Microsoft Clarity for Complete Beginners: Setup and Install with Google Tag Manager

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Root & Branch Digital Marketing

Root & Branch Digital Marketing

11 ай бұрын

Microsoft Clarity is a free digital analytics tool that helps you visualize the experience your visitors have on your website. In this beginner's guide, we'll:
- Compare and contrast Microsoft Clarity and Google Analytics
- Learn some of the features and benefits of Clarity (heatmaps! session recordings!)
- Walk through how to create an account and install Clarity with the help of Google Tag Manager.
Have questions or comments? I'm always up for learning more...and for new video ideas.
There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
kzfaq.info...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from KZfaq visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: www.rootandbranchgroup.com/ev...
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ GA4 Problems (And What You Can Do About Them): www.rootandbranchgroup.com/ga...
✭How to Install Google Tag Manager (GTM) on Wordpress: www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 Complete GA4 Beginner's Tutorial (1 Hr): • Google Analytics 4 Ful...
📺 How to Properly Configure Your GA4 Property: • 10 Steps to Configure ...
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📺 The Truth About GA4 Event Parameters: • The Truth About GA4 Ev...
📺 GA4 Hits, Events, Sessions, and Users Explained: • Google Analytics Event...
📺 GA4 Users Explained: • GA4 Users Explained: N...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: • How to Set Up a GA4 Fo... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ...
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📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
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📺 3 Practical Ways to Use the Path Exploration Report: • GA4 Path Exploration: ...
📺 All about the GA4 Certification: • Google Analytics 4 Cer... 🏆
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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
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Пікірлер: 8
@ishita.vbhandari
@ishita.vbhandari 20 күн бұрын
Thank you so much for the comprehensive video as always, Zack
@rooted-digital
@rooted-digital 19 күн бұрын
You're very welcome! If you decide to test out Clarity, there is one other video I've made that demonstrates a pretty practical use. I've found some clients can really engage with it because of the visuals. Here it is (under 6 minutes), if you're curious: kzfaq.info/get/bejne/e66SadBmyZ26mGQ.html And if you go further than that with Clarity, I'd recommend following Jude Onyejekwe on LinkedIn. He posts a lot about Clarity and knows far more than me. : ) Best wishes!
@ishita.vbhandari
@ishita.vbhandari 19 күн бұрын
@@rooted-digital I connected with Jude yesternight, hahaha 😁 Thanks for the additional resource, Zack! Appreciate it. I was about to DM you for the next vid on this.
@markgp4
@markgp4 11 ай бұрын
This is great!! Gonna give it a try. Thanks!
@rooted-digital
@rooted-digital 11 ай бұрын
Hey, awesome! Have fun, Mark. I hope you enjoy it. For me, checking out the heatmaps on conversion-focused pages have been awesome.
@Pk57575
@Pk57575 4 ай бұрын
Why wouldn't you just use their integration with google tag manager instead? Are there any downsides to doing this?
@rooted-digital
@rooted-digital 4 ай бұрын
Good question. I don't think my approach is objectively superior to the native integration. Here are my two reasons for doing it the way I did: 1. I try to keep my website tags consolidated in GTM. It's easier for me if they are all there so I don't lose track of things. 2. It didn't take much work to do it in GTM. If it was highly complex, I don't know if I would have still done it the way I did. If you ended up using the native integration, did it work well for you?
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