McDonald's - The Blind Taste

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McDonald's - The Blind Taste

Рет қаралды 200,253

Stefano Guidi

9 жыл бұрын

Cannes Lions 2015 - Shortlist Media

Пікірлер: 31

@michellep1210 2 жыл бұрын

a LEAF of lettuce? Bah! McDonald's has SHREDDED lettuce.

@gabb007 Жыл бұрын

Na verdade é alface inglês

@maryrivera6801 3 жыл бұрын

They served it good on that but in reality, when you order in McDonald's they will give you sh*t burger wrapped in a paper and it is different.

@malialutu7857 Жыл бұрын

It's probably different in different countries. Some countries serve their food really well

@traceyschowalter7100 Жыл бұрын

I just ate McDonalds because I had a craving. And in no way was it gourmet. This made me laugh!

@chronodreaming Жыл бұрын

In the US they don't use the same ingredients. EU has stricter laws for food regulations. American chicken for example is full of hormones

@daniprieto-dpholisticempow1252 2 ай бұрын

Fantastic idea :))

@yeetboi268 2 жыл бұрын

how do I know they are not paid actors?

@eliezergonzalez3292 2 жыл бұрын

hahaha those look good ,the burgers in macdonalds don´t look at all like the menu or the ads. these ones did.

@RabidLeroy 4 жыл бұрын

And that’s how they sell their newly developed McMenu to a skeptial audience

@michellep1210 2 жыл бұрын

When I went to Italy in 1987, there was 1 or 2 McDonald's at the airport or train station. They were PACKED. That was the last fast food we saw in our travels throughout Italy. So more are there now?

@simoneb.4013 Жыл бұрын

Now we are full of fast food

@Atom87. 4 ай бұрын

@@simoneb.4013 yes haha

@DavidShantzwildoutwest 6 жыл бұрын

The McDonnald's brand is obviously detrimental to perceived value - why not drop the brand. They could probably charge more and people would be happier. The alternative is to try and spend their way to change perception , with the hopes of being able to charge less...

@codyedgar563 5 жыл бұрын

David Shantz [Request received] Fwd: #1eebdcac-c4ea-11e8-86b2-1c98ec156828-Fwd: Verse of the Day Image - Psalms 18:2: ---------- Forwarded message --------- From: rewardzoneusa...

@fuleyourfire 2 жыл бұрын

Are there any ethical issues in this ad ?

@dve4956 3 жыл бұрын

lmao

@TheA3zouz 3 жыл бұрын

It’s not a same !

@carlocumino824 3 ай бұрын

The point is that your taste could be influenced by your prejudice.

@robinsingh4373 8 ай бұрын

actually no the fries and buns are not like this

@msa_teacher Жыл бұрын

So, that's how you fooled the Italians? :)

@chainbreaker 6 жыл бұрын

this is proof that people are used to eat sh*t.

@ultramarinexi6761 6 жыл бұрын

that shit is delicious

@gabb007 Жыл бұрын

Você deve ser mais um

@alisontran8303 3 жыл бұрын

Can anyone explain for me the insight of this campaign? Is it true that customers wanting to taste a good burger is the insight of this campaign? If it's not, can you help me 'cuz I've just learnt insight recently/

@paolyalmonte5207 2 жыл бұрын

It's what they said at the beginning, they don't like McDonalds. They think it's bad, so they gave them the same burger but with a different brand and they liked it, so, it means italians where just being prejudiced.

@davidedemartino679 2 жыл бұрын

Uguali a quelli di Mac Donald ???? Dove ?? La prossima volta vi porto la foto di un "classic mc donald burger di via Trionfale" cercate di non prenderci in giro che è meglio😡

@carlocumino824 3 ай бұрын

Davide quest'esperimento prova solo che la nostra percezione del gusto può essere influenzata da fattori psicologici. Non dice che gli hamburger di McDonald's sono uguali a quelli di un 'hamburfheria gourmet 😊