Hello! My co-workers and i were just in GUM late April ! Very informative vid!

Just for comparison, The last time I travelled through London there were still ‘pay to use’ toilets in Waterloo Train Station 🚉 this was about 10/12 years ago when I was travelling home. Not sure if this still exists though. Loved the camera shots of the outside of the department store and also the Red Square. Thank you for sharing this with everyone Sergey, best wishes to you and your family from England

Thanks for your reporting and observations... growing up during the cold war, i came across GUM from an article in National Geographic... despite outrageous prices and the impact of Western materialism, it still carries a legacy...

What would Stalin think of that capitalist excess?

Sergey, please don't regret not shopping in these expensive luxury shops. We have them here too, at least not in my small town in the country, but I used to shop there occasionally when I worked in one of the big cities. Back then, I liked shopping there too. Nowadays I don't need all that stuff any more. As I get older, other things become more important and I'm at home most of the time anyway, unlike when I was younger. So don't worry. ...

Hi Sergey. Thank you for tour of the inside of Gum Dept store. I was in Red Square in Sept 2018 and July 2019, and I did not go into Gum Dept Store. It was huge and went on forever for couple of blocks it seemed. I find that we mostly have a lot of the same stores at home in Canada only cheaper than when travelling somewhere outside the country. Not sure why this is. I think Red Square is tourist area and Gum Dept Store was relying on tourists dollars. If tourists see the prices I think they would prefer to buy at home cheaper for same items. This Dept Store would be more for ppl with higher salaries and yes oligarchs and ppl like that. And it's good for locals to go somewhere window shopping which doesn't cost anything and place to walk around indoors especially in cold winter or rainy weather. Like an outing for something to do. There's free toilets outside Red Square to the right of statue of soldier on a horse. There's a street near this statue. Turn left, cross street and go few steps up the hill. The toilets are under the sidewalk, taking a few steps downward.

I like the music in the background, it's not annoying like it can be in the mall's 😊

No one needs or should even own 68$ underpants. You can get quality and durable underpants for a lot less. One has to be seriously out of touch with reality to buy 68$ underpants. What void in their life are they trying to fill I wonder? Great video once again. Since you are making shopping videos these days, it would be interesting to see what a thrift store/used store looks like in Russia, if you have such stores I would be curious to see how they are.

Hey Sergey, great video very interesting.. I was thinking maybe you were going to wear a tie..

This background music is really terrible, my respect to all employees who have to listen to this music all day.

music and style very remeniscent of the USA in the 1920s era , very nice!, yes no price tags are a sure sign of high prices,all over the world, enjoy your down to earth comments and observations and very watchable style

push likesssssssssssssssssssssssssss

Sergei, you are so genuine and rather crazy. @12:15 🤣

Sergey, thank you for this video. It looks like that it is expensive to live in Moscow. But it was nice to see a bit of the GUM-Department store.

I just paid almost 4 Bucks equivalent for a Litre of Sunflower oil for roasting zee poatatas; that amount of fairly good Olive oil would have been nearly 10 Bucks!

I am now a poor babushka who previously in my life lived very “high off the hog” as we say. I am educated and have travelled all over the world and shopped/ate in places like this. Now, I can honestly say: when lived with the right spirit, I actually PREFER being a poor babushka. For example: I remember as a younger woman purchasing a $32.00 lipstick. Yesterday I laughed at myself when I bought a $1.49 lipstick at the dollar store and I enjoyed the cheaper one so much more.

I have great idea (like always) you should go to gelendzhik and find dvorec putina! That would be great idea! And i think it's nice weather there. Russia is so big and has so many interesting regions. You don't need to fly to "exotic" destinations when you have them in your own backyard!

At university food outlets a sandwich costs more than 9 USD in US currency (it's not in the US though, I just converted it)

The women in the shop were treating you like pretty Woman in the movie 🤩, like you’re not as rich as them or they thought you were going to steal the underwear. We have really expensive shops here as well, I just don’t go there.

The women’s toilet is a spectacular renovated relic from the past. GUM in the 90s was very Grey monotone, but grand. It had random shops that sold matryoshka etc

Great video, Godspeed

That’s a expensive breakfast there!

The mall looks very nice. But so empty. Clearly, the vendors are not relying on volume.

$68 for a pair of briefs????? Did someone drop GUM in the middle of Beverly Hills????????

You should see what that GUM complex looked like in 1991. Beautiful building but was drab and looked like a flea market inside.

Its got to be the emptiest shopping center I ever saw Thanks!

No worries Crazy Russian,you are rich inside!😅

I had to laugh when I saw "dried fruit drinks". Something is getting lost in the translation there.

I guess Tucker didn't see those prices

THANKS LOVE YOU SERGEJ😂❤❤❤🤣😃🥰🤩💖❤️

What a depressing place... But on the positive side, the railings are really low, so it's easy for nonconformists to fall over them without the need to fall from windows. ;)

05:00 No more underwear for Sergey 😂

Karamihan sa mga sikat na department store pati mall sa Pilipinas madalang pagmamay-ari ng SM.

Haha... From the cultural capital... Love that line!

We were there during the fall and GUM was a jewel amidst the awful Stalinist / old buildings. Yes, it was mostly empty because Russia can't (and won't) make any consumer item anyone wants, But it was definitely in the grand style - not modern/commercial. As for prices, it' can only get worse. The ruble trades only on the black market where it goes for about half the official rate (180 vs 91). TASS (a regime mouthpiece) reported that 15% of the population spend 90% of their salary on food, 60% spend half and another 15% spend 1/3 for food. The rest spend about 20% on food. (US is 9.5%) We can't imagine that.

Универмаги тоже отличные Такие универмаги роскошны, как в Метро Маниле, где их много.

11:24 canteens for rich people need an exit sign on the far right to tell them where to exit. poorer people will need to figure out by themselves that the big opening at the front is where you can exit. you need a turnstile and a toll booth just to use the toilet there. 😂 it’s like buying a ticket to the movies but instead you’re going to the restroom. lol

I don't think Karl Lagerfeld is your kind of store. It's the same way in the USA. Stores have radically different prices for what is pretty much the same thing. A shoe might cost 50 dollars at one store, but at Sak's Fifth Avenue it costs five times as much. Probably you noticed this when you visited New York City. I buy things at a Nordstrom outlet store---where they sell things that they have too much of. A shirt costs 150 dollars at Nordstrom but I buy it for 50 dollars or less at the outlet store. Even that would be a high price compared to places like Walmart or Target. I am in St. Louis. Smart people are bargain hunters.

Reminds me of the videos I've seen of North Korea where the stores are brimming with consumer items but no one is buying anything.

🤔 What amazing architecture, i wish are malls looked as nice. And we call it “window shopping “ you can look, but can’t afford 😝 👏🏻💕🙏🏼

I'm less surprised that there are pay toilets than I am shocked that there is a toilet cashier. Really??? Someone actually sits right beside the toilets all day and makes you pay her to smell your waste.

People aren't that friendly as they don't smile what so ever. For example in the restaurant that lady who was severing you she just chucked that plate of food in your face that was a bit rude and for paying to go to the toilet well that is unbelievable we don't do anything like that in the U.K well not in my area at all. when I was in Crete Greece everyone was so friendly and nice to me it's beyond believable how people there can be so cold and unwelcoming.

For that price trash the bathroom with a permanent marker put PAY FOR BATHROOM IS ROBERY ON THE WALLS! ALL OVER!

no people nobody is baying anything

They used to have to pay to use the toilet in Germany, I do not know if they still do now.

Before 1993 all dressed in black, dark grey, brown clothes... in Soviet Russia produced. Pushed hand cars.... Now they all dress with western produced brands clothes and drive Western brands German luxury cars... Question is .. for how long??? Once Putin is deposed...

You wouldn't think that nearly half a million Russian soldiers have been killed or wounded.Life goes on as usual.

The staff look so bored and rude selling items themselves can't afford.

Huuum... Anti Russia propaganda it seems!

Ужасное видео, снято специально для западного зрителя, чтобы показать Россию в самом негативном виде... А ты точно русский? Скорее всего с Украины.