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On September 29, 2014, Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness and cluster-based economic development, to reshape the approach to economic development in the U.S. based on a deeper understanding of the drivers of competitiveness in the modern global economy.