Market Research: Where and How to Start

Рет қаралды 34,826

7 жыл бұрын

FREE WEBINAR: “Find Your Dream Homestead Property” → freedomfarmers.com/op/land-as...
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Embarking on a new venture? Join me as we dive into the crucial world of market research and learn where to begin. I'll guide you through the essential steps of conducting effective market research. From identifying your target audience to analyzing competition and trends, you'll gain insights that can shape your business strategy.
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About Curtis Stone:
Curtis is one of the world’s most highly sought-after small farming educators. His book, The Urban Farmer, offers a new way to think about farming𑁋 one where quality of life and profitability coexist. Today, Curtis spends most of his time building his 40-acre off-grid homestead in British Columbia. He leverages his relationships with other experts to bring diverse content into the homes of gardeners and aspiring small farmers from around the world. Learn more at FromTheField.TV.
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▶️ Buy One Of My T-Shirts. You know you want one → curtis.freedomfarmers.com
▶️ Check out the new From The Field KZfaq channel → bit.ly/3p8s1c4
▶️ All my livestreams are also up on Rumble: rumble.com/c/OFFGRIDWITHCURTI...
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Music and Footage commonly used on this channel:
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Biocratic - birocratic.com
The Muse Maker - / themusemaker
David Cutter Music - davidcuttermusic.co.uk
artlist.io/Curtis-38762
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Video Footage - licensed via Envato.com
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Пікірлер: 59

@ABAdventureChannel 7 жыл бұрын

This is my #1 biggest challenge - thanks for addressing this Curtis!

@angelaodom2521 7 жыл бұрын

Thank you so much! This was actually exactly what I needed hear. As soon as you posted this the other night I immediately started researching my market and found a few potentials. Once again thank you for your help Curtis!

@normaleverydaywhiteguy 7 жыл бұрын

Just received your book, can't put it down, really great information. For those who have more specific questions I recommend just buying his book, it covers alot

@trlcjm2723 7 жыл бұрын

Like your videos. Some folks learn by books, some by verbiage, some by hands on...but by video via U-Tube it works because we can travel to folks like you. Thank You Curtis P.S, I've started my yard as per your videos in the front prepping through the winter and am looking at equipment to order to help the process; gauging what I have to order now vs back orders and I have NO idea on seeds here in Kansas so that is my next project. I have chickens in the back yard so am working on confining to utilize the back more efficiently. My neighbors drive by and back up and drive by again...lol...cause my entire front yard is covered in Silage Tarp for now with a few raised beds to start.

@willbumgarner9936 7 жыл бұрын

Great video and a relevant topic associated with small farming.

@grabmike 7 жыл бұрын

I Love your videos, I am working on Micro Green's my self, thank-you. Here in So Oregon I quit CSA's as a customers, because it was like I got the seconds from the farm's which needed the best crop for the farmer's markets.

@jfc4039 7 жыл бұрын

Awesome timing Curtis, I am at the point in my business plan where I can no longer wait to do my in deep market research! Thanks

@jackhodge14 7 жыл бұрын

Hey Curtis, been watching your videos and read your book over the past year, looking at your course in August. Coming from London. Thanks for letting us guys pick your brain. This video helped...donation coming soon

@lilianazalokar7886 6 жыл бұрын

I love your videos and I bought your book. We hope to be able to start up late this year. Happy new year to you and your family. Torben Gram Denmark

@barberfg33 7 жыл бұрын

Awesome info thanks love the ideas.

@asdfjkl50499 7 жыл бұрын

Another highly practical round of information. My kitchen table is covered with notes from your videos, sticky notes, seed catalogs and books. Between JM's book and yours, I feel like I have a plan and a direction to go. Sooo much math but it is a good thing. Seriously people, rather than wishing you could afford to travel to Canada, review the videos and purchase the book. Thank you Curtis for helping us help ourselves.

@Alien2799 Жыл бұрын

What are JM's books?

@mascatrails661 7 жыл бұрын

Thanks for making so many awesome videos.

@somashekharas 3 жыл бұрын

Man it is was good video. Even i have farm in named as hydroplants, struggling to get out and sell to customers, it’s really hard to find the things like microgreens and lettuce on our local market but i have seen a huge rise for salads

@brickovenfarmandfare8653 7 жыл бұрын

Curtis, we bought this 11.5 acre farm, and our intention is to develop a vineyard and winery. But to fund our build, after watching your videos, we've decided to farm micro greens and other veggies starting "as soon as your book arrives" what affects do you know if any, on our soil, that growing vegetables for two years before planting grape vines might have. Realizing that your back ground I believe is being an arborist.. thanks for any advice you might have.

@schregen 6 жыл бұрын

Bob Wallace that's a lot of land. I hope everything went alright for you 🍓🍓🍓

@hoofarted5809 7 жыл бұрын

Good onya Curtis. Thumbs up, mate !!

@marciomoraes6462 7 жыл бұрын

Thanks for shearing

@IndianLondoner 7 жыл бұрын

Thanks for this.

@XroorX 7 жыл бұрын

got rid of cable, canceled netflix, sold my 55" tv, since i started watching your videos one month ago! your videos=winning the rat race lottery by becoming self sufficient ! thank you for creating these videos

@abideenturky 7 жыл бұрын

Roor Organek : Get rid of you pitbull too, Get fuel-efficient vehicle and share you Ride

@jeffdotson7312 7 жыл бұрын

Great info! Missed you yesterday. Question: Is the soil PH in your area pretty neutral? Do you ever have to add Lime or anything to adjust the acidity? Here in South Carolina our soil is acidic and we have to take soil samples and test every Fall and use Calcium Carbonate Ag Lime to raise PH.

@oscarparedes5308 7 жыл бұрын

You got to buy the book, his book is a gem of information. You got to grow something first.

@midnightjade8253 7 жыл бұрын

I know you deal with grocery stores. How did you get into that market? I already deal with restaurants in different parts of my area. But I really want to get into the grocery store market stream. Thanks for all your advice.

@mr_creativity7789 7 жыл бұрын

There should be an app or website made up so that growers could advertise their product(s) to potential buyers. Buyers could advertise products they require also. People could advertise merchandise on these platforms as well 😉

@rakkasan843 7 жыл бұрын

How much do you come off your retail price for high volume customers like restraunts?

@AliBaba-mb1pu 7 жыл бұрын

Based on how much they usually pay + your 'special sauce' (local/organic/aquaponic for e.g.) If you're going to try and undercut the big box wholesalers you will be squashed like an ant. Your stuff should be higher quality than the crap they sell. But you will have a little wiggle room because there is no middle man.

@MILEHIGHTREETOPZ 7 жыл бұрын

is there any room for new growers in the MARKET? how does one not get overshadowed by a big farm?

@cakopinolo 7 жыл бұрын

Hello...what u think about in the way to make market try to give to the people what the other farmers dont have???i mean after see what most farmers have in a market,u think its good idea to grow diferent kind of products,or its too risky??

@offgridcurtisstone 7 жыл бұрын

Yes. Find a niche and always try to do things that others aren't, as long as there's a demand for them.

@AliBaba-mb1pu 7 жыл бұрын

Hey Curtis, have you considered doing 10/15 min 1-1calls on Skype through fiverr? I've seen some other youtubers are getting into this now. I'd be your first customer for a 10min chat to clear up some Q's I have.

@chewy2420 7 жыл бұрын

Sorry new to the channel but what is a csa?

@ZrubekFamily 7 жыл бұрын

Hey Curtis, Great Video, Thanks for the information. Could you do a video on why you use soil mix for your micro greens instead of using one of the hydroponic soil less methods? Thanks

@AliBaba-mb1pu 7 жыл бұрын

Hydro is bad for the environment. Aquaponics is the way to go!

@offgridcurtisstone 7 жыл бұрын

It's an endless conversation to talk about why I don't do something because there are endless ways to do the same thing. Try not to get hung up on why I do something or why I don't. Ask yourself that question and try to focus on why you do something and why it's important to you.

@joeshmoo1667 7 жыл бұрын

Ali Baba I'm pretty convinced that it is best to keep aquaculture and hydroponics separate. All of the commercial aquaponics systems I have seen use filtration systems to remove the solid wastes. Some compost the solids and use them in the field. Others have a secondary system which composts the solids and then uses it as a nutrient solution for the plants. This I think is the recognition that the system is not a symbiosis. I think the same logic applies to amending water for different crops as does to amending soil to different crops. Providing optimal conditions will produce the most hardy and productive crop, and tying two crops having different optimal conditions I think will tie a farmer's hand in attempting to do so.

@AliBaba-mb1pu 7 жыл бұрын

Farmers have to do that all the time. Just because the aquaponic farmers you've seen weren't bright enough to add snails to their tank or worms in the growbed doesn't mean the industry is not better in every way to hydroponics. Optimisation isn't worth shit when the stuff ur using to grow the food is poison to the environment.

@AliBaba-mb1pu 7 жыл бұрын

Curtis, I would love to see you do a video on your opinions about aquaponics and how it fits into the urban farming revolution.

@thefaeryman 7 жыл бұрын

I have a customer, grocery that has their own csa type of orders to their customers. I started selling them small amounts of microgreens. they wished me to do a bulk of about 40 pounds a week for them. that would mean 80 pounds in motion. since at this moment I grow in my house, the entire house would be racks of greens, so I turned it down. I think you also have to know your limitations too. what going to a restaurant, paying for a meal and giving them a sample of the greens for them to try?

@AliBaba-mb1pu 7 жыл бұрын

Why give them money b4 they've given you any... Just find the chef or buyer.

@bwakel310 7 жыл бұрын

All this is in your book. Push your book more.

@tpsu129 7 жыл бұрын

These videos help sell the book and it provides additional income.

@christopherstaples6758 7 жыл бұрын

yeh if you are in the USA you can buy it , been asking for ages for a way to get it here in AU ...

@mmpoggs2033 7 жыл бұрын

If I had not seen these video's I would not have bought the book.

@waltlars3687 7 жыл бұрын

don't be afraid to ask the rest rant guy/gal Your talking " is there something you can't get here ( insert name of Your area ) " because restaurant people move around as they move up the ladder if they say something like " I used to get radish micro greens from a guy at My last location but can't get them here " your answer should be something like I will see what I can do and get back to you Listen to what they want if your willing to grow something special for them they are buy other things from You

@justinnegri9926 7 жыл бұрын

It seems you are somewhat tied down. Not to say you are not doing successful, but having a farm seems like when it gets to a point such as where you are, you are not able to take a vacation. Are you able to vacation or, are you tied down to the farm year round? Do you ever plan on getting to the point in which you no longer have to be present on the farm because you have employees doing all of the tasks that you currently perform?

@s0cks1985 7 жыл бұрын

Curtis; What about cafes? Have you only dealt with restaurants?

@offgridcurtisstone 7 жыл бұрын

+Gary Weddle yes. They're volumes are generally pretty low.

@s0cks1985 7 жыл бұрын

Thanks Curtis, I guess I will need to investigate. We don't have a lot of restaurants in my town, or surrounding towns, but we've got a lot of cafes. Some are very popular (and tend to be the health conscious types). Anyway, I will probably be signing up to your online course soon.

@adrianorosso5314 7 жыл бұрын

Here in Italy consumers and restaurants still love the human presence and touch. So, I always plant some extra veggies to use for promotion. I'll go into a restaurant, when they are not busy, quickly present myself and the farm, leave some vegetables or berries as a gift to try out. Next week I'l be back to ask for an evaluation and comparison with other organic farms (if any) and see if I can supply them with regularity. Out of 10 I will have 2 regulars. My production is always aligned with customers' needs. Blessings to all the new farmers. Thank you Curtis for your inspiration. Adriano, www.cascinarosso.com

@schregen 6 жыл бұрын

Adriano Rosso sounds cool!

@chrishillegonds366 7 жыл бұрын

what license do you need to sell? I'm in Us

@bwakel310 7 жыл бұрын

Chris Hillegonds This will be different from city to city and state to state.

@tour326 7 жыл бұрын

Chris Hillegonds my city you just need a buisnesses license

@abideenturky 7 жыл бұрын

Local sourced products are , much healthier crops , than mass-farming, Local sourced, should be more pricy, Restaurants should specify, local ingredients, This will be reflected on menu price Customers can have choice, Local farmers have constraint budgets, don't get subsidy from Monsanto!

@EpicDrake 7 жыл бұрын

Anyone interested in how he transport his product to the buyer? Not packaging... But transporting product to the buyer... I am kind of interested... Like for him to see.

@offgridcurtisstone 7 жыл бұрын

+GDogGaming with our van.