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Millennials and Gen Zs, like any adjacent generational pairings, have their similarities. They grew up and came of age at a similar time, experienced the same societal environments and, let's face it, have overlap in quite a lot of ways.
You might be thinking that because of this, you can target them both in the same ways... but hang fire a second.
There are a lot more differences between millennials and Gen Zs than first meet the eye. So, if you're target market includes one of both of these generations, it's vital to understand the nuances between them.
We've laid out some of the key differences you need to be aware of when targeting these generations, so that you can shape your strategies for maximum success.
For more info, head over to gettalkative.com