In my opinion, Bratz was Mattel’s karma for how they did Jem & the Holograms 😂😂😂 The Pink Beret’s were ruthless

Barbie being called an “older yuppie” is still the funniest part of all of this

Mattel making a doll called Jazzie when Hasbro had Maxie is actually insane 💀

Poor Jem, I loved that doll. I had the original one, a gold one with gold bits in her hair and one with extra long hair but she didn’t have the flashing earrings. 🌟

On a side note, the Jem cartoon was legitimately good

Fun fact about the commercials for Maxie: The actress that played live action Maxie was Debbie in Nightmare on Elm Street 4: The Dream Master.

Maxie is such an underrated line, and I'm glad to see it's getting more attention! They also reused some molds that were used with the Jem line as well, including the hoop earrings from the Hula Hoop and Sun Splash dolls, and the zig zag bracelet used in fashion/accessory packs!

I remember _Maxie's World!_ I used to LOVE that show. I was in elementary school when I saw it, but NO ONE around me seems to remember it. ☹️ I'm SO HAPPY to see other people acknowledging it! Also, I had _no idea_ that it was based on a doll line; as a child, I always felt that Maxie reminded me of a highschool, cartoon Barbie, but never imagined how close I'd be to the truth! ♥️

Jazzie's sculpt wasn't just recycled from the Heart Family collection, but further back than that from the Kelley sculpt, from Mattel's Starr line of dolls from the late 70s. Before even Maxie, there was blonde highschool teen Starr, and her friends Kelley, Tracy, and boyfriend Sean. (You should do a video on them! Please!)

hasbro still has a lot to improve when making fashion dolls; i think their best recent attempt would be the descendants but the equestria girls and disney princesses left much to be desired.

Ok I just got hit out of nowhere with a nostalgic stick! I remember having a Maxie doll but I didn’t realize how many of my “Barbie” clothes and accessories were actually from the Maxie line! Also we had the New Kids on the Block dolls. I was like 5 and didn’t know/care who they were, but I took that Joey doll with me everywhere, lol

Maxie's World was my favourite as a kid, didn't know they have a toyline, but even then I acknowledged she looks like Barbie. However, Jem & The Holograms will always be my childhood 'sweetheart' 😊❤

wow the maxie clothes look SO nice for the price of these dolls. ive never heard of them before

Jems quality was 100 times better then barbie hands down !!!! If they made flip side fashions today theyed have to charge 150 for each one !!!!

This isn’t even out and I’m already so excited to see. Glad to see you back!

I remember being obsessed with Maxie’s world cartoon, it was so fun!

I never had an actual Maxie doll but I do have vivid memories of going through the catalogue and finding her cool and mysterious because I never heard anyone talk about her. So I enjoyed this trip down memory lane! Also, Mattel, how do you manage to frustrate me more for every video you're mentioned in?

I’ve been binging your videos and am SO excited to see that we get a new one tonight!! You make the BEST videos, I can only imagine how long they take.

Jazzie was also a re-release of 1980 Starr Doll's torso, legs/feet and basic teenager look . i like to see Darci from Kenner as Maxie's (from Hasbro) Aunt & legal guardian. As well as Gem characters being relatives .

I just stayed up watching every episode of Maxie's World I could find online... 10/10

I had a Maxie doll, and I was aware of a cartoon tie in, but I was so young and it came and went so quickly, I have no memory of it except the opening. But my Maxie doll was special to me. Out of all my Barbies (or wanna be Barbies), she held the dearest place in my heart. The Jem toyline was cancelled before I was born, but I watched the cartoon in reruns and I loved it. I own the whole series on DVD now. If I had the money to spend on an original Jem doll, I would do so in a heartbeat. I think history has vindicated Jem as the clear winner between her and Barbie and the Rockers. Jem is a cult classic with a strong fan base. As opposed to whenever someone mentions Barbie and the Rockers, it's usually, "Oh yeah. That Barbie that was made to compete with Jem."

I will always and forever be truly outrageously in love with Jem…and I still have an original JEM doll in the box

Thank you so much to provide more doll history and I'm glad to see you back!! -Barbie love, Roberto Marín.

I absolutely love how detailed all your doll analyses are. Absolutely love this channel. ❤️

I vaguely remember Maxie but she's a little before my time. My first Barbie was Light's & Lace Barbie. Got her when I was 5 in 1991~ 💖 Pretty sure my older cousin's who are gen x had a few Maxie doll's. I asked them what the doll's were back then & they said 80's barbie doll's. I knew they were Maxie because I remember seeing the name on the box though when my older cousin got one. Pretty sure the Maxie doll's were still being sold in the early 90's back then. I remember seeing them in the Toy's R Us back then as well.

Get so excited whenever you upload, regardless of the topic. Glad to see you back, thanks for another amazing video! 💖

Great video. The Jazzie Dude doll is the Derek doll from Barbie and the Rockers - so Mattel used that same mold to complete with both Jem and Maxie. Mattel’s biggest advantage was they could use the old playsets from the 70s, like the Osmond’s stage and the Barbie camper for BATR, so these didn’t have to waste the time and money to make new playset molds. Jem, Maxie and Sindy shared a lot of accessories, even NKOTB used Jem’s microphone. Even My Little Pony shares a few accessories with Jem. One of the main designers on Jem, also designed for Maxie, and when Maxie ended she moved to the UK to continue work on Sindy.

My childhood 🥰 thank you for this...a flashback I wasn't expecting but definitely put a smile on my face.

Happy to see you back❤❤ love your content and the in delth analysis!! Myscene brought me here and your other videos kept me to stay so 🎉

🥳🥳🥳‼️ So glad to see you’re back again!! 💗

Super glad to see you back!!! Learned about a (new to me) doll line today!!! (:

Me & My friends were Jem girls. The play sets were cute, the roadster was cool, but the dolls were hideous.

The Maxie doll with the jean jacket looked so high quality and far more fashionable than barbie. Her hair especially looks so classic 80s, like DJ and Stephanie from full house😍

Have you heard?-a fashion doll retrospective For another upcoming video can you talk about the history of the Sindy doll ? I really want to learn of what happened to that one that Hasbro made

I just want to say, this is one of my favorite channels. I'm a mostly barbie collector, but I love pretty much any fashion type toy and I love learning about so many I have never heard of before. Thank you for covering this fun niche!

Thank you so much for the video! I love your channel

I used to watch Maxie when I was a kid. I was soooo upset when it got canceled.

I love your videos!! You're my favorite dolltuber 😁

Can you do a video about the Blythe doll? She's my favorite fashion doll

So I did have this doll… her body was thicker then Barbie too. Her height, hands, feet, body was bigger but not by much. But almost a clone! I never knew until now that it was a completely different brand!

I got the Prom Maxie doll for my 6th or 7th bday- she was my favorite for a long time!

Barbie and The Rockers also came with a cassette tape. I got the whole set for Christmas one year. I wore the tape out.

Jem was too big and fashion packs were not enough. That’s what killed her sales sadly because I LOVE JEM

Welcome back! I missed your videos!! Also, thank you for this one, I feel like Maxie gets lost in the shuffle a lot. I never had one, but I did have Hawaiian Fun Jazzie.

I LOVED my Maxie doll. I didn’t realize how much Maxie stuff I had until this video like the locker. I loved her flat feet and that her hair was a little different. I remember watching the cartoon before school. Thank you for the memories.

I had Barbies but I always loved the Jem dolls more they were just cooler looking.

I loved Jem dolls. I was no fan of the Barbie and the Rockers. I got tired of Barbie having her version of everything other fashion doll out there when there was room for everyone.

Yay, welcome back! 💖

If only hasbro released Sindy in the US but knowing Mattel that probably would’ve been cancelled in the US too

I was Barbie and the Rockers for Halloween and a big Jem fan. I guess they were the Nicki and Cardi of our times 😂

I had the Maxie vanity that came with a Maxie doll. I loved playing with them!

What Mattel did to Jem was messed up, but at least it had its cartoon fans. It seems like doll lines do better when they don't try to look like Barbie. I had the Maxie party place and bathroom vanity but thought that Maxie herself was a less cute Barbie clone. In hindsight I can appreciate what Maxie was going for, but trying to beat out Barbie in the 80s and 90s with a similar doll... I dunno if that was ever going to work out.

As a kid, I loved the Jem cartoon and got all the dolls, except for Kimberly. Got a few of the Maxi dolls too :o)

Yay!!! I missed your videos!!!

11:41 A boyfriend named Dude… Could they not think of a better name?

I’m happy you back 😁 I need for you to do one on Moxie Teenz.

I was so naive. I thought the cartoon was first and inspiration for the doll. I had the Jem dolls but was so disappointed they were larger to Barbie because then dimensions were off and I couldn't world-build with them together. BUT now I see they probably did it to avoid litigation.

I liked Maxie!!! They should try again....Bring Maxie Back!!!

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHHHHH 30mins I CAN'T WAIT😭😭😭😭 I LOVE THIS CHANNEL ♥️♥️♥️♥️♥️♥️♥️♥️😭😭😭😭

You are back!!! Yayy

I loved Jem! I remember going to buy the doll with my birthday money. She didn’t outlast my love for Barbie.. but I still loved her! Wish I’d kept that doll.

I really like this channel, its very objective and i love how you talk about doll websites (my parents wouldn’t buy me dolls alot of the time when I was younger so the websites was how I got to enjoy them most of the time). Here’s a suggestion, Novi Stars or the short lived La Dee Da dolls by spinmaster

Every video you put out is an event for me

I still find it hilarious that my parents bought my sister all the barbie rocker rage including stage when she was completely hooked on maxie 😂

I had a lot of Barbie dolls when I was little. I got a Maxie doll as a gift, and immediately cut all her hair off and colored it with markers. She became the cool punk rock friend of my Barbies.

8:50 "FLAT FEEEEET!!!!" 🤣🤣😂🤣 sorry I couldn't resist

Omg I just found your channel and it's giving me soooo much nostalgia. If you are taking suggestions for future videos I would love to see one on Betty Spaghetty

All 3 doll lines are cute,But I love Barbie and Jem and the holograms the most.😁👍 I also have some Maxie accessories I found in doll lots I got from Goodwill and Flea Markets I use on my other dolls.

Ahh the memories 😊

The Maxie doll was so cute too! 💖

I love both Jem and Maxie so much!!!!

That Barbie and The Rockers Ken was it. 😍 He's Handsome and built different.

I never saw or knew about the Maxie cartoon but I did have a Maxie doll and she was my favorite fashion doll.

Gotta love these 80s fashions!

I loved my Jem and Maxie doll!

I remember Maxie’s World, but I had no idea it started out as a toy line. Then again, I should have known as pretty much every cartoon in the 80s-early 90s was a glorified toy advert.

I think that Hasbro’s mistake was trying to make Barbie clones I mean Jem and Maxie look a lot like Barbie in these commercials and Sindy resembles Barbie a lot too they should have made them brunettes, redheads, or African Americans

I had at least two different Jen dolls but not her friends or the Misfits. I had a Maxie doll or two as a kid and I would’ve just sworn she was another Barbie. Does anyone remember Jazzie?

This solved a huge childhood mystery for me! When I was little, my family friend/babysitter gave me a VHS tape for Christmas one year that had two episodes about this teenage girl who looked and acted suspiciously like Barbie named Maxie, with an earworm theme song. I remember immediately thinking it was a Barbie rip-off and disliking it, both for that and because it just wasn’t very good (chocolate sauce mixed into a pizza crust? Yuck!). I think I eventually donated it to Goodwill. But the theme song has remained in my head ever since, occasionally popping up to rattle around my train of thought before vanishing back into the recesses of my mind. I’ve been wondering what the heck that tape was off and on since I got it in the 90’s. Now I know, and I think my initial impression of a Barbie rip-off was spot-on. Thank you for finally clearing this up for me!

Back then when i was 12 yrs old year 2000s. my mom gave a "wendy" doll to me as a bithday gift. I didnt know it was only a barbie clone bcuz they bought it in the mall and the doll really is a legit clone of 80s and 90s barbie. The face, the bend & snap legs, the hair, shoes, and comb. Everything looks the same as the 80s and 90s barbie. You really cant see any difference. I was sad to not see a history of this doll. I looked online to see pictures but i cant find any version of the superstar facemold wendy doll. Maybe mattel will sue the creators of this since they legit copied everything 90s and 80s barbies.

Maxie is a high quality doll line that I have enjoyed collecting!

I like the new voice for the voiceover

Maxie deserves a reboot

I had only seen the intro 8d Maxie's World, snd what I though was "she feels like Barbie", I had no idea of the toy line.

I used to love my maxi and Jem dolls! I was 6. Iused to remember waking up in the middle of the night to play with my dolls. That was the good old days.

Hello - There was talk of Hasbro reviving the Maxie line. The three girls had a lovely 80s vibe about them, especially with regard to their earrings and unique shoes. The outfits are all of high quality and sought after today.

Maxie is so pretty, I love her!

Very interesting to see the early nineties and all the beach themed doll lines loll ❤ very 80’s

The cartoon lowkey looks really cute; I'd give it a watch if I could find it online...

My Maxie and Jem dolls were my favorites ❤

I'd love a video on Janay dolls from Integrity toys!! xoxo

I had the Maxie prom doll. It was pretty but I hated the fact that it was too tall to play with my ponies, and too short to play with my Barbies. So, I ended up not playing with it much.

This is a really great video! Maybe a good topic would be cancelled doll lines?

Love!!

I loved Maxie's world cartoon. I used to rent it at Blockbusters ❤️

Maxie doll really had that pretty hair! And yes i truly loved my jem dolls and my misfits they were so dope! And had wild color hair before that was a thing with dolls besides my beloved she ra dolls!

I kinda need that Rockin' Pretty line, shame it never happened

I freaking loved Maxie she was one of my favorites

I would love it if you make a video about the history of Middle Eastern or Muslim dolls, specifically Fulla, Razzane and Simba's Jamila. There is also an Italian doll line called Tanya that I hope to see a future video on and also Winx Club dolls. Thank you so much for your incredible and informative videos.

Back to rewatch the video😂 Wanted to say is there any time you could look into Barbie S.I.S (So in style) dolls? I just found out about then myself!