This Get Started video is for new Marketing Cloud users who want a high-level overview of email personalization. Learn the importance of email personalization, best practices, and the significance of data quality.
Topics include:
- Understand your subscriber data
- Tailor content by audience
- Build templates and content blocks
- Start Small, test, measure, expand
Check out other videos and training on how to use specific email personalization tools in Marketing Cloud Engagement.
For additional resources and information mentioned in this video, or to sign up for an individual follow-up session (available to Premier and Signature Success Plan customers), click here: cs.salesforce.com/portraits/a...
0:00 Intro and Overview
0:13 What is Email Personalization?
0:40 Understand Your Subscriber Data
1:33 Tailor Content by Audience
2:00 Build Templates and Content Blocks
2:38 Start Small, Test, Measure, and Expand
3:16 Recap and Next Steps
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Get Started: Engagement: Email Personalization Overview
Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer.
Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer.