Nothing has changed at Microsoft, they are going one step further: "BRIDGE"

They just renamed DEI to BRIDGE. Keep a lookout for the same names to emerge there.

From what I have heard, the next step in this is to hide the efforts by having all of this integrated into everything at the company, have the C-Suite and regular employees all enforcing it. No DEI dept makes it easier to hide the same efforts.

DEI is the deffinition of racism.

There's an attempt to rebrand DEI. They're calling it BRIDGE.

Pro, you are not this naive. They’re just going to bring it back under a different name. Until we see actual change in their behavior, these “layoffs” will mean nothing, and I will continue to keep my wallet shut.

Now let's pray that the Secret Service drops their DEI policies.

Many of us who don't even have MBAs or any other business related degrees saw this mess coming from a far. It's a shame men and women running these companies had to experience the pain of making losses and creating toxic work environments to realize this path is bad.

It's Microsoft. They are just reshuffling the deck, I doubt DEI or BRIDGE or whatever is going anywhere.

Nonsense. No company receipt of ESG has disavowed DEI anywhere in their legal or financial filings, and they aren't concerned with "public backlash"; their creditors are *literally* just rebranding and reworking the model into a more low-key strata. Come on, guys.

Benchmarking Race, Inclusion, and Diversity in Global Engagement (BRIDGE).

I sincerely cast doubt about this. Cause thanks to Kirsche, we know about B.R.I.D.G.E. And my money is that they're simply renaming it. But, if I am wrong and they truly are gone... then I'll gladly take the L.

Has completely destroyed John Deere! How shameful!

I've always been skeptical of the idea that having a diverse workforce is essential for improving the business.

DEI is the death of innovation and excellence. Companies that stick with DEI will simply fail to be competitive.

I think someone within Microsoft decided to do a auilt of the DEI department results to see how much money they bought in and it was likely coming up in the negative and they reported to the board and they realise that adventure captial is no longer a option to boost their profits, thus they decide that the department is useless and is to be given the chop before they conduct the surgry to repair the company after all of the damage that department has done! As for Disney, they believe that they can weather the storm without realising that the storm is a full blown huricane in the highest levels and they think "Its just a bit of wind!"

I hope this means changes at MSNBC too. The MS in MSNBC = Microsoft, and many people don't know that.

They are rebranding it, thinking that people are dumb.

To put this in the nerdiest way possible, DEI's HP bar may have hit 0, but all it did was advance to its second, more dangerous phase.

Videogames, could possibly, be the first pathway to erradicate the DIE virus. Why? Because gamers are actually really harsh with videogames 😅.

These companies that did this, do you think that most folks will trust them again? It's clear they don't care about their customers. I'll never go back to some of these companies, and for others, if a non-ideological alternative appears, my a$$ is gone. These companies cannot be trusted.

Microsoft is doomed because they are embedded in Portland and Portland is dying of DEI and Wokeness.

It's a start and it's about time.

It’s hard to say if this is a good thing they’re changing, but according to kirsche who has mentioned they’re calling it bridge now said its actually changing/ involving into its next phase like changing their strategy in a way so might wanna consider having her on one of these days to talk about.

Good for them see Microsoft understands so why can't Disney!?

John Deere has gone hardcore woke apparently.

I've turned the corner on Disney and never coming back.

The reason why Disney can't change, is that Bobbie Iger, in his eagerness to kick start his political career, sold out Disney to the activists. Now Disney is riddled with activists and they hold pretty much all key positions, so they're almost impossible to get rid of.

The smartest thing Microsoft has ever done

They claim they're dumping DEI but I'm not buying it

Our hearts are breaking for the DEI department -NOOOOT!!! "At an end your rule is, and not short enough it was"

DEI wouldn't have been nessicary if they weren't actively discriminating to begin with. Anyone that thinks otherwise is delusional.

They can call this garbage anything they want, its going to cost money to make, when they release trailers for it EVERYBODY will see if there is any woke or dei in it, my money is on eastern games not western games.

Rocket money commercial shows them canceling the Disney Channel.... with the Steamboat Willie cartoon. Bring back Walt Free Micky and gang

They missed the chance to ditch it and chose not to it then so nope. They lost me as a customer.

More and more companies woke up to this wokeness. And that's a good thing. Lol.

Now Disney’s turn.

Thanks for your insight and candor on all things entertainment. You do great work.

FINALY!!!

Technically, Microsoft never had DEI, they had D&I, explicitly leaving out the Equity part. But outside of that, they were all in on this nonsense.

Who would have ever guessed that hiring someone for the color of their skin instead of their content of character or knowledge was a recipe for disaster.

No one needs a dedicated DEI officer or program when the entire company has been indoctrinated into the programs. This means nothing

When I heard the trouble Microsoft had on Friday, I remembered this happening and thought..... Mhmmmmmmmm

I always added to the “Go Woke, Go Broke” statement when it comes to entertainment. It’s “Go Woke, Go Broke. Make Enjoyment, have employment “

The pie didn't shrink. The government is still spending more, that money does not just disappear

Isn’t it being unofficially reformed as the BRIDGE team?

YellowFlash said it best. This just means they will hire a Sweet Baby Inc consultation company instead of having a year round on the payroll employee.

Nature is healing and we're winning the culture war folks. What an amazing time to be alive!!!!!! Never give up hope as long as hope is alive and in our hearts they can never take that away from us.

What companies and society should’ve taken out of the woke movement is that it is very wrong to drive people out of society because of their personal beliefs, sexual orientation, etc. Unfortunately, woke policies told us that those who were the less than 1% lifestyles were more important than everybody else. That is the worst form of discrimination and it is disgusting that has taken this long to reject it. We need to get back to a point where we respect everybody in a sense of “live and live“ and those who perform the best rise to the top in any given profession or trade.

This is great news! How in the world did DEI get off the ground in the first place?

I realize I am late but I felt the need to point something out. The article missed one important detail and I am surprised Pro didn't comment on it. People are not upset with companies because of DEI hiring practices. Nobody cares if the head of Marketing is Indian, the head of HR is Trans or the CEO is a lesbian. Disney could employ 100% minorities and nobody would care. Now, the company itself may care, especially if people were artificially put into those positions. Not just from the possible legal trouble but from the losses from putting the wrong person into the position. What people are upset about and consider "woke" is the exporting of DEI onto the customers. You can't just add diversity and expect your product to start selling to new markets. If that were possible people would have been doing it decades ago. Imagine having the power to just toss a female lead into Star Wars and have females just start rolling in. Imagine making a power tool commercial featuring a woman and expecting to see a massive increase in power tools sold to women. You can't just change a bit of marketing and expect to capture a market that your previous efforts couldn't. (At least not in great quantities.) This mentality has lead companies to start trying to "diversify" customers as easily as they hire someone. Then getting mad at existing customers if they complain or leave. It is as if the entire marketing department has forgotten that a vast majority of people are set in their ways and dislike change. Or that many purchasing decisions are made based on consistency and reliability. This distinction between the two types of DEI is incredibly important because it reveals what is actually happening here. You do not need a DEI department to produce DEI products. Why would you pay a full time staff for something a consulting group like SBI or BGG can do for much cheaper. These departments are unnecessary costs, and companies are finding ways to save money. Plus, as mentioned earlier, with increasing threat of legal action over hiring practices the need for internal DEI is decreasing. Point being, this is not necessarily the win many think it is. Corporate America is not changing direction. Maybe if this happened in November or January, but why would a company drop DEI when they aren't even sure which party will be running the country in 6 months. Why get rid of an entire department if the same people who pushed for it in the first place could be in charge for the next 4 years? Would you simply hire them back? Seems like a huge waste of time and money. In short, the removal of internal DEI departments is not the course correction it seems like. It is a cost cutting measure and the work required to produce DEI products will likely begin getting outsourced at a much higher rate than it has been up until now. It doesn't take a department to follow a checklist, at most a group of 10 or so employees that report to HR to make sure things meet sensitivity standards. Finally, even if internal DEI is eliminated entirely (even if just for legal reasons) there is absolutely nothing stopping companies from continuing to produce DEI products. (Legal or otherwise.)

Even if they rename Soylent Green, it's still people. Even if they close the plant, it's still people. They are still making it. It's still people, they just switched to a new process. They haven't stopped.

It's not going away. Their just going to make a company wide policy. 'Embodying the work' as an anime fox woman points out in her covering of BRIDGE.

You realize what this also means it means that Blackrock and Vanguard are no longer paying out member. They said they pay companies to invest heavily into esg and dei and now the money is drying up so they’re moving onto the next thing

They were more concerned about removing the E, we still have DI to deal with.

bring back the xbox booth babes

DEI = Didn’t Earn It

DEI programs were never smart when competency is not considered. Add Competency and now you have something worth doing.

They put a DEI manager onto your PC. Its called Copilot.

Well spoken Pro, whatever it began as, DEI is all about unearned power

There is no need for DEI protocols and special teams of people to push it, since DEI is now just regular company policy which has been built into the corporate culture.

i just asked my 7 year old daughter if the main character from fable is ugly,,, its so painfully obvious a small child can see it

5:04 the indelible moment I lost interest in the Mandalorian. I think the production values of the audio of the first 2 seasons were top notch from original creative score, performance recording all impressive to me... even the story boards during the final credits all show TALENT.

Well said!

Welcome to a new Boss BRIDGE.

Virtue signalling goes out the window ( get it ?) when it isn't popular and/or starts costing money .......except at Disney

Renaming 💩 doesn’t make it smell any better.

"a team" is hardly killing dei . it's barely a dent. In what universe is "a team" equal to entire department ? They probably have a thousands+ dei based roles

There are too many college artists in movies and entertainment, if change comes it needs to come from the people writing the checks there

Kojima was right! Bridges! Leslie was the final extinction entity all along!

Just please STOP "Current" disney, Star-Wars has been dead since the sequels and you just keep on beating it!

So people who work hard to develop their skills don't think it is fair someone is hired and or promoted based on their gender, sexual preference or ethnicity? How unfair the system is systematically helping those who work hard or are more intelligent. If I was a useless person whose only saving grace was the location of my sexual organs or the pigment of my skin I'd be furious.

Did all these companies just wake up!

They dropped one DEI team, but each business unit has their own DEI team, don't fall for this crap, nothing has changed.

Cancle the cancer, Hollywood!

If you want to sell something that consumers already rejected, rebrand it. The Cloud or AI are great examples of complex systems and tools - rebranded to make it simple so that retail customers get on board. So what's DEI / ESG going to be rebranded as?

Please keep us updated about Sonys DIE is it option out of it

The team is being dropped for three reasons. It's not needed anymore. The rot is firmly in the company. To make it harder to root out. To try to fool us uppity plebs. Pro, sadly you fell for it.

The culture has spoken 10 years ago just took them going bankrupt to figure it out

Figured it would die in gaming faster than any other entertainment area as it costs SO much more time money and people for gaming

1:40 BARRRRRRS! BARS!

The truth is that these programs were NEVER "business critical or smart." Until they recognize and admit that, I expect this is just a superficial change and they will continue to fail.

DEI = Didn't Earn It = Unqualified

Vote with your money and don't purchase anything that doesn't align with your politics

Every company needs a set of people that can be beneficial for the company. Hiring only people BORN in the slumps of India or the black ghetto will not work. Whoever thought it could work? ( Pst... Kamala did) Hiring people who have exclusively incomprehensible pronouns is even worse. Workspace has to be free of religion, politics, and pronouns. It has to stay clean, classical, neutral, and productive.

Good no loss maybe we get some decent movies & entertainment!

DEI is like the Indian caste system. In matter what you do, you’re stuck in a certain strata of society and there’s nothing you can do about it.

not flee dei from the goodness of their hearts. Its illegal and now going to the courts

DEI THE FAD THAT TOOK US NO WHERE

Discrimination Exclusion Instigation

Boycott them all no mercy never go back.

The devil doesn't quit he just changes shape, names and slaves. Unitl the rebuke the demon, they are still it's willing captive

Well … they weren’t “smart” in 2020.

This is not correct. Microsoft let one team of DEI people go. They are still full steam ahead, just with a bit of rebranding on the way. The latest term they are using is D&I, dropping the E. Lunduke did a vid on this with the details.

I'll trust when a see a TREND of good non woke games for 5 years straight.

Neomarxism has as much to do with Marxism as Neoconservatism has to do with Conservatism.

That,salie!Whenhey start makingmovieswithoutgays,lesbians,raceswappingandthelike,then will I believe?!

Microsoft owns about 80-70% video game companies.

Gamers care about gameplay, not color, gender, orientation. And many games (and social media) allow you to customize your avatar, anyway. You don’t even have to play.a human.

I still don't trust them.