Marketing Cloud | How to Use Einstein AI within Journey Builder.
In this video, I will explain the different artificial intelligence features available within JourneyBuilder, focusing on Einstein's Send Time Optimization and Frequency Split. I will demonstrate how to use these features to optimize email communication based on subscriber behavior and preferences. Additionally, I will introduce Scoring Split, which allows you to tailor your communication based on buyer personas. By the end of this video, you will have a clear understanding of how to leverage Einstein within Journey Builder to enhance your marketing strategies.
If you would like to learn about Einstein AI within Marketing Cloud join us on the 24th of Nov for the event: Deep Dive into AI in Marketing Cloud (Link below).
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