!

@lune5146 4 жыл бұрын

Ikr it's so amazing Damn is this on Spotify or SoundCloud?👀

@djaruu 4 жыл бұрын

yall acting as if she did sum special

@pinoykusin5223 4 жыл бұрын

@@djaruu she is special.

@moonbeams1095 4 жыл бұрын

Mystic Dazzel facts I want to listen to it so bad

@peeeanut23 4 жыл бұрын

her normal talking voice is already ASMR 😭 this is ASMR+ 🤣

@user-ip3ff5ne1i 4 жыл бұрын

ASMR PRemium

@valentinarodriguez3640 4 жыл бұрын

Yup

@stacythaaoo 4 жыл бұрын

LMAO YES

@the.maggie.rivera 4 жыл бұрын

Who needs Disney+ when you have ASMR+ for free!

@cookies-mh9th 4 жыл бұрын

Your comment 🤣🤣🤣🤣🔥🔥🔥🔥

@marlamolina8292 4 жыл бұрын

Can we talk about how this girl has not aged in over 10 years?? She’s stunning!!

@daddyvr6858 4 жыл бұрын

Marla Molina Asian don’t Raisin 💁🏻‍♀️

@mayagold10 4 жыл бұрын

Not aged but definitely not looking the same. Check her old vids.

@cyberheartattack654 4 жыл бұрын

Marla Molina yo i thought she was in her 20s for the past few years i-

@lune5146 4 жыл бұрын

@@cyberheartattack654 how old she she rn (forgive me I'm new I lived under a rock lol)

@cyberheartattack654 4 жыл бұрын

Mystic Dazzel she’s 31 i believe

@Victoria-yo6pm 4 жыл бұрын

Michelle has the perfect voice for asmr and no one can convince me otherwise

@luzrivera5663 4 жыл бұрын

Victoria :/ I’ve always thought so too her old school makeup tutorials always put me to sleep

@smarty23 2 жыл бұрын

@@luzrivera5663 I used to watch Michelle's tutorials to fall asleep when I was younger and the ASMR didn't even exist yet

@LibbyAudrey 4 жыл бұрын

This is the first ASMR video that I didn’t click away from. It’s also a unique way to showcase the products.

@nicoledice6288 4 жыл бұрын

Libby Audrey I agree! Usually asmr gives me the creeps but I really loved this

@jessiejuls6742 4 жыл бұрын

Michelle's marketing strategy is on another level Bye Kylie

@mangopeachy394 4 жыл бұрын

Jessie Juls Kylie who?

@user-xs1pp9oi5z 3 жыл бұрын

@@mangopeachy394 nvm

@pixi111 4 жыл бұрын

i would actually watch ads if they all were like this

@sahraskellington1065 4 жыл бұрын

❤️ you wouldn’t wake up by a loud obnoxious ad that plays before the start of another asmr video 😍

@KD-hw6uw 4 жыл бұрын

I Adore that on her website the pores of the models aren’t airbrushed out. Thank you Michelle for being real with us

@mystic9700 3 жыл бұрын

Honestly the models look absolutely stunning 💞

@shreya446 4 жыл бұрын

ugh no one does it better than michelle 🖤

@UsagiMimiChu 4 жыл бұрын

I can't believe Michelle invented ASMR.

@solarlola5953 4 жыл бұрын

Lol please just google who invented ASMR

@s4ify 4 жыл бұрын

solarlola 9 she created it back in 2009

@BroMandi16 4 жыл бұрын

Michelle: FORMULATED WITH HYALURONIC ACID AND VITAMIN E ... Formulated... with hyaluronic acid... and vitamin e... and vitamin e... and vitamin eee... Me: 😅😅😅

@silverhours 4 жыл бұрын

NGL I WAS LAUGHING THE ENTIRE TIME BUT THAT PART KILLED ME

@eni8374 4 жыл бұрын

If my chem teacher would teach like this id actually learn lmao

@ahsanamohsin2468 4 жыл бұрын

How did this 3 minute video made me sleepy when 3 hour videos didn’t

@nicoledice6288 4 жыл бұрын

Ahsana Hana it’s perfect for meditation 😂

@Peachblossom20 3 жыл бұрын

michelle just has that voice to help us relax and feel serene X3

@hildelizza 4 жыл бұрын

When I saw this I thought "FINALLY MICHELLE DID ASMR" she invented it without knowing... I used to watch her videos to fall asleep everynight.. Anime eyes... Tim burton tutorial... Even the one where she show us how to make pores strips! Do's and donts for perfume too!

@akeizab 4 жыл бұрын

Hildeliza Martínez SAME!!!!

@CadoAstrum 4 жыл бұрын

I didn’t know what ASMR is, but I too listened to her relaxing, soothing voice. Honestly, I still do sometimes.

@tiat3137 4 жыл бұрын

If I remember correctly she HAS make an intentional ASMR video before but it wasn't mainstream yet and all the ignorant trolls came out in the comments, so it got deleted.

@knadiiaz 4 жыл бұрын

@@tiat3137 i know, i remember ... a pineaple?!!!

@farahbill 4 жыл бұрын

OMG SAME😭😭😭❤️❤️❤️

@cissi021 4 жыл бұрын

I don't know if I'm the first to say this but PLEASE MAKE AN ASMR CHANNEL. The world needs your calming voice 🥰

@breathin1512 4 жыл бұрын

This honestly feels like one of those boujee ass commercials and I am living for this.

@madasusual498 4 жыл бұрын

*chants* Magic Hour...magic hour...mag- *pulls out credit card*

@rachelpace8636 4 жыл бұрын

Me: ASMR is so cheesy and it’s such baloney. Also me: anyone have chills? I got a chill. You really oughta try it with earphones.

@tvishaprasad5418 4 жыл бұрын

Rachel Morgan 1st time that I ever got chills.. 🤭

@lune5146 4 жыл бұрын

Ooh u mean the Tingles then yup :D

@wellhi5815 4 жыл бұрын

i dont jve one :(

@edhelespyn 4 жыл бұрын

AND she does not filter or blur her skin. Love it!

@seiichiosabe4571 4 жыл бұрын

Cuz she has perfect skin

@solarlola5953 4 жыл бұрын

....and who told you that🤨

@juzahyodo 4 жыл бұрын

solarlola 9 if you compare the pictures on her site/videos with other promotional images/videos for other makeup brands/influencers etc, you can see that (at least in comparison) she doesn’t air brush her skin (the skin of her models), you can see the pores, bumps, etc. she uses soft lights with pink/color undertones that complement her skin and the makeup but she doesn’t air brush the videos/images.

@kevser2888 4 жыл бұрын

this made me so sleepy all i wanna do is lie under a night sky right now listening to this forever

@Sally-jj9iw 4 жыл бұрын

That thumbnail was giving me Sailormoon vibes, you know her magical brooch and her fanciful transformation? Moon make up power!!!

@nicoledice6288 4 жыл бұрын

Sweet Cat I feel like Michelle takes allot of inspiration from sailor moon and I love it

@Sally-jj9iw 4 жыл бұрын

@@nicoledice6288 Yes she does and I love it as well. Its amazing how she combines her love for anime with makeup 😍 Every product she releases has her stamp on it.

@ellekriz3034 4 жыл бұрын

I honestly need more ASMR from Michelle. This is bomb.

@ginakong3697 4 жыл бұрын

wow such a gorgeous palette, well done michelle !!!

@hannah7351 4 жыл бұрын

michelle, you were the first youtuber i ever liked. it was about 5th or 6th grade and i was obsessed with you and your makeup. every day after school i would go on the website and look at the palettes. i finally got a mini palette and an ipsy subscription and it was my prized possession for years. i have it saved in my closet still. when you stopped making videos i was so sad. i feel like you made me the person i am today

@headintheclouds7905 4 жыл бұрын

I'm crying not only cause this is beautiful, but also cause I'm broke.

@mynameisepv 4 жыл бұрын

Umm what!? How did she know we wanted this? Love everything about this! 🌹

@deniseang 4 жыл бұрын

Asmr + Marketing = I HAVE TO FREAKIN GET THIS EYESHADOW!

@CL-hj2hs 4 жыл бұрын

Years ago, before asmr was even a thing on KZfaq Michelle posted a Twilight makeup look video that I always played when had trouble sleeping! The music and her voice = MAGIC 😍

@kyleandreiclarabal2368 4 жыл бұрын

The way she mentioned the eyeshadow names with that whispery voice, I was lulled.

@cezsha7681 4 жыл бұрын

Her skin is soooo flawless!

@jackjack8581 4 жыл бұрын

omg I got hooked on her videos because of her voice in the barbie make up tutorial YEARSSSS and years ago. This is literally a dream come true

@makeupkat4745 4 жыл бұрын

It's like I'm hypnotized😂 I can't not keep watching

@clairedee6324 4 жыл бұрын

Michelle Phan is the only ASMR I can listen to. Usually they drive me up the wall.

@quangz1999 4 жыл бұрын

I'm literally addicted to this song

@Prescilla24 4 жыл бұрын

I actually got tingles. Well done! This collection is on my Xmas wishlist!

@Amethystchain 4 жыл бұрын

Man I watched Michelle because she was relaxing before ASMR was even a thing. We've finally come full circle.

@chxrrio 4 жыл бұрын

Been waiting for this video!!! I’m sooo in love!

@shreya446 4 жыл бұрын

killing it with asmr 🖤

@simplykay2022 4 жыл бұрын

Michelle, pleaseeeeeeeee make an ASMR channel! Ever since I started watching you when you first started, your voice has ALWAYS relaxed me and i'm sure MANY others. That and your amazing music choices mixed together for your videos was always perfect!

@nataliegoh3637 4 жыл бұрын

Michelle u r a fking queen and GENIUS for combing what people love about u (we’ve been saying you r the OG asmr without even trying) and ur marketing 😩😩😩✌️✌️✌️ I Stan

@KristinaStarlight98 4 жыл бұрын

I’m In Love With Your Makeup Line Michelle I’m So Happy To See What it’s Become 💓

@leslieochoa88 4 жыл бұрын

Everything she does is so elegant and classy ugh I just love her

@Hydrox_yy 4 жыл бұрын

Idk why but this is my 5th time watching this video. I just find her voice is so soothing than any other ASMR videos

@svt9924 4 жыл бұрын

this is the first ever ASMR video i’ve ever gotten chills from

@Irenemomtoyou 4 жыл бұрын

Eye palette’s design is so modern and beautiful ✨✨ softy pastel mood 🧡🧡🧡🧡 😍 너무 이뻐요!!

@peachcakesanimations 4 жыл бұрын

Lol I love how she did ASMR for her makeup line commercial

@saintperthnorthcloud3850 4 жыл бұрын

This is the most natural make up set ever. I'll definitely buy them all

@Palmtree117 4 жыл бұрын

i normally cant stand asmr but the aesthetic value of this video is instantly iconic

@jennyneedsmeds 4 жыл бұрын

i love you michelle you're the only one who can do asmr that makes me not fully cringe these products look amazing i'm super into the blush

@JustAnotherRoger 4 жыл бұрын

Beautifully perfected!!!

@miea34 4 жыл бұрын

she has such a pretty eye colour, i have a friend who has eyes like that and they are so beautiful

@Arthur-bi7kr 4 жыл бұрын

Her voice is as buttery and smooth as those eyeshadow swatches

@MissJessicaMakeup 4 жыл бұрын

If Michelle did asmr videos the world would be more at peace . Her voice is tranquilizing .

@nicolehernandezmorales4006 4 жыл бұрын

I love how this makeup line is designed to enhance your natural beauty and how everyday it is, I can easily fit all these products in a tiny makeup bag and bring them everywhere!

@RainwriterMusic 3 жыл бұрын

This entire video is art. I go back to it just to watch it and listen to her whisper to me. I mean, what a way to make an "ad" not seem like one at all and like something you should go back to, every time, as opposed to skipping.

@MMano-un9ml 4 жыл бұрын

I should listening to this when i go to sleep... my brain and body will love it

@jessicastevens1629 4 жыл бұрын

The production value thooooooooooo

@Yorufan7 4 жыл бұрын

Radiant and sunset whispers were so good!!

@ritaangel7735 4 жыл бұрын

i need an hour long version of this to go to sleep 😴 so relaxing!!! also i’m sold on the makeup, definitely will be grabbing some!!

@PeachieeParadoxx 4 жыл бұрын

oh my gosh the palette is MEEE! I love the amount of effort you always put into showing your products 🥺 thank you for being such an amazing role model in all that you do.

@lulululucy91 4 жыл бұрын

This sounds like elegant ASMR. Love it. And now i want the make up, it looks so pretty!

@Dana-rn8se 4 жыл бұрын

I love this. I want to buy everything! Her voice was always perfect for this.

@nuitarik 4 жыл бұрын

So few people are left make this style of ASMR anymore ! It’s so amazingly high production

@bloodykiss0628 4 жыл бұрын

Wish this was longer! And your voice is great for asmr. This is high class. And I'm sold haha

@rhijennie4884 4 жыл бұрын

Okay I never get chills but this video changed all that

@yuitachibana6145 4 жыл бұрын

I’m hypnotized I think I need all of this

@ellawiens506 4 жыл бұрын

Michelle : *starts talking Me : "ohhhh la laaa, yass queen"

@gabbym.1183 4 жыл бұрын

I have been waiting for this asmr!!

@fza161 4 жыл бұрын

Her skin though.. Oh my god. Perfect! And yes, the voice is so calming. I am hypnotized! 😲

@lizdbui 4 жыл бұрын

Michelle!!! I always knew your voice was ASMR worthy!! I love this and so excited for the new products. Your journey has been amazing and I am such a fan! I absolutely love asmr as well, so happy for this fusion.

@mediokritet 3 жыл бұрын

It's deeply fascinating to me how Michelle personally put insane amount of work into this- from the product, music, asmr voiceover, modeling and probably everything else in between. Yet it seems so relaxing, smooth and almost effortless... OG 💕

@dear_stephy5313 4 жыл бұрын

there’s no like michelle and no one who does it like her. keep on the hard work, we’re rooting for you ❤️

@ericomexicano7539 4 жыл бұрын

I really loved the way that the Radiant eyeshadow shines :)

@bupbeinc 4 жыл бұрын

just looking at you is sooo asmr (i had to watcb this with no sounds cuz my baby is sleeping

@rachelh1445 4 жыл бұрын

Ok this is amazing. Love you so much!

@nadineelsigai1116 4 жыл бұрын

This is so on brand for Michelle, girl you did that. This lightning is gorgeous 🙏🏽!

@MsBurnitup 4 жыл бұрын

I literally watch this every night. It helps me relax and sleep instantly. Who would have thought.

@AlejandraZGK 4 жыл бұрын

I have been waiting for this ASMR all my life

@cineterapia_ 4 жыл бұрын

This pallete looks absolutely amazing! 😍

@honeybnoir824 4 жыл бұрын

I live how calming and satisfying this video is ☺ The colors are gorgeous too 💕✨

@aishashaikh465 4 жыл бұрын

Queen of asmr

@haetbitaraero4530 4 жыл бұрын

can we talk about how beautiful the names of the products are? seriously, they are so perfect

@DearReiney 4 жыл бұрын

I loved this so much and I wish it was 30 minutes long!! Hahaha. Also these products look amazing 💜💜💜

@usagimoon.x.o6256 4 жыл бұрын

Her voice+asmr= perfection

@alabasterkros 4 жыл бұрын

That's the most creative sales pitch ever! Super beautiful products. *hears lips pop* 😚

@ariyaddna 4 жыл бұрын

Heeelp! I cannot stop watching this. I couldn't believe I find the personification of addictive. Geezz! She inspires a peaceful aura. 😄 Congratulations, Michelle!

@sierraaguilar3718 4 жыл бұрын

I want to buy the lip cushion but it’s so expensive but I’ll ask for Christmas because I love Michelle

@CarolCao 4 жыл бұрын

I want it all! Em Cosmetics needs to be talked about more! It’s so rare to see natural makeup.

@karenmartinez4716 4 жыл бұрын

Can you make this an hour long video please 🙊💖

@luzrivera5663 4 жыл бұрын

We bow to you Queen of creativity 🙌😭

@kookieness1367 4 жыл бұрын

I felt relaxed and brainwashed. Now, I don't I could live without this collection😢

@drawwithyuri9549 4 жыл бұрын

More asmr please queen! I love the look of all the products too! 😍😍💜

@YenNieNg97 4 жыл бұрын

The new eyeshadow is cuteeeeeee

@meisyapuspita 4 жыл бұрын

michelle; queen of aesthetic & ASMR✨

@vampr3751 4 жыл бұрын

This made me feel so relaxed like wow.

@lizzbelle3003 4 жыл бұрын

Michelle Phan coming back to save the beauty community with her Serum Blush like the second coming of Christ. Takes the AMSR community in the same process. Queen.