Have a JOANDAY with SOFT SEOUL! In today's #joanday episode, I give you guys the backstory of my pajama line..! I've been vlogging this process for over a year. And I'm so excited to finally share it!!
JOAN (Jo-Eun) translates to "good" in Korean. JOAN's design mission is to make clothes that feel good and are good for us.
JOAN x SOFT goal is to celebrate Korea’s rich cultural history through modern wear. As part of our commitment to practice conscious fashion to the best of our ability, we will produce only limited quantities of our project pieces. Conscious fashion to us means good clothes made with good fabric. All our pieces are made in Seoul - made to love and last.
📅 LAUNCHING JULY 17, 2020 12PM KST 📅
- In Korea? You'll have first access: bit.ly/2ZAQ4TB
🌎 This is SOFT SEOUL's first time going global! We have been working very hard to make sure international shipping is available. We will update you as soon as the global site is ready. Should be in a few days: bit.ly/2CFUsHZ
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#PAJAMA DESCRIPTION: A modern take on Korea's traditional clothing, Hanbok. Comfy, chic and versatile sets you can wear daily.
💜🍵 Lavender Nokcha | Look familiar? This colorway was inspired by Joan's collaboration cream with Neogen: • NEOGEN x JOAN | Day an... | 100% cotton • 2-piece set
🌺 Rose of Sharon | Hibiscus, also known as the Rose of Sharon, is South Korea’s national flower. This colorway is inspired by the flower. | 100% cotton • 2-piece set
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🖤 Gentle Night | If you know Joan, this colorway shouldn't be a surprise since her closet is mostly black and white. The Linen and Rayon blend is perfect for the summer season. This 3-piece set is lightweight, comfortable, and versatile.
🕰️ Hanok Dreams | Hanok is a traditional Korean home. They are natural, harmonious, and beautiful. During the summer, it's known to be the perfect place to escape the heat. The Linen and Rayon blend is perfect for the summer season because of its breathability and its bright tones. This 3-piece set is lightweight, comfortable, and versatile.
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🌱 SOY ROBE | Soy is the owner of SOFT SEOUL. When she was living abroad, her friends started calling her “Soy” because of her love for soy lattes. This “soy latte” colorway and lightweight robe can be styled comfortably at home, casually by the poolside, and etc. You can style it however you want!
👨‍⚕️ ABE ROBE | Simple is good. Joan wanted to design a simple robe that can be worn daily - right out of the shower, during GRWMs, and etc. When the first sample came out, the white robe reminded Joan of her brother’s white coat. To dedicate his journey of becoming Dr. ‪@abekim1507‬, this robe is named after him. In the video, styled with SOFT SEOUL'S Baby Blue slip: bit.ly/2OpKq0m
*Due to a development issue, the robe is currently only available in Medium. We are working on this. Stay tuned for updates!
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And finally, scrunchies! With the leftover fabric, we decided to make scrunchies. There will be four colors available.
#JOANxSOFT
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💎JEWELRY INFORMATION:
- Kira & Misha "Sasha" Earrings & Cuff: / kiraandmisha
- Cartier Love Ring: bit.ly/2zu9HC9
- Chrome Hearts Rings: bit.ly/2UGtg2D
- Gucci Silver GG Flower Ring: bit.ly/3iqT4JD
💋Chanel Rouge Coco Flash (shake): bit.ly/3fM2vRQ
💅Nails by UNISTELLA: • 💅 KOREAN NAIL SALON: I...
📱RIFLE PAPER CO Phone Case: bit.ly/2XXUCmo
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PRODUCTION INFORMATION
Video Edits by Joan Kim @joanday
/ joanday
Filming Assistant + moral support by ‪@abekim1507‬
/ abe_kim
Intro Edited by Jaeyeon Jung @__adecentlook
/ __adecentlook
Music by
- Jaylon Ashaun - Vacation: thmatc.co/?l=95B90C0B
- Alpharo - Pastel: thmatc.co/?l=520F4D60
- Epidemic Sound | Leave Your Heart To Me - Thiago
- Epidemic Sound | Just One More Night With You - Thiago
- Jaylon Ashaun - Strawberries and Wine (Acoustic): thmatc.co/?l=48931D3A
- Epidemic Sound | Fresh Sheets - Guustavv
- Revive - Dreams (feat. Bimble): thmatc.co/?l=ECB79017
- Mark Generous - Luscious: thmatc.co/?l=DCED825F
- MDMN - Dream Crew: thmatc.co/?l=63F0C30C
Camera & Equipment
- Canon Vixia mini X: bit.ly/3erKQz9
- Canon G7X Mark ii: amzn.to/2YECAr6
FTC: #JOANxSOFT