I understand what your saying about the "bro" thing, but on the contrary It actually casts Jasper in a more down to earth light. Past the expensive and beautiful timepieces, the well tailored suits, the bespoke or elegant eyewear and the fancy locations, you get a chance in appreciating Jasper for what he truly is. A simple, down to earth guy who won't hesitate to extend you a warm shake of the hand along with his sincerest greetings and ofcourse playfully show you what's on his wrist. I would be thrilled and honored to have him call me that, if by chance I find myself one day in his shop purchasing or just simply admiring the treasures on display!