Ok so I take a neutral stance on “clean beauty” in this video (as I always have; I’m very live-and-let-live by nature). But just in the past day, I feel like I’ve seen such an absurd influx of misinformation from the clean crowd. The heck is going on!!? So here’s an extension of that conversation: Mary & May is indeed a “clean” Korean brand. You know what they use in their sunscreens? Organic filters! You know what we call those in the US? Chemical filters! (not great terminology as everything is a chemical). And do you know why they have no problem adding those to their products? Because they are NOT shown to be dangerous - unlike UV exposure, which is a known carcinogen. Be careful on the internet, folks - there’s so much misinformation out there, and a lot of times it seems to be coming from grifters claiming to be experts.

Great to hear you talk about price differences between areas. I live in Australia and can’t believe how expensive Mac, Elf, etc are in comparison to prices quoted by KZfaqrs. I have been a KBeauty & JBeauty fan since the 90’s because the skincare is higher-tech and so much more affordable here.

Please consider making a video about those time tested “must have” products in your everyday skincare routine (night/evening). And tell us how/why each product made the cut. This could be a series that’s updated periodically as certain products are replaced. Some KZfaqrs call it their “ride or die” skincare products. Thank you!

Oh my god, thank you for mentioning that certain brands aren’t inexpensive everywhere. This has frustrated me for 15 years. Especially as a teenager. I would see youtubers talk about drugstore makeup that they would consider as cheap. But over here (the Netherlands) those product would sometimes be as expensive as some high end stuff over in the US. And people from the US were totally not aware of that

Girl, you are giving us Heather Locklear vibes today. Rock it.

When I inventoried my skincare, looks like Deciem is my unintended favorite brand, with equal amounts of NIOD and The Ordinary taking up space. However I have mostly "singles" that I will never be without: SKII, numbuzin no 3 serum, Indie Lee CoQ 10 toner, etc. I don't have brand loyalty, just product loyalty. I don't try new things often, but right now I'm very intrigued by Medicube!

I just love your content! You’re so informative and apparently I’ve been missing that. Keep doing what you’re doing. You’re my absolute fav🥰

This video was like a bingo card for my own routine 😂 makes me realize how much you’ve influenced me over the years! Thanks for another great video.

Hit my favorites mostly. I had another fave for Isntree . Green Tea , remember wild Yam and the Onion Toner isn’t that new lol . Great fun ! thank you for sharing.

I love how you take account the price differences in different countries! It's complicated as some brands are just marketed different in different countries. I've heard people in the US say Vichy is cheaper than La Roche Posay, while it is reverse here in the Netherlands. Maybelline and Elf are cheap here, but that might be different in every European country. I've never tried Kopari (expensive!!) and I wish that Stratia was available here

I’m so sorry for your loss. We love you so much Alice and please don’t feel guilty for taking time for yourself and your family! Please take it slow..time will soften the pain. Best wishes 💕

For christmas I invested in the medicube air shot and use it every other day. I really like it

Another great video! Love your explanation of cost per use - I have shoes that my gut said $150 was too much, but I wear them so often the price per use is pennies at this point. At TJ Maxx yesterday, they had several Mary and May serums, I picked up the box of 30 heartleaf masks, BOJ ginger water essence, Bring green mugwort toner. Thought "Alice would be so proud" when I scored a set of 3 Kopari lip glossy for $12! Laughed at your learning curve comment because I totally squeezed too much on first use

I got my hands on a Mary & May out here just recently. At a great price as well, it was at Winners! Just a simple Hyaluronics Serum but was so excited due to watching your previous videos. ☺

Really love your outfit. Looks so nice! I always look forward to your videos l. Theyre so informative.

So excited for this video thank you alice!!

Awesome video Alice! Can you please do an extended video on the Chogongjin products? I know you briefly touch on it in another video not long ago. But I would love to hear more of your indepth thoughts and reviews on this brand! Because I feel like this is one of the first 'premium' hanbang Korean brand that doesn't cost an arm or a leg; espeically compared to other brands like Sulwhasoo, Donginbi, The History of Whoo etc.

Love the video Alice! Here are some brand suggestions to try out: Wellage, Abib (Jericho rose line) and Sana (soy line)🫶🏼

I absolutely love your channel Alice, really wish I discovered you years ago. You deserve way more followers, I cannot wait for you to hit 1 million subscribers one day and hopefully very soon. Will you please review Kaine, Indie Lee and Mooklook. Thanks! ♥️♥️

I love your videos. I always check your uploads. I feel like we have similar skin type, i have acne prone sensitive dry skin type that is why every product you recommend suits me. I hope you will do videos on favorite kbeauty brands and your favorites products from them. I've been using anua toner, roundlab sunscreen and jumiso snail essence i love it. Cerave ointment is my go to every time my skin is compromised. Ive tried Isntree green tea toner my skin couldn't take it. Its really drying.

Beauty of Joseon my fave brand especially their ginseng toner love it

Thanks for this super fun video, Alice. My top brands at the moment are Prequel, Stratia, Niod and more recently, Bloomeffects. Bloomeffects in particular has such interesting qualities to their products and I've found them to be so soothing. Btw, I'm very excited for your Prequel video, whenever it arrives! 😀

I for sure thought your number 1 was going to be Isntree 😮 great video Alice 🎉 love you x

Lovely presentation. I enjoy your line of thinking and reasoning. My skin does not tolerate heavy occlusive moisturizers but loves the Chogongjin ! Loved the mini version of the Sulwhasoo first treatment essence. It was around $18-20. It is available now on stylevanna for around $9.00. So you can get 60ml for $36!! I was torn between reordering it and trying Sooryehan the black serum (has exosome technology) Can you share what specific changes you saw with the ussera over the years ? I am yet to see an older person (not you 😉) demonstrate changes while using it.

Great video. I am loving Stratia Medik8 Haru haru black rice And SK II

I just received my Yesstyle order! I purchased the BOJ sunscreen based off your recommendation (I used your code of course😊) I also purchased the haruharu sunscreen. I’m excited to use my sunscreen tomorrow 😂

Alice, you are my skin twin 👯‍♀️ we always love the same products 😊 btw, I repurchased the Mary & May Cleansing pads last week even though I also thought I hated toner pads 😂

I am curious if you have a video on medicube products. So curious about all in 1 product coming out!

I’m 12 but extremely mature, so I love your recommendations. 😂❤

Yeah I’ve seen the 6 in 1 Medicube device. Dunno when it’s gonna be released in the States, but my guess is it’ll be released around March in Japan.

Thanks for sharing Alice! You make me want to try to BOJ sunscreen. I didn’t like the original one because it left a cast.

Another great video...I'm going to watch your review on Isntree next....Darn it!!....I ordered the Youngan Jin Cream from Stylevana about 3 weeks ago. Everything I ordered said In Stock...but it still hasn't been sent. My skin this winter has been so dry. Do you find the Stratia Lipid Gold and their Peptide product, I think it's called Interface, a good combination for dry skin?

Love your look and your outfit today. I am going to try ISNtree sun stick soon. Have an amazing weekend ❌️ ⭕️

Hi Alice, if your are open to more product suggestions I have on my wishlist a retinal eye cream that I’m curious to see how it’s different from the BoJ’s one, is the Scinic Cicanoid Retinal. Another product that I saw Koreans talk about is the Dermafirm Soothing Repair Toning Serum with Bakuchiol and Glutathione for hyperpigmentation. And lastly check out the brand Medi-Peel, seems so good, I bought my mom a bubble essence for mature skin that is so cool! Thanks 😊

I’ve been super obsessed and impressed with Mary and May’s blackberry cream and serum. I can combine the serum with another niacinamide serum and it’s amazing. And then the cream with my retinal and it’s *chefs kiss*

I was the one who reminded you about the Kopari lip gloss 💋❤

You sold me on Medicube and the products I got honestly have done so much for my skin in a short period of time. I ended up getting the Air Shot that I follow with their Zero Pore One Day Serum and the EMS I use with their Collagen Booster Gel- thanks for the code. 😊Their Zero Pore Cooling Masks are also AMAZING. I was curious about the Ussera, but.. I have a high frequency wand set already, which this device says it does along with ultrasound. I can’t find anywhere on the website description that it does radio frequency? RF to my knowledge is for tightening the skin and lipolysis using heat, but high frequency uses either argon or neon gas inside glass electrodes for the collagen stimulating/anti-bacterial effects. Am I missing something? I’m a little confused.

omg please do a brand review of p.calm

What do you think of the History of Whoo Hwanyu line for mature skin?

I totally get what you mean about BOJ, i got their little trial serum pack as my very first k-beauty purchase because each serum contained ingredients i saw a lot in the k-beauty world. I loved all of them, but as i was finishing them up, i had other products in mind to try because i liked the serums, like the cosrx propolis toner and the im from mugwart essence. Its the brand i go to when i want to try something because i know they do everything well for cheap, but quite frankly, theyre like the foster home of k-beauty 🤷‍♀️ no shade tho because that absolutely has its place and idk what i wouldve done without BOJ

This was so much fun! There were several brands in here from which I have products that I love. But I’m not so much a brand loyalist as I am a product junkie. I love Isntree and Beauty of Joseon and Benton (you didn’t mention) and Dr. Jartt ( they have a cleanser that I’m crazy about ). I’m also kind of a fan of some products from Naturium and Versed. It’s so hard because you like one corner of a brand and then another corner of another brand but you’ve got me very curious about a few high-end Korean brands. I’ve never bought anything expensive from a K-beauty Brand. I get too tempted by the reasonably priced items. 🤣

I love your favourites of favourites list. A few of yours are also on my list. I have a products that are on my must try list. I also have a few brands that have favourites that I use on my face and on my body. I also have a few seasonal favourites. I love SVR cream and baume moisturizer for both my face and body for instance. I use the baume on both my face and body in the drier months and the cream on both my face and body during the rest of the year. I have used a few things from Clarins for decades. I have a favourite body product and a favourite face product from the line. My favourite body product is the Anti-Eau body oil. It moisturizes but also alleviates the “heaviness” in the legs and breasts. My favourite face product is the Beautiflash balm for eyes. It moisturizes and depuffs and can be used morning and evening over and under makeup. I am also searching for an affordable retinol/retinoid for both my face and body. I am looking forward to your favourites of favourites video on body products.

I super hope they get a 4 in 1 device soon, that sounds so exciting and I found myself wishing they had one for a while now lol

Nice selection! My top 5 brands and 3 products from each include: 1. Holifrog: 1) Utopia Microflora Toner* 2) Sunapee Sacred-C Powder Wash* 3) Grand Amino Cushion Cream 2. Sioris 1) Day by Day Cleansing Gel* 2) Time is Running Out Mist 3) Cleanse Me Softly Milk Cleanser. 3. Bubble 1) Plus One Tinted Sunscreen SPF* 2) Come Clean Clay Mask 3) Slam Dunk Moisturizer 4. Kinship: 1) Kinskin Oat Ceramide Relief Oil* 2) Self Smooth 10% Glycolic Serum 3) Self Reflect Probiotic Sunscreen 5. Mary & May 1) Idebenone + Blackberry Serum* 2) Cica Soothing Sun Cream 3) Collagen Peptide Vital Mask * means the product is in my top 10 skincare list of all time. --- I feel like Mary & May would be higher if I tried a few more products from them (I still have that blackberry complex cream unopened). I have favorites from Stratia, Geek & Gorgeous, Face Theory, Purito, and Isntree but need to try more from those brands. The Holifrog Grand Amino Cushion Cream would be my number 1 product from them if it was cheaper. But I really love Holifrog, I've tried all their products except the Halo exfoliator and sunscreen.That Utopia toner really helps my skin to behave! Rarely any flare-ups/breakouts. You should review them. I'm currently trying their more affordable sister brand: Current State of Skin.

please try M&M Calendula Peptide Ageless Sleeping Mask It blew me away!

I am not prone to irritation and I loveeed the BOJ Ginseng SPF, but recently I get tingly feeling on my face when I apply it, and I think I developed an irritation. 😢 Hopefully BOJ will really release EO free version, because like you said this sunscreen is perfect for under makeup!

"I don't know if you can tell, but I'm a person who wears makeup" - really, lol? I totally agree that it makes a huge difference in what sunstick works best. Great video and as always I love to hear your thoughts, thanks, Alice! 🥰

Have you seen the new release of medicube? The AGE-R Booster Pro, I think. They say it’s an all in one device, except EMS. I hope they put you back on their PR list and send you one. 😄

Also, I have been finishing up all my sunscreens before I repurchase the BOJ sun essence. It is absolutely my favourite too.

Hi Alice. My favorite skincare brands are all the same as yours. 😉 Top favorite is stratia lipid gold. Nothing has resolved my skin barrier other than the lipid gold which finally got the dry scaly skin patch gone from my forehead. Isntree brand is my top Korean brand since the sunscreen, essence and toners are my daily skincare products. It is gentle and none irritating for sensitive and reactive skin concerns. I am using only one device for led facial absorbing technique ultrasonic cleaner and the device is still working well into my 1 year. 😊 Missha Chogongjin products are for mature dry skin together with the Sulwhasoo first care serum and the overnight treatment mask. Yes, I agree with you that just using the certain skin products from them makes my skin texture so much nicer. The pores are almost gone and there is hydration and moisture in my top layer of the dermis.

Yes prices are so different . Sometimes irritatingly higher in Japan BUT sometimes much cheaper for K beauty ( and obviously J beauty ) Medicube for the example is so much cheaper here ( yay ) Btw ❤ your top .

Me watching another YT video when I see a new Alice video drop: 🏃‍♀💨😅 Watching this, I realized we don't use MANY of the same products or brands, but I love your content because it feels like hanging out with a friend who is just as enthusiastic and excited about skincare as me. Plus someone who is also dry, acne-prone (oh the struggle). Working in tech, not many women around me are as interested in skincare and makeup as me, so I feel like your content is like an outlet for that passion, excitement, and sometimes cynicism. Anyways, hope you're having a lovely Friday, Alice! I *love* your outfit here. My first thought watching this was, "I love her top." lol.

I decided to go with Panasonic Vitalift RF instead of Medicube. I trust the brand more.

I’d love it if you could review one of these brands: celimax, beplain and p.calm😊

I love Isntree, BoJ and Mary and May as well, stratia isn't in the UK but I do hope they come here eventually, as I heard good things. My other fave Korean brands are Torriden, Cellimax, VT Cosmetics, I'm From, Make Prem, SKIN1004, Kaine and Aestura. From J-Beauty which I am more familiar with, Kose, Nameraka Sana, Shiseido, Minon, Curel and Hada Labo. I don't really Western brands, but I love Glow Recipe and Farmacy, but they are soooo expensive... Paula's choice is also really good but they are also super pricey

Your rules speak to me. ❤ Stratia is such a fantastic brand. I'd have to include Krave Beauty, P.Calm, Numbuz:n, and Dongibi. I really like the way Mary & May does their sheet masks in the 30 pack boxes rather than individual packaging. I would really like to see a video with your thoughts on the VT Cosmetics Reedle Shot serums.

Sulwhasoo first care serum did not have ginseng before, they put it in, actually it has been my nº1 serum since 2013. Its been 10 years+ and i still love it the same.

Alice, I don't have a favorite K-beauty brand, so I choose products from different brands that work for me based on my goals, but unfortunately I haven't bought anything very exciting, because my skin is so reactive, I think it's because I Menopause is coming, so I'm going to go to the dermatologist to get back to "normal", at least I hope so. And here in Chile we are in summer with temperatures between 30 to 36 degrees Celsius and I am only going out when the sun has gone down, basically living in a cave. I hope you have a nice week Alice 😘

Great video, I like the quick recaps of all the favorites. Nothing worse is when a video goes too long when it's supposed to be a recap of products already reviewed! I think it would be fun if you did a video of overhyped ingredients/ ingredient trends you are tired of. Personally I'm tired of niacinamide and hyaluronic acid. They're great ingredients but do they have to be in every single product?

Here I am trying to shop along with you only to realize that a couple of these companies are not sold on stylevana canada 😢

Comparing skincare from canada and the philippines, filippine skincare (which mostly composes of kbeauty) is significantly cheaper due to the closer proximity to korea, though the general wage is comparatively lower than western consumers. In canada, recently k beauty became more and more accessible, atleast in on the larger populated coastlines like British columbia on the west and Ontario in the east. aditionally, though the prices are higher in british columbia (where i reside) brands like The Ordinary are still relatively reasonable. The ordinary's glycolic acid toner being around 16 CAD (or like 11$ usd) Though i'd assume in the interior provinces and the northern territories still have a harder time accesing affordable products

I do think it would be fun sometime for you to do a video of what you think your skincare routine would be if you were using all those high end products. (In this case, you would probably have to pretend you didn't know the prices because I imagine that, like me, even if you had a trillion dollars you would still buy store brand and shop the deals because wasting money is silly no matter how much of it you have.) A high end guide from you would be fun to see, to discuss what makes some high end products a better experience or give better results, and to see what in each category might be worth the splurge if you're going to make it.

My own favorite brands? Ok just judging by number of products I use from said brands and how much I love those products... Coincidentally enough, Stratia has to take my top spot as well! Like, easily. I use 5 products by Stratia on a regular, daily basis. No other brand comes close! Velvet cleanser, Lipid Gold, LG eye cream, Interface, Fortify and also Rewind (not every day with Rewind, but I have it and use it when I remember. I'm trying to remember to use it daily for several weeks so I can track if it makes a difference). Ok so that's 6 lol Second and third, judging just by how many items I buy and use consistently are #2- Timeless (serums) and #3- Drunk Elephant (Protini and Lala Retro when they're on deep sale lol) Including Body care: Beekman 1802, Lush, The Seaweed Bath Co., and Aromatherapy Associates are probably my favorites Other than that there seem to be just one or two products at most from certain brands and it rotates

Kopari body lotion is amazing. I keep it in my line up. ❌️⭕️

I never really got the hype around Sulwhasoo FCAS…until I paired it with SK-II. FCAS first, then SK-II gives such a glow! I know you’re an SK-II fan so give it a go and see how you like it? It’s like they supercharge each other!

I so wanted to love chogongjin but the fragrance was way too strong to me on everything but the honey eye cream and the moisturizers break me out 😢

How's the Kopari lip balm compare with torriden lip essence?

I justify big purchaes with the amount of use. Like my Omilux mask, Hoka shoes, and my $400 comforter. 😅

Ur a nice respite. My mom is in hospice 😢

suggestion for brands to try: acnefree byoma dr sam's (buntings) one/size educated mess creamy skincare jordan samuel

Whats everyone's thoughts on Stratia Lipid Gold Eye Cream??? Is it worth giving it a try ??

Hello! Have you heard anything about or tried the Olay Super Serum?

Have you checked out the Kopari body retinol?

Hey Alice, I wonder if Alcohol is the second ingredient in Sulwhasoo, dosenst it show that the amount of it in it is very high? I can justify using it a little bit for the preservation purposes, but when charging so much they put it as a main ingredient, i just cannot understand it, plus I am afraid that using it daily, it does disturtb the skin barrier. What do you think?

No Geek and Gorgeous!? Shock

Here in Brazil we have 20 usd maybelline mascara... its just off. The same one costs 9~10 USD in us.. So i rather buy Etude house Curl Fix for 8 USD with tax for 10 usd +-. Its better and less expensive.

abib and goodal plz!

Is a Byoma and/or prequel brand review coming soon?

I don’t know what it’s like to be able to try every product from a brand. That must be fun.

Eucerin Antipigment night cream/serum (Thiamidol) PLEASSSSEEEEEEEE 🥲

Am I the only one interested in seeing a budgeting related video? Hahah

Why are people afraid of essential oil? There are so many traditional anti-aging essential oils. I'm still confused why someone who isnt allergic to a plant would avoid it this way?

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