Hi everyone! I will say that this video is an ode to everyone who's been following me for a while or who feels particularly invested in my wardrobe. This video is quite chatty, and it felt a little emotional, too, and I'm not sure I'll keep it Live on the channel forever. I'm planning to make another video about mapping out my style, which is less "feelings" based - and again, where I will have thought more in-depth about what role, if any, fast fashion will have in my wardrobe going forward. Here are some things I am debating about fast fashion and its role within my wardrobe that I didn't mention in my video: - For a while, I talked about the detriment of fast fashion to your wardrobe-but wearing NONE of it made it harder to demonstrate that I was right. I find that easier when I have some of it myself. - Making an 'absolute' decision feels rigid, and, as talked about in the video, it makes any change of plans or mistake feel massive, and dealing with the aftermath is taxing. - Making the final decision of no fast fashion will give nothing but space to discuss and explore things that are well worth it within a 'better' wardrobe. If you have any thoughts or feelings about this (or anything else), please share! It's best if you make your own comment rather than answer directly to this one - that way I am sure to get the notification from your comment. Thank you for watching

It's called evolution, Naja. I'm 66 years old. We are inspired and change and grow to become our very own selves. Enjoy!

ugh, this is why i think i could never have a KZfaq channel, all haters and complainers and nit-pickers! you are human, you have ideas and you experiment and you change your mind, and it's FINE and normal and fun. most of us are out here just enjoying it, don't let the others get you down!! :) xoxo

I think most of us are here for the journey, and your intelligent reflections on the dilemmas we all face (finding a personal style, wanting to stay current, but also battling the fast-fashion/long game dichotomy). There are no simple solutions, and we are all doing our best to make sense of the fashion and clothing choices that we face. So thank you for a brilliant channel, you have taught me a lot and made me think harder about my own choices.

Your journey is very relatable. We change and evolve continuously. I am over 60 and still find my style changing as life changes!

Hi Naja. Loved following your channel for years now, it’s become a weekend ritual to keep up with the same 3youtube channels with a nice morning coffee. Firstly, you have taught us all so much! Asking the right questions when choosing to add a piece to your wardrobe. The true cost of that piece and your responsibility when passing it on. Cost per wear was a revelation! That you can find affordable jewellery that will not tarnish! That where you live and factors such as the culture, weather, energy of a place are factors in style whether you want them to or not. Your personal style is a journey and what you are wearing, not your fantasy version of yourself. I couldn’t define my style until my uncle told me I looked like a French foreign exchange student from the 70s…. But it works for me! And that development has been from your channel and your journey. So thank you, I hope you continue for a long time!

Naja you are very young and you will want some more "fashion" pieces as well as classic expensive pieces. Plus there is affording ethical pieces. I am in my 50's and i find many ethical brands very "country mumsy" and thats not my style 99% of the time. I am British and i do try very hard to not buy polyester or acrylic, but i don't never buy it. I have items in my wardrobe that are 10-15 years old but sometimes things wear out and sometimes i just get sick and bored of seeing myself in the same clothes on photos. I am also at an age where my style is evolving to take into account my age ( to an extent), I don't want to worry about overly clingy or tight or short clothes but i still like fitted clothes. Its a challenge. I then have to balance my budget, but my main budget is actually work and dog walking so i need to curb my fantasy self alot ! 😅. So Naja don't worry, do your best and don't worry about perfection.

Something that I’ve been thinking about for a while is that there is nothing initially wrong with buying from fast fashion brands, it only becomes a “problem” in regards of overconsumption. However, overconsumption is a problem regardless of where you do it. For example you can overconsume from more expensive and ethical brands also. If you go about it in a mindful way, adding things to enhance your style and wardrobe it’s all good in my opinion.

I like your style and your personality so much. I'm 60+ so I can't wear many of the outfits you wear but that just goes to show just how cool you are that I still like to watch your videos. Keep them coming Naja.

I've loved following along with your style journey--I've been here since the year you swore off fast fashion. You inspired me to do the same--with a few exceptions here and there. I focus now on buying a few pieces each year that are the finest quality that I can afford, and thrifting or buying secondhand when possible. Recently I feel like my style has evolved a lot--I've come to favor dresses and skirts so much, they are just more comfortable, even though they're less practical where I live for much of the year (the Pacific Northwest, USA). I'm slowly adding more dresses and skirts because my body has changed and become more curvy. The silhouettes that used to not work for me are suddenly becoming more comfortable and easy to wear. Embracing a more feminine style has been really fun for me.

You are really looking so good as your style has developed. Like others have said I’ve learnt so much from your videos and I don’t expect perfection as what is interesting is how you’re developing. I’m older and still learning so much about what makes me comfortable in my own skin. Keep doing what you’re doing!! X

I’m here in this channel from the tennis rich mom aesthetic and I have to say that I really love following your journey because it’s realistic: our style evolves as our lives evolves, you get influences from life and that reflects on your clothes, and it’s true and nice to see the evolution and the thought process behind it. I think that people that follow you for the process are gonna stay. We grow and change and make mistake and then come back again to something we believed - or maybe not, that’s the beauty of it! I would also love to know in some time how you feel about your fast fashion pieces, how they hold the test of time in a very beautiful and curated wardrobe like yours!

Sustainable fashion includes pieces that you wear for a long time; these include fast fashion. I try to buy sustainably-made clothes whenever possible, but some of my fast fashion items have lasted for years, so it's important that we keep a sense of perspective.

Hey Naja, I really really loved this video, it is a representation of what I love about your channel in general and prefer it to any other channel about fashion. You sharing your honest and authentic opinions, decisions and thought processes is so much more engaging, relatable and helpful than most fashion vlogs I came accross. Please don't stop making these videos, I am looking forward to hearing wherever your journey takes you ❤

Don't sweat the fast fashion or the folks giving you flack for it. Just try to be intentional. "Fast fashion" may not be the best resource for clothing, and it's worth proceeding with caution when shopping from them, but sometimes they put out some pretty great pieces, and if you think you will get good wear out of it, go for it.

It’s good to allow yourself the flexibility to try new things or change your opinion as you develop your style. Although I’ve reduced my fast fashion shopping by ~80%, I’m still lured by fast fashion window displays. 🤣

♥️ as an organized mind (that you are, with well thought out decisions & tracking cost-per-wear, etc.) it is hard to remember: life is not black & white. more often than not, we're living in the gray area! rather than an ultimatum, maybe fast-fashion purchases have an annual limit or otherwise have to pass through a checklist to be purchased(?) ♥️

I'm finding myself in a stage where I'm okay with having a mix of locally owned pieces along with some thrifted pieces. I've also made it known that I don't want to rely on online shopping as much as I have in previous stages of my life. It gets expensive, but I do still find that with handbags, I'm more likely to find higher quality options online as opposed to when I look at what's available in stores when I go in person. It's interesting how that works out, but I do feel a bigger sense of freedom from bending my own rules sometimes. 😊

Hi Naja! I’ve been a long time follower and really enjoy your videos, chatty or not. It’s fun to see your wardrobe updates and hear your musings about fashion, it’s like listening to a friend! I think you should give yourself grace when it comes to buying fast fashion. I personally don’t have much of it in my own wardrobe, but my closet isn’t completely void of fast fashion. We each have an idea of what works best for us and that is what makes everyone’s style journey unique. Hope you are enjoying your time in the UK!

I’ve been here from the beginning and I love how you have changed it’s so realistic and relatable. I have discovered what really works for my style is being very intentional about what I bring in from a mixture of sources-vintage, designer, fast fashion, and sustainable/independent brands. I use to go through a only buying thrifted phase then a only buying sustainable phase. I think your wardrobe just pops when you have high quality intentional pieces from everywhere. Not just like only shopping vintage or only shopping fast fashion. I’m American and my style is definitely Scandinavian. I went to Sweden last year and was just wowed and felt so at home then ever style wise. Going to Denmark this year can’t wait to see the Danes style in person. ❤

Oh I really liked this video 🩵 I watch your videos since your started and I really get what you’re I saying about fast fashion and the “diet”, fast fashion it’s so annoying but sometimes they have really pretty things.

Aaaah the Ralph Lauren dress 😍 About the whole "tennis mom inspiration", I feel when you want a big overhaul and feel a little bit lost in your own wardrobe it's easier and comforting to follow an archetype, but 99% of the time an archetype can't be a personal style. I think I'm down a similar path, I had kind of a Bree van de kamp inspiration for work, but on the weekends I would end up dressing completely differently, and then I went back to uni for 2 years and it changed the way I dressed so much. Now I wonder how I can maybe merge those different styles together, and I feel like the true "personal" style journey is only just starting. In that sense (looking around for your personal style) I totally get that fast fashion might help (my personal nemesis for this is secondhand shopping 🙈), and I felt so sorry when I saw the "backlash" you got from buying fast fashion again. Personally I set myself up for disappointment so much when I go fast fashion shopping that I end up finding everything too expensive 😅 but I also have an h&m top that I've had for over 10 years and that I wear not much, but a few times every year without fail. And I sometimes wonder if a sophisticated algorithm might help me find only those kind of pieces 😂 Anyway, I loved the video, and I love your content, I've been really interested by your traveling recently and your thoughts about how your environment influences your shopping etc. Anyway, thanks for everything, much love 💕💕

i watch you chanel since the start and like it a lot. don't feel pressured to present in a certain way. almost nobody can avoid fast fashion.

You are spotting beautiful pieces from fast fashion and I don’t think you would have such an eye if you hadn’t been on the previous journey.

That necklace is STUNNING! So chique ! It suits you a lot❤

Hey Naja, I'm really happy to see my comment answered in this video, thank you 😊 I always appreciate your honesty, that is one of the points that really sets your channel apart. It's completely fine and normal to change and evolve over time, I think this is very relatable. The last point you made is also very important, we should cherish the culture where "outfit repeating" (a term I didn't know existed before social media - unless you're going to red carpet events) is the most normal thing. I also came up with this little test to check how other people perceive my style: I asked several people over the phone to think of me and describe what I'm typically wearing. Very interesting!! 😅

I wasn’t paying attention to how many followers you had but when you mentioned it I was stunned to say the least. I am so surprised that you don’t have so many more. I would have thought you would be at least near 100 because your content is so good. I relate to your journey so much and learn a lot too. So thank you so much for still doing this for this smaller amount of us too. I also started going 100% without fast fashion for about 3 years, but over time it had become more and more challenging to afford and find items so I have made some compromises now just to help my wardrobe work better. I completely relate to your journey. Please do your best to pay no mind to the critical comments. It’s your journey and we’re just getting the benefits. You owe no one anything. ❤

Buy what you want, wear what you want. If they're disappointed, they can start their own channel and buy and wear what they want. Xoxo 💕

Mange tak Naja I love you ❤ your doing great don't worry

I wonder to what degree the acceptance of outfit repeating is cultural vs. the mindset of a „bubble“. It’s also my experience that most people don’t pay as much attention to our outfits as we think - my hypothesis is, that in most cases, outfit repeating goes unnoticed.

That Monica Vinader necklace is stunning!

People were upset about the fast fashion purchases? Like sure, I don't shop it, but I assumed you were just finding new parts of your style and were testing at a low price point.

So lovely💋😘😘😘👄👄😘😘😘💋💋💋💋💋

Dear @NajaSierra, please, do not feel like you owe us anything..just do you

❤️🇸🇪