Part three of Matthew Rycraft’s unmissable marketing series is covering off the reasons why it’s so important to spread the risk in your business by diversifying and thinking out of the box in terms of the services you’re offering to your clients. In his latest whirlwind ten-minute video column Matthew is talking through how you can appeal to a far wider range of clients if you market yourself in different areas, and differentiate your approach to ensure that you come across in a bespoke way to each segment you’re targeting. Matthew is also explaining how you can easily offer carefully tailored services to existing clients to not only provide a valuable extra layer of service but also to maximise your income from each job you take on. As always, it’s good, solid commonsense advice that’s easy to assimilate, all designed to help professionals to potentially rein back on the number of jobs they take on to earn the same income, and to then use the extra time generated to give themselves a better work/life balance.
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