Mexico produces more than a third of the world’s avocados, a vast majority of which are exported. But different countries have different import requirements, making it difficult for many smallholders to meet the varied and ever-changing regulations. With support from industry associations, farmers are working to overcome these challenges to become better trade partners. Hear from avocado farmer Cecelia Arroyo Villaseñor about some of the challenges she faces on her farm and getting her crops to a global market.