For decades we have been programmed to see doing good and making money as mutually exclusive; an either/or choice. This approach sees the role of business being to focus on making money and treats any form of positive contribution as being external to the business. I’m Bessi Graham, a Business and Leadership Strategist with nearly 25 years’ experience working with business owners, governments, and large funding bodies to merge money and meaning. I’m the CEO and Co-Founder of Benefit Capital and Creator of The Jasper Blueprint. My experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me unparalleled perspective and a unique skillset - the ability to bridge the systemic and the practical. I’m a graduate of Harvard Kennedy School of Government; Monash and Macquarie universities; and The Australian Institute of Company Directors (AICD). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx