🔸 My ENTIRE Logo Design Process (Works Every Time!)
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Күн бұрынThis is the full logo design process for a real logo project! In this video, we will take you through the step-by-step process of designing a logo, from initial concept to final product.
Designing a logo is a complex and multi-step process that involves research, ideation, and refining. By following a structured and thorough logo process, you can create a logo that effectively represents the brand and resonates with its target audience, each and every time.
In this video, we will walk you through every step of the logo process, providing insights and tips on how to design a logo that stands out.
The first step in the logo design process is to conduct research. Before starting the design process, it's essential to understand the client's brand, target audience, and competition. In this case, we researched the relevant industry, and the client's competitors.
Once we have a clear understanding of the client's brand and target audience, we move on to the ideation phase. This is where we brainstorm ideas for the logo and create rough sketches, and generate keywords. We explore different design directions and consider various design elements, such as typography, colour, and imagery.
After ideation, we move on to the refinement phase. This is where we take the most promising concepts and refine them further. We create digital sketches, experiment with different colour schemes and typography, and refine the design until it accurately represents the brand and resonates with its target audience.
Once we have a refined concept, we move on to the finalisation phase. This is where we make the final tweaks and adjustments to the design, ensuring that it's ready for presentation to the client. We make sure that the logo works in various contexts and sizes and that it effectively represents the brand's values and personality.
Throughout the full logo process, we document each step and explain our thought process and design decisions. We provide insights into the design elements we chose, the colour scheme we selected, and the typography we used.
🔥 Take Your Logo Design Process To New Heights here: logodesignprocess.com/
or on Gumroad here: satorigraphics.gumroad.com/l/logoguide
If you found todays video on a logo design process of a real client enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
Satori Graphics®
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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the KZfaq audio library and or sourced with permission from the author
• 🔸 My ENTIRE Logo Desig...
0:00 I'm Most Proud Of This Logo
0:19 The Client Discussion
1:11 Initial Keywords Are Fundamental
2:35 Deeper Research
3:35 How I Generate Better Keywords
5:00 Starting Logo Concepts
7:40 How To Refine The Logo
8:40 Finals (Client Plot-Twist)
/ @thegaiacode1100
@SatoriGraphics Жыл бұрын
Excuse the small bit of fluff perched up top, it annoyed me too while editing. Logo process eGuide is right here: logodesignprocess.com/ or on Gumroad here: satorigraphics.gumroad.com/l/logoguide Have a great weekend
@sephvelasquez 2 ай бұрын
I'm a creative director who trains BJJ. The client picked the triangle shape for a reason. The triangle was a symbol that was mostly used by the Gracies, the founders of Brazilian Jiu-jitsu. It is also called the "Gracie Triangle". The triangle represents a strong base, which is what BJJ is all about. There is also a signature submission technique called the "Triangle Choke," in which you use both legs to choke your opponent in the shape of a triangle. I agree with what you said. I like your first idea better. But in the end, we have to make the client happy 🙂
@SatoriGraphics 2 ай бұрын
For sure, thanks for the feedback
@Makeveliii Жыл бұрын
I love how you go thru the long process of research, concept creation & fine tuning to create this amazing master piece of a logo with so much depth and meaning….all for the client to pick a G with a triangle next to it 😂 really lifts my spirit to see I’m not the only one being disappointed by my clients
@shyguy.654 8 ай бұрын
That triangle version is awful. Best one was the rectangular that looked like a fist.
@moriowagaming Жыл бұрын
This is so well articulated and having a rundown of your thought process is always super informative.
@EliMakani 8 ай бұрын
Thank you for this video! I love following along with the process. I'm an aspiring designer, and while I have been pleased with many of my designs, I historically approached it more as an artist than a designer, so my results have been hit or miss... You've made it so clear to me that methodology (and research) is EVERYTHING in the design process. I will be following and watching more of your content!
@SatoriGraphics 8 ай бұрын
Glad it was helpful and thanks :)
@thenot-so-smartfox4145 Жыл бұрын
Hey man that was a great video, gave me many insights as I'm working on my own personal brand right now, a bit similar graphically to this one. Thanks!
@graphicallydeb9897 Жыл бұрын
You get better all the time… love this story, love this design.. LOVE, how I think after watching your process! and again, Thank You for Sharing!!!
@SatoriGraphics Жыл бұрын
Hey thanks a bunch for the feedback 👍
@bisdakaraokeatbp Жыл бұрын
Thank you so much! This is so useful to me as I am learning more about Graphic Design for my job. More power to you~
@SatoriGraphics Жыл бұрын
Happy to hear that, and all the best 💪
@8jjiyu654 Жыл бұрын
Thank you for the insights! 😁
@giannadimou 11 ай бұрын
That was an interestingn watch! Thank you for sharing.
@SatoriGraphics 11 ай бұрын
My pleasure and thanks for the feedback
@BernardWilliams Жыл бұрын
Sir Tom. This was great information to share. Every piece to the puzzle to designing a logo must work together effortlessly, but this is where all you tell graphic designers will in the end be beneficial. Thanks for sharing. Have a great day.
@SatoriGraphics Жыл бұрын
Very welcome and you too Bernard
@Lyubovstrauss Жыл бұрын
Excellent. Letters and shapes are images. It is an excellent, very creative logo with many symbolism and meanings. It is sad when the client can't see through the artist's eyes. Your logo is art. Continue creating and bringing your ideas to life. You have a gift. You should start teaching design and typography.
@SatoriGraphics Жыл бұрын
hey thanks a lot Lyubov :) All the best to you
@IamChristopherKalani 10 ай бұрын
Thank you for this video. I am in the trying to make a logo for my jiu jitsu school that I am going to be opening up and this is helpful. I am not a graphic designer but am trying my best to come up with something and this is very helpful.
@Bella-jw1xu 6 ай бұрын
Great info never thought that shapes can express emotions
@SatoriGraphics 6 ай бұрын
No worries:)
@adityachatterjee8839 25 күн бұрын
The process was amazing, really helpful!!❤🎉 (but Iron grip was a sus choice of words Mr. Satori😂)
@SatoriGraphics 24 күн бұрын
Lol ty
@asishnextindesign Жыл бұрын
So informative
@shahrozzahid8920 Жыл бұрын
Amazing
@Mark-md4wv Жыл бұрын
Would love to see your logo design process for Vespula. I'm kinda in limbo on a project I'm working on, I've done thorough research and I've come up with a few concepts but they don't sit so well for the brand's target audience yet. Your videos have been a great help to me. Thanks man👍💯
@SatoriGraphics Жыл бұрын
I might very well do that. Keep going and refer back to your research and brief, you'll get it 👍
@XMacieGX 4 ай бұрын
Thanks for sharing The final used logo. I dont like the triangle too, but that means a lot.
@itsattaullah Жыл бұрын
Last concept tells a good story 👍
@indranilgupta6812 Жыл бұрын
Great learning for me!! Thanks a ton! I have one question to you. What thought exactly went behind in 'transitioning' the alphabet "G" which is rounded in shape; to the ‘edgy’ shape which you developed? Nevertheless, I understand the part where you visualized the ‘negative space’ in the alphabet G into a fist viewed from sideways.
@jgonzo5523 Жыл бұрын
It seems like in your audit of the industry sector there was more than a few triangle examples - it almost seems like an industry standard. Did you present or explore any triangle options before the plot twist? Or were you close to finalizing the square when you were blindsided by triangle?
@pipaandfriends2724 Жыл бұрын
Hi, can you make a video tutorial about Adobe Illustrator on how to handle it if the project is with links (jpeg, psd, png etc). right now i have a brochure project where I need to link a lot of jpeg and psd images and the file is too big.. maybe you have a tips and tricks to somehow lessen the file size but not affecting the quality of links. thanks.
@pleasejustletmebeanonymous6510 Жыл бұрын
I'd be interested in seeing what mockups you showed them. I prefer the simplicity/versatility of your original logo, but for some reason the boxiness and simplicity also makes it looks somewhat "corporate" to me. Basically, I'm curious how the two logos compare when placed on their uniforms or the wall of the studio (like shown on the website screenshot). I'm wondering if the perfectness of the original logo might have clashed with the imperfections of the context.
@content1 Жыл бұрын
Hi Satori, I have a question. can't figure out. In Adobe Illustrator when I paste some thing that it was previously in another layer, how do I force it to paste in my current layer. Thank you
@donnmalate9512 9 ай бұрын
I get why the client wanted a triangle for someone who’s been train in bjj for 5 years.. triangle represents levels and hierarchy which is a pretty big thing in jitz.. great stuff and love the name!
@SatoriGraphics 9 ай бұрын
Thanks for the input
@sohelahmed6300 Жыл бұрын
I can see you got deeply inspired from the 4th logo at 3:08 showed in this video.
@IamP3ngu1n Жыл бұрын
Nice work ! From a side angle, the final Logo design looks like one of the hand striking techniques used in Karate. I think it's called "hiraken".
@sarudoman1993 2 ай бұрын
Hello, I am Brazilian and I loved the final concept. Just a note that could have jeopardized the entire project: Brazilian Jiu-Jitsu (jiu-jitsu) uses the fist, but in Brazilian Jiu-Jitsu (jiu jitsu), there are no punches or kicks. If it had followed the initial idea that resembles a punch, the final concept would have been weak and meaningless. This is not a criticism of your work, as I loved the process and the final result. However, it highlights that even experienced professionals can make serious mistakes if the research phase is not well executed. That's why it's so crucial. Hugs from Brazil!
@PachekoJr Жыл бұрын
Hi Satori, can you make a video on how to create a consistent visual system?
@irfanmahmudmaruf5430 Жыл бұрын
owesome!
@SatoriGraphics Жыл бұрын
cheers bro
@HELL-O939 4 ай бұрын
u look like seregi ramos fr real dude!!!
@SatoriGraphics 4 ай бұрын
lol let me look this person up
@nickempire7245 11 ай бұрын
great video can i know the font name you using in whole video?
@filipkoric5360 3 ай бұрын
Very straightforward and to the point. Nice job regarding the process. But my burning question for You (and the entire graphic design community here) - do we agree with clients wishes even if they make no sense? Would You say big, cold NO to the clients wishes? I mean - You showed us what final logo looks like at 8:53 - and it is absolutely attrocious (just my opinon, no hate) compared to Your initial concepts. Do we agree on clients micromanagment or do we say no? Would You fire a client? In any case - thank You for this video. Cheers!
@nickzzelectrical 11 ай бұрын
Genius
@SatoriGraphics 11 ай бұрын
👍👍👍
@wilay-a-aza110 Жыл бұрын
That's good❤
@SatoriGraphics Жыл бұрын
Cheers
@SchakalWal Жыл бұрын
Kinda funny how you managed to misspell Jiu Jitsu in so many different ways in just one video 😂 Jokes aside, this is a great video. Thanks for sharing the process
@_cjrriley Жыл бұрын
Thank you for the case study on how you designed the logo. It sucks that the client decided to ruin the design with a triangle. However, I feel like you could have picked their brains on _why_ they were so keen on the triangle and you could have figured out a solution where it would incorporate the triangle that they wanted and _still_ make it work properly for their brand. This is something I learned from the "Building a Brand" series of videos from The Futur. With that said, I certainly prefer what you made over the client's suggestion.
@the_skater0716 16 күн бұрын
What software do you use to make these logos?
@csi083 10 ай бұрын
It may not actually suck that the client chose the triangle logo. A triangle actually also portrays togetherness and hierarchy in that field of martial arts. It highlights the importance of leaders and the unity they must defend.
@SatoriGraphics 10 ай бұрын
Yes, the strongest geometric shape. That's why I made the design. I just simply thought the other design was more iconic.
@MikePeiman 8 ай бұрын
@@SatoriGraphicsI love them both. I wish I could design that simply, relevantly, and especially - efficiently! On the designs, honestly they are both iconic, but I think they didn't make the wrong choice with the triangle. It looks really great in use on their uniforms etc, and I think captures the dynamicism of martial arts, and BJJ in particular (as a combination of chess + wrestling, versus some more striaght-ahead styles like shotokan karate and jeet kune-do). I would love to see your favorite, the square aspect logo, in use in the same product settings. Then, I could be face decision paralysis and make 79 more variations, wasting weeks of my time, and ... wait. I think I might need to follow your process. But serious question - how do you *constrain* your creative process? Do you ever experience decision paralysis? How do you handle the urge to see how 1,000 different fonts look across dozens of different variations? This is a problem I face in myself, I'd love to hear your thoughts.
@vadneydasilva230 Жыл бұрын
It's a shame the client ended up choosing a different design from what you were thinking. I guess it quite often. But this study case just shows your expertise in this area... Thank you for the good content... Keep it up with the good work. P.S: I am right behind you...
@8jjiyu654 Жыл бұрын
😱
@shyamshobhasana Жыл бұрын
Nice video ....!!❤ Here is one question.. Why client used blue colour for this website?
@SatoriGraphics Жыл бұрын
I'm not sure, I didn't design it 👍
@ellenripley4837 11 ай бұрын
The triangle shape makes more sense in the context of the nature of the brand to be honest. The square design looks more like a gaming team brand than a jiujitsu school.
@zk4929 Жыл бұрын
I am confused, when I look on the client's website, they are not using any of the ones you recommended. The have the G thing in a silly triangle?
@SatoriGraphics Жыл бұрын
That's what they went for in the end.
@MySelfPratikLadani 3 ай бұрын
feeling 😥. for that twist.
@SatoriGraphics 3 ай бұрын
yeah lol, owel :)
@raoufchatti Жыл бұрын
it's always the client at the end lol
@SatoriGraphics Жыл бұрын
Yeah that's often the way it goes lol
@passive-aggressive Жыл бұрын
Client always wins. I am wondering what you did to try to convince them otherwise and how it didn’t work? I want to know that for my graphic design work.
@tahagraphics1 Жыл бұрын
Can you design a logo of Letter T&G please 🙏 I'm requesting you
@NineTnk Жыл бұрын
Omg, that client final twist absolutely ruin your logo… And they like to said designer have huge ego, well, cause shit like this is exactly why. Anyway, nice logo! When I see the fist in that G, I instantly love it!
@SatoriGraphics Жыл бұрын
Hey thanks for the feedback!
@saturnteatree Жыл бұрын
First one looks like a Gatorade design lol very sport like i dont like the client chosen design looks too esoteric but nice job!!!!
@EllyseaAndDolls Жыл бұрын
Hello, the discord link has expired, I'm looking for a way to join your server :p
@IamShashi98 Жыл бұрын
Noicee
@SatoriGraphics Жыл бұрын
ty
@wilay-a-aza110 Жыл бұрын
❤
@SatoriGraphics Жыл бұрын
@anggermiftahuddin1858 Жыл бұрын
The triangle version is actually not bad.
@SatoriGraphics Жыл бұрын
I agree but I prefer the other option
@8jjiyu654 Жыл бұрын
I disagree. The edges are all out of place, simply disastrous. Satori's proposal was better.
@designerkewk Жыл бұрын
Hey did u just reup an old video, i like ur works so much but i just saw a 100% simillar video just 5 min ago, please check it )
@SatoriGraphics Жыл бұрын
Yes I did and also mentioned that this video is a remaster. I updated the audio and added some extra stuff
@HarryGileis Жыл бұрын
Where is the contract template?
@SatoriGraphics Жыл бұрын
you can search 'satori graphics contract' in KZfaq and it will come up
@Design.Nation Жыл бұрын
A part of me kinda died when i saw the logo he decided to go with :(
@unknownpage9239 2 ай бұрын
Conclusion : no matter how smart you are, the client will always be smarter than you
@themanfromvolantis Жыл бұрын
I asked AI to help me design a logo for a business. The business is pet sitting. With the main focus on dog walking with a speciality or niche for fish especially koi carp disease identification and cure. AI suggested an informal happy looking dog. I thought "great" Then it suggested ....playfully holding a koi carp in its mouth. I was obviously horrified and suggested we forget the fish part and just go with dog walking. Then I got the design. A flat cardboard box with PIZZA written on it. So I wouldn't worry too much about AI just yet.
@SatoriGraphics Жыл бұрын
lol thanks for the funny comment, made my day
@TheDarkFlameHero 4 ай бұрын
I kinda cringed at the end on that triangle 🤣🤣 oh well
@gilgabro420 Жыл бұрын
do you have a blue eye?
@SatoriGraphics Жыл бұрын
Yes I do, I have 2 :P
@gilgabro420 Жыл бұрын
@@SatoriGraphics ok so 2 blue eyes because of a fight or because of your pedants? :,D Might wanna get some sleep if you didn't get in a fight. :,D
@chunkygrumpy7561 Жыл бұрын
A lot of typos in this video, sadly. But overall, the idea and process of constructing the logo is awesome.
@SatoriGraphics Жыл бұрын
this is an old video re-upload, and before I hd an editor (dyslexic) 👍
@chunkygrumpy7561 Жыл бұрын
@@SatoriGraphics It's okay. What matters to me more is the content itself. Awesome as always! :)
@vrombo Жыл бұрын
defender gaming mouse, man 😂 exactly same logo.
@SatoriGraphics Жыл бұрын
Never heard of this brand, but its almost impossible to design a logo that doesn't share a resemblance in some way to another one, simply due to the sheer amount of logo designs in existence
@vrombo Жыл бұрын
@@SatoriGraphics yeah, that's true, that's why it's dangerous to be proud of a simple form.
@pandezyderiusz3744 Жыл бұрын
nooo chu***e w trójkącie :( Oryginalne było mega lepsze
@BatsiraiMusuka Жыл бұрын
Client ALWAYS wins. 😅
@SatoriGraphics Жыл бұрын
Lol until getting paid, then everyone is happy
@BatsiraiMusuka Жыл бұрын
@@SatoriGraphics Medicine for our obsessiveness 😅👌🏾
@thenot-so-smartfox4145 Жыл бұрын
Hey man that was a great video, gave me many insights as I'm working on my own personal brand right now, a bit similar graphically to this one. Thanks!
Jacqui Naunton // White Deer
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