I AM arises as a sort of feeling. It is the feeling your own presence and resting in it. But not so much a focus on an object. It does not arise from a specific place. Its your immediate and direct sense of I. That feeling that you exist. It is sensing your own presence. Just rest in that sensing. And at some point "I" dissolves through this sinking the attention back.

The way I'm doing it is to drop the sense of self. Your body and thoughts are just the same of how you feel about a cup. You don't feel you are a cup. So when there's no sense of self in anything. That's you. Because everything is being as it is. You are being as you are.

Keep listening to Mooji with your heart. He offers all the help needed. Enjoy 💙

when your holding on to a feeling of I AM then your not identified with your personality, but still with the I AM, but when your just existing then there is no identification at all, which is spiritually seen the deeper state

maybe drop this question because I think you r taking this meditation as something to be practiced in a strict sense. while it's only just a tool of realization. if you can simply exist comfortably with yourself, then you don't need the I AM tool. Hope that feels true to you and rings a bell somewhere inside of you

Thank you so much! Really eye opening.

Am, Is, exist and presence all are same. They are synonyms.