Read The Full Article Here
👉🏼👉🏼👉🏼👉🏼 cerealentrepre...
Are Messenger Bots Dead? Remember that Tarantino movie where Brad Pitt said, “We hear a story too good to be true…it ain’t.” That’s sort of how the death of chatbot came about. The open rates were crazy high when compared to email, but now many people believe Facebook Messenger Bots are dead.
Are messenger bots dead? Are chatbots dead?
Currently, there are 300,000 chatbots on Facebook. Facebook Messenger Chatbots are used throughout the journey to qualify leads, convert users, and nurture customers. Businesses can also broadcast messages to anyone who has messaged the Business page.
From the user experience, 59 percent of consumers are willing to communicate with chatbots to receive offers and coupons. Likewise, 39 percent of consumers are willing to receive advice from chatbots, 14 percent of consumers are willing to use a chatbot to conduct online banking, and 37 percent of consumers are willing to make a purchase through a chatbot.
With so much acceptance, how do we define “death” in this case?
Well, another statistic is involved: currently, 73 percent of users say “they would likely not use a company’s chatbot again after having a bad experience with it.”
With little room for trial and error, chatbots are effective, but they’re also somewhat of a time bomb, as a small mistake essentially ends all the work it took to land the customer or client in the first place.
Chatbots, after all, are another link in the chain. Think of a cat moving from ad to landing page to chatbot to email. If there’s anything “off” about the conversion chat, you can scare off the cat.
Customers are equally skittish and they know when something doesn’t feel right. If your bot feels too much like a bot without announcing itself as such, customers will move on to something else.
How Did Chatbots Die?
When early numbers hit the public, there was a crazy rush to create a bot for every business, but people didn’t really think about how to use them properly. Therefore, if you had bad results - as a business or user - you’ve probably asked yourself, “Are Messenger bots dead?”
Chatbots were projected to become a billion-dollar industry within 10 years after hitting a marketing value of $703 million in 2016, with 80 percent of businesses expected to have some sort of chatbot automation by 2020.
The opportunity to connect with customers anywhere, any time, with minimal human interaction is a fundamental change in the marketplace. Rather than seeing visitors stop on a web page, but not understand why they didn’t make a purchase, businesses could now interact with potential customers and get some feedback on what step stopped the conversion.
Chatbots can save up to 30 percent in customer support costs and over 50 percent of customers expect businesses to essentially be open 24/7, year-round. That said, you can’t have just anyone manning the gate. Interactions need to feel real and create value.
The potential of conversational interfaces is massive. It helps organizations connect to users in the most direct way possible, but the approach has to be laser-focused. Chatbots can be used as a digital personification for a brand, which means everything is stripped away but a conversation...
Cereal Entrepreneur Academy - Courses And Mentorship
Digital Marketing School 2.0: cerealentrepre...
Apply For Mentorship Group:cerealentrepre...
Facebook Training Course:cerealentrepre...
Personal Branding & Influencer Marketing: cerealentrepre...
Get Some FREE Stuff
FREE Training| cerealentrepre...
Starting an SMMA Checklist | bit.ly/starting...
Blog: cerealentrepre...
Let's Make It Official… Follow Me On
Facebook: / cerealentrepreneur
Instagram: / cereal_entrepreneur
KZfaq Link: / cerealentrepreneurjord...
Snapchat: / cerealent
Music For Your Hustle
Cereal Entrepreneur’s Spotify Playlist
open.spotify.c...
#SMMA #SocialMediaMarketing #DigitalMarketing