1. "What does your hero want?" -> "What does your customer want?" - conserve money, make money, save time, increase status, connect with others 2. "Who or what is keeping the hero from getting what they want?" -> Position the item/service as weapons they can use to defeat their enemy. 3. What's at stake? -> What's the cost of doing nothing? Fear + Hope. Promise a positive transformation.
@BrunoTrevino5 жыл бұрын
why does this video have so few views? it's priceless info... To position this video better change the current to a high resolution thumbnail, heart any comment and pin any comment.
@nicomule50943 жыл бұрын
I actually only found out about this from watching another summary of this book with a better thumbnail and in the comments of that video it said to check out this one lol
@Martincyborg2 жыл бұрын
This
@supadupafupa10 ай бұрын
That’s exactly how I got here too
@mrdennisquach5 жыл бұрын
Your content is so valuable. Thank you for doing what you do. - Relatable analogies and effective illustrations at its best!
@teamwpventure5 жыл бұрын
This book was probably the best one I read in the last couple years. I read some of Donald Miller's others, but this was the best in my opinion. I highly recommend the audible version of it.
@jumhed9945 жыл бұрын
I've been debating whether to buy this book for a while. Now this video has pushed me to do it.
@alexbk444 жыл бұрын
I’d describe this book as marketing through tactical empathy. Letting the customer know, you know their struggles/wants and have a unique solution catered just for them.
@tatendamuza61825 жыл бұрын
Your videos have helped me so much both in my personal life and as an entrepreneur. By far the best .
@jesselangel49394 жыл бұрын
Great review. Concise as heck. I just started this book. I'm excited to dive in after your review. Your 3 points make a lot of sense.
@lucia.marginean5 жыл бұрын
Thank you so much for simplifying and summarizing this book!!
@daibsonvideos Жыл бұрын
One of my favorite books so far. I highly recommend !
@DevaAlwyn5 жыл бұрын
Another Well produced Productivity.. Thank you so much..
@YonasonGoldson5 жыл бұрын
One of your best videos. I think I can really put this into practice. Thanks!
@erikvigneault014 жыл бұрын
You did an excellent job in wrapping up the core message of the book in a concise and convincing way. Very useful. Thanks!
@VitalBigras Жыл бұрын
Great summary, THANKS !
@parhatbazakov10913 жыл бұрын
Who in the world would dislike such video?
@MotiveVideoBook5 жыл бұрын
This was such an eye opener! Thank you so much!!
@ryancalvert87563 жыл бұрын
Thanks for your videos. I have watched so many I have lost count. Very helpful content!
@smartboytheone3 жыл бұрын
Man, i am in love with your channel! you are a genius.
@EconpLLC5 жыл бұрын
Thank you. I am currently taking Tai Lopez's SMMA and am doing research out of the course to learn more. Good content will for sure be reading this book.
@sisandamrali90805 жыл бұрын
OH MY GOSH, this is soooo important
@journeyofselfdiscovery-war27055 жыл бұрын
This was very helpful in helping me breakdown my storybrand. Thank you!
@myshowsanchez2 жыл бұрын
Well done. Good summery.
@baikaranabyo2 жыл бұрын
Fantastic summary. This is great....Thanks for sharing
@9873Ooo4 жыл бұрын
Yes! Please keep it up.
@ohmynoche Жыл бұрын
Great video.
@ankushthakur57875 жыл бұрын
Great Summary!
@TrentKennelly4 жыл бұрын
Definitely going to check this book out!
@TechwithLaughter2 жыл бұрын
Highly valuable content!
@reshapetech4 жыл бұрын
One of your best - thank you for your work, it has immense value!
@GrayTonic3 жыл бұрын
Excellent summary! Well done and thank you!
@90ramkumar3 жыл бұрын
you sir are doing gods work!
@kathrin42483 жыл бұрын
This is an excellent summary, thank you so much!
@DansTubeTV4 жыл бұрын
Fantastic video! I gained a lot from this, thank you! 🙌
@EllenPullensecurelifebenefits5 жыл бұрын
Thanks bunches!!! You completely resolved a major problem were having.
@stickyscribbles43952 жыл бұрын
Thank you
@albertodianin4 жыл бұрын
Absolutely fantastic👏thank you very very much
@whitneyhardy87594 жыл бұрын
Fantastic summary! Thank you!
@Chandasouk5 жыл бұрын
Always some interesting books
@ala86494 жыл бұрын
This video is Astronomically amazing 🤙🏻
@samuelmudende3125 жыл бұрын
Oh my! This really awesome stuff.
@byroncascante60887 ай бұрын
I loved it
@PazoCoach4 жыл бұрын
So great information!! Thanku so much!!!!
@doguukandegirmenci18275 жыл бұрын
Great video. So valuable. Thank you. Keep it up. 🙌🏼🙌🏼🙌🏼
@premtoshen5 жыл бұрын
Always great!
@barryjohnston94565 жыл бұрын
Love your work!
@Cursix Жыл бұрын
Amazing
@thegymbib4 жыл бұрын
How helpful, thank you so much!
@prateektheseoguy5 жыл бұрын
Great video as always. Keep it up. You are doing a great job!
@stephanieprince78714 жыл бұрын
Great video!
@shaileshupadhyay39205 жыл бұрын
Thanks for new e-book "5 steps to find your work flow "
@gazza52324 жыл бұрын
can you share it with me ?:(
@BobSommers4 жыл бұрын
Well done. Thank you
@alienzooband5 жыл бұрын
Great summary. Thanks. Really opened my eyes and seems a very achievable formula to implement.
@francknama15004 жыл бұрын
Great!!! Thanks!
@imrankhansaami11 ай бұрын
Make the customers hero
@TheJacklwilliams2 жыл бұрын
This is good, and it's relevant, what I struggle with is, convert it into an example. Aka, Blockbuster BLEW IT. They let Netflix, kill them. How does it translate. Aka, give me an example of a brand that set the example of how, to do all three things, so I can real life this. Thanks.
@rafaelfranco76434 жыл бұрын
Great content!
@DeAnda924 жыл бұрын
Could you do a summary on “Marketing made simple” - Don Miller?
@klassfrancisks44432 жыл бұрын
🙏
@DrAashishMathesul1dentalclinic2 жыл бұрын
Donald miller
@powersfromsun46455 жыл бұрын
Is there any book about selling to businesses?
@collinclem47834 жыл бұрын
Businesses are just a collection of individuals. Sure, they might act a little more rational than your average consumer, but at the end of the day, a strong, compelling message and the quality product/service to back it up is all you need
@mohamedsps92549 ай бұрын
👍
@ahmedarid56104 жыл бұрын
2:15 OMG THAT MADE ME LAUGH SO HARD.
@504boi8wd5 жыл бұрын
Great video. Can you do "Disrupt You" By Jay Samit please?
@brattsrbija4 жыл бұрын
Plz how to apply this to fashion?
@indaranilbanerjee18665 жыл бұрын
Want the productivity project book's summary
@alfredovila34695 жыл бұрын
Hi I am not able to download te summary. Great Video
@psychologywithjoydeep2 жыл бұрын
Hero is a he, heroine is a she. Apart from this a brilliant video
@vernetteng2 жыл бұрын
May i ask for the summary PDF? The link isn't working
@Questioneverything88884 жыл бұрын
How do I get the PDF ... tried link no email came through ☹️
@dollarjilt13 жыл бұрын
You failed to even mention the 7 parts of the StoryBrand Framework (SB7), the main part of the book.