Im looking forward to your next video describing the history of the lemonade stand your neighborhood is running...

I remember there was a sports memorabilia store in that mall when I was kid

Who remembers the jail house arcade?

This is very good update on the status of the Marshfield Mall. Used to visit the mall as a kid when I was living in northern Wisconsin when it was Northway Mall. Wausau, WI. demolished its downtown mall the Wausau Center Mall 2 years ago. That was also a nice mall too.

I never knew of this mall until now, I went to the Wausau, Stevens Point malls, and both Wisconsin Rapids malls many times as my relative live there.

When you were there it was being remodeled. It is now fully opened with new stores and more stores opening up there soon. Its also called Marshfield Towne Center.

Northway Mall (Marshfield Mall) grand opening store debut, November 14-18 1979. There were 36 stores open 9-9 and 12-5 on Sundays. The stores included: 1. B. Dalton Bookseller 2. Barefoot Sports 3. Carousel Snack Bar 4. Fence Post 5. Iron Rail (Levi’s) 6. JCPenney 7. Jailhouse Arcade 8. Jiminy Shops 9. Jo-Ann Fabrics 10. Kiddie Kastle 11. Kinney Shoes 12. K Mart 13. Krause’s Restaurant 14. McCain’s 15. Mid-Wisconsin Hobby Center 16. Morrey A 17. Mother’s Ice Cream 18. Musicland 19. Northway Card and Gift 20. Pants & Pants 21. Prange’s (would later become Younkers) 22. RadioShack 23. Rainbow Tree 24. Regis Beauty Salon 25. Shirt Shack 26. Sterling Optical 27. Stevenson’s 28. The Answer (Costume Jewelry) 29. The Barbers 30. The Golden Hanger / Together 31. The Uniform Cottage 32. Thom McAn 33. Tri-County State Bank 34. Wickersham Jewelry 35. Wiggles ‘N’ Wags Pet Shop 36. Ye Olde Pasty Shoppe

The food court was never more than those three stores. Radio shack used to be down by furniture and appliance mart, and the shop with the red signage display used to be a sam goody. After all the national brand shops left in the late 00s, A bunch of local ran business took over. I remember there being a candle store with an adult party favor/smoke shop in the back down by Jc Penney a sports collectable store, and a rc car/trading card store that would do lots of Friday night magic.

My memory: When our eldest daughter was about 9 years old they held a spelling bee in the Northway Mall. By eligibility, she was probably the youngest contestant (I think they covered 3 grades). She kept making it to the next round and finally the pressure got to ME and I took my son, 2 years her junior, for a walk. SHE WON! She always had the biggest beaming smile in the world! Another memory: My son wanted a futon and K-Mart had them on sale (with mattress). They had one on display at the entrance (now the entrance to Furniture and Appliance Mart. Price was $179, I believe. Took a ticket, went to the service counter. They scanned the ticket and said it would be $119. Shocked, I said, "No, the price in the add and on the display is $179." They called the manager. He scanned the ticket and said the price that came up was $119 so that is what they would have to sell it to me for. In case you are wondering why K-Mart went out of business.

I was inside the Kingdom Storage that used to be a JC Penny, it was cool to see the remnants of the store.

we used to say that the Marshfield mall is where business go to die.

Fun video. That mallwalk clip is a great find! It's a reminder of the value in filming malls today that haven't been recorded yet. Regency Mall in Racine doesn't look too bad at the moment, at least relative to how dead it already was a decade ago. They added carpeting and covered up the empty storefronts with historical photos of Racine.

Just was at Fox River mall, in Appleton WI. Anchors doing well as well as long standing stores I remember as a kid. Must be an exception rather than a rule

Cool video as always !

Brilliant video! Yeah, the Marshfield Mall was always kinda second rate compared to the Rapids Mall or Centerpoint back in it's heyday, or the Wausau Center- though I suppose Marshfield is technically doing better as it's still standing. The others can't claim the same. The original "food court" was mostly walled off and empty. World Buffet had a door facing it, and then the vending machines had the rest. Mighty depressing for a "food court." I only wish I had taken more photos or video when I was there last. Well, that and I would love to know what happened to that 70's clock!

The reason this mall died is because they changed them astronomical amounts of rent and had extreme expectations

I must be one of the few people who likes shopping in malls. Omaha has some real good ones, as does La Crosse, WI.

Looks like the University Mall in Tampa. As soon as you got to the next mall in Brandon, you will see that it is booming. One problem. The crime followed the crowd.

what’s the music that starts at 6:42 ?

May Amazon be the next to go.

What a waste of space