Mastering Content Marketing - The Content Marketing Spectrum

Рет қаралды 51,100

8 жыл бұрын

Content marketing, native advertising, and branded content-- all of these content-focused methods have productive uses in the business to a varying degree. But how are they related? How do you know when to use each one? Content Marketing Institute's chief strategy officer, Robert Rose, tries to clarify the noise with his explanation on the Content Marketing Spectrum.
Read about the Content Marketing Spectrum in this article: contentmarketinginstitute.com/2016/03/content-marketing-spectrum/
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Пікірлер: 24

@HappilyMilla 7 жыл бұрын

This was the BEST video on content marketing strategy!!! Thank you so much!!!

@brandoncarter360 5 жыл бұрын

Man this is exactly what I needed!

@saghayamary1235 7 жыл бұрын

thank you for the differentiation between the three components of content marketing, native advertising and branded content. good stuff for me as academician .

@v4vannatta521 5 жыл бұрын

Fantastic presentation, thank you so much for sharing!!

@mobiprodialoge9910 7 жыл бұрын

This was extremely helpful to introduce my University students to content marketing. Thank you. (It would be interesting to link your content marketing model to customer journeys as an assessment tool)

@zakey9662 8 жыл бұрын

Content is King

@SAKlinken 5 жыл бұрын

but not all content is created equal ;)

@AhmedAlNahas1 8 жыл бұрын

This is so valuable, it answered some of my questions as I am working for a content mkt strategy.

@SiddalingNadakatti 5 жыл бұрын

Nicely briefed marketing flow chart Thanks

@CliniEx 8 жыл бұрын

Simply explained all core of content marketing.

@henrythomas7112 Жыл бұрын

Awesome content. Thank you for sharing this wealth of information. It was very interesting and very useful content. I’m definitely pinning it to share!

@lilymurphy8131 3 жыл бұрын

Really useful ! The explanation was great. I had a great learning experience. Thanks for such a really useful resource. Keep sharing such amazing information.

@SaeedAliZ 6 жыл бұрын

Thank you for the great video, can we get the final slide in pdf format?

@rendydwi_ 4 жыл бұрын

Thanks you so much for your content video, thats great!

@christopherricchetti7685 7 жыл бұрын

Gentleman's Wager (not "Agreement). Very helpful video!

@vuyojoyi 3 жыл бұрын

This is very insightful

@prove_it000 5 жыл бұрын

Hey, all. I am looking to start a career in content writing/ marketing. How would you suggest one makes this break? what sort of credentials are essential to crack into this field? Thanks all!