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Shashi Shekhar is a technocrat, and a leader in the media and technology space as well as a regular columnist and has authored ‘Collective Spirit, Concrete Action’, a book based on Mann Ki Baat - Prime Minister Narendra Modi’s flagship communication program for connecting with people of the country. Shekhar is also a member of Team Modi and worked in the 2014 campaign for the general elections. Shekhar has also been CEO of national broadcaster Prasar Bharati and is credited with having brought change in the working style of the national broadcaster. In this edition of Podcast with Smita Prakash, Shekhar talks about how Narendra Modi has rewritten the rules of communication with the use of technology and ‘Mann Ki Baat’. He also spoke about the hostility by the media towards Modi before he became Prime Minister of the country. Shekhar also spoke about the reasons behind technocrats joining Modi’s campaign, PM’s connection with the Indian diaspora, and his first meeting with Prime Minister Narendra Modi. He also shares his experience of working along with Rajesh Jain on ‘Niti Digital’ and creation of a volunteering platform ‘India272.com’ in 2013 and much more. In this video, In this video Shashi Shekhar talks about how media turned hostile towards the then Gujarat CM Narendra Modi post Godhra riots. He also talks about terror attack on Akshardham temple and how Modi ensured peace in state in the aftermath o the incident. He also talks about false narratives which were churned out by a few traditional media houses against Modi and how they got exposed by Radia tapes. In this video, Shashi Shekhar explains how Manmohan Singh's communication ability & 2G scam paved way for Modi's rise. He also draws a comparison between the communication skills of PM Modi with other Prime Ministers.
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Watch the full episode here: • EP-72 | Story of PM Mo...
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