📻 In this insightful episode entitled, “The Power of iHeartRadio's Audience Connection - Lisa Worden Alt98.7” on the Music Business Insider Podcast, we delve into the world of broadcast radio with the expertise of Lisa Worden from iHeartRadio. Lisa, the driving force behind Alt98.7, shares invaluable insights into how broadcast radio maintains its connection with audiences in the digital age. Join us as we explore the strategies and tools Lisa utilizes to understand listener preferences across various platforms. From decoding audience feedback to tackling the challenges of engaging younger demographics, this conversation offers indispensable music industry advice. Tune in to gain a deeper understanding of how broadcast radio continues to thrive amidst evolving trends. #LisaWorden #iHeartRadio #Alt987 #BroadcastRadio #MusicMarketing #MusicIndustryAdvice #MusicBusinessPodcast #MUBUTV
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This episode of the ‘Music Business Insider Podcast’ is brought to you by the Music Business Registry musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up-to-date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors, and much much more.
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Suggested books on Radio:
📒 Walking On Air: How to be a radio presenter - amzn.to/3FAAAmL
📒 20 Things to Know About Being a Radio Personality - amzn.to/46RQs0g
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - amzn.to/3RB2nu4
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The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Google Podcasts, Spotify, etc.].
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⏰ TIMECODES ⏰
0:00 Intro
1:18 MBR Ad
4:45 Choosing Music Professionally
6:03 Unique Aspects of Broadcasting
7:19 Engaging Younger Radio Audiences
10:12 Programming Diversity and Genre Impact
11:45 Audience Feedback Tools
14:49 Challenges in Broadcast Radio
16:42 Recommended Books & Films
17:27 Radio Career Advice
19:53 Artist Career Advice
21:27 Contact Information
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To learn more about Lisa Worden visit:
www.mubutv.com/lisa-worden-ih...
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Show notes & Transcriptions: Larry Labs
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