Marginal revenue is the income gained by selling one additional unit, while marginal cost is the expense incurred for selling that one unit. Each measure the incremental change in dollars between varying levels of sales to determine at what level a company is most efficiently producing and selling goods
Marginal revenue is important because it is a crucial indicator regarding the most idea level of activity a company should undertake. It is mathematically most ideal for a company to produce goods until marginal revenue is equal to marginal expenses; selling goods beyond this level usually means more expenses are incurred than revenue received for each good.
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