In this Get Started video, learn five steps to prepare for implementation of Marketing Cloud Personalization.
Prepare for real-time personalization and interaction management as you explore these topics and steps:
1. Change Management
2. Implementation Team
3. Identify Stakeholders
4. Outline Strategy
5. Share Resources
For additional resources and information mentioned in this video, or to sign up for an individual follow-up session (available to Premier and Signature Success Plan customers), click here: cs.salesforce.com/portraits/a...
0:00 Intro and Overview
0:37 Step 1 - Change Management
1:15 Step 2 - Implementation Team
1:40 Step 3 - Identify Stakeholders
2:41 Step 4 - Outline Strategy
3:05 Step 5 - Share Resources
4:18 Recap and Outro
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Get Started: Personalization: Prepare for Implementation
Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer.