Cadillac, standard of the world.

Love the land yachts.

For young’ns the “bing” you hear is the advance frame notification for a slide strip presentation, common in the 50-70s. In junior high, I was the kid at the back of the room turning the slide roll. I was a Leonard Hoffstedter-type chick magnet. ;)

My brother once bought a 1973 Cadillac Eldorado. 501-engine (8.2 liter!), Two doors. Light blue metallic with a white roof. What a great car that was.

These videos are great.

THE 1970S CADDY MY FRIEND HAD ONE GREAT DRIVE ,RIDE SWEET GRILL HUGE A CADDY LOOK..

I have both, definitely the Caddy offers smoother ride,but the Imperial offers more room. Its really a tough decision unless you can have them both. 😊

Those big Chrysler cars were absolutely beautiful,and very underrated by luxury standards! I would love to find one if these beauties! I think personally big labor had to much say in how cars were built and sold! Its obvious that the cars were hardly different in creature comforts and looks!

With all that Imperial luxury can't help but notice the hood and right fender alignment.

Truly impressive Mopar argument for buying Chrysler. Appreciate educational information like providing figures on United States poplulation and number of luxury car buyers. We are even told, how many buyers are purchasing new versus how many are buying old. As for the cars themselves, the driver side armrest with a cubby is a nice touch. I had no idea, there was such a thing as a car with no interior hood release. Not sure why leave springs are superior to coils, but certainly, a front torsion suspesion is interesting. The styling of both cars depart rapidly. One harks back to ornamentation and sharp creases accompanied by bulges. The other is sleek and simplified. I really like Chyrsler's recessed front and rear bumpers.

Neighbors had one of these Imperials. It was constantly giving trouble. The neighbors that had the W123 diesel had zero trouble.

While the interiors of the Cadillac's were starting to deteriorate by this time I do love the exterior styling of the 1969-70 Deville's.

The Imperial for the most part was a nicer highway car but the problem for Lincoln,and Imperial is they weren't a Cadillac,at that time ,the purchase of a Cadillac showed people that you made it.

I like the Cadillac a lot. The Lincoln isn't bad either. But I must say the Imperial is absolutely stunning and is my choice hands down.

My choice is the Cadillac because I much prefer the side mirrors of that car over the 1969-70 Imperial's, the Imperial side mirrors looks like they're stuck in 1964, plus 1969-70 are my personal favorite years for Cadillac's.

Sure is great to watch this and see the differences between these two great old American luxury cars. Imperial salesmen could point out all of the "product advantages" their car featured until they were blue in the face. In 1970 if you owned a Cadillac you'd "made it". Period. End of discussion. The car instantly made that statement just by rolling up to be seen. Like a BMW today; it was all about the image. In comparison, the Imperial kinda' looked like a stretched out Plymouth. No-one on the street ever mistook a Sedan DeVille for an Impala.

If you were a Cadillac buyer, and headroom was a concern of yours, that’s why you didn’t buy the hardtop Calais or sedan Deville, you bought the regular models, or the Fleetwood Brougham. Or, if you could afford it, the Fleetwood series 75 sedan & limousines. Since they were all slightly taller then the hardtop models. and most Cadillac buyers were aware they had different options, but they bought Cadillacs because of the smooth ride that they always hear about, and the looks. They also bought Cadillacs because usually that’s the type of car they buy when they thought of luxury back then. Especially if they were slightly younger than the average Cadillac buyer. And for those who bought Cadillacs for many years, usually would continue to buy them because they served them well.

Almost had me sold - but I'd still of preferred the Cadillac.

🏆Mopar🏆 🍀Got R Done😎✌️

The Crown would have been a closer match to the DeVille; the LeBaron trim was more in step with the Fleetwood. You can see from this, Chrysler skewed this in their favor from the jump. Surprise, surprise, surprise. 😆

Were I in the market for an American luxury car in 1970, I would definitely take the Imperial. That’s because Imperial offers a lot more in terms of options and equipment, like the instrument panel, the door storage panels, hidden headlights, seats, stereo, etc. plus Imperial’s interior has a lot more attention to detail in terms of ergonomics and layout.

Mopar, The Best. Roc On The Rock V8 🤜 ⚔️ 🤛 🏁 🎱 🇧🇷🇧🇷 🎸👻

If I was shopping for a full size sedan in 1970, a well optioned Newport with a 2 barrel 383 would have sufficed. In a GM showroom, I would have looked no further than a Delta 88 with a Rocket 350. Compared to an Imperial or Cadillac, the money I would have saved would have provided a substantial down payment on a new house. 😉

Always remember. -Look and see what everyone is doing.. then go the other way.

They are both nice in their own way I have a 2009 CTS Base and very happy with it

Although I really like this model Imperial and would love to have one - I remember at the time they couldn't compete with Cadillac/Lincoln because they had become too "Chrysler-ish" inside and out - whereas the Cadillacs weren't "Chevy-ish" and Lincolns weren't "Ford-ish" both having their own distinct bodies/interiors from their lesser "cousins."

Stunning Imperial. I would love a coupe in black with a white interior and no vinyl roof. '70 was the last year you could get a Crown coupe with a slick top.

My dad bought a new '66 Cadillac Coupe de Ville when it became available at the dealership. He later traded in that Caddy for a 1970 Chrysler Imperial. He was a mechanical engineer. Maybe he saw this promo film...

Like the video states… people were brainwashed into thinking Caddy was the only choice they had. Imperial had many more standard features and upgrades. Plus a better handling car. The Caddy had a wallowy ride and handling. My choice would’ve been Imperial or Lincoln.

I've always been a GM guy. But if I had been around in the 60's and 70's. I might've been a Mopar guy. Then again, AMC and Ford had good cars then too. It's hard to tell what I would've driven. One thing's for sure. I was born in the wrong era

I'm 60 and have loved Mopars since I was a pre-teen or teenager, but I never liked the Fuselage-era Mopars. So, based purely on looks, I would take a Cadillac over an Imperial for 1970. But like m.pietro9087 said below, it would be a tough decision when considering all factors. Also the fuselage-era Mopars have been growing on me over the years, and now I wouldn't mind owning one.

I've had both. For all-around comfort, it is Cadillac for me. Imperial, like today's cars, will ride nice ONLY if you get it above 80 MPH. Most people though prefer to stay around 70-75 MPH. The Imperial was way too firm. Cadillac's seats were more comfortable too. Cadillac was also a quieter car.

I'd like the Imperial

I’ll take both please!

I'm sold on the 1970 Imperial. Where can I buy one?

The Imperial is hands down the more beautiful car. Sleek, concealed headlamps are truly a huge plus!! Love Caddys but it looks chunky next to the Chrysler. I'll take the Mopar!!!

I got the picture. Now I want an Imperial

The 1969 -1973 Imperials had several unique trim and convenience features that Cadillac did not have. But that was only possible because those Imperials were heavily based on the Chrysler New Yorker ...without the unique body and interior design of the Cadillac compared to the Buick Electra and Oldsmobile Ninety-Eight.

I like the misaligned leading edge of the hood where it meets the right front fender.

One issue was by this time Imperial shared a body with the New Yorker. 1968 and prior Imperial had its own body.

Most people buying these cars kept them for maybe 3 years and the Cadillac had the highest resale value, so if you were putting a lot of miles as a salesman, you could always sell a high mileage used Cadillac back then

I have the 70 deville Convertible, and it still holds up today.

I'll take the cadillac. Design on those year imperials is so flattened pie plate. Now the 66-68, styling much better imho.

Taking nothing away from those beautiful Chryslers, it just makes them look like one of the many car companies that were constantly trying to measure up to Cadillac, The Standard of the World 🌎I still drive my ‘70 Deville and always will.

Love the Caddy but I'd still take the beautiful Imperial. Plus I love vent windows. 😄

Ah, The Old Days 😁. When Cars had Style! Both Good Cars. Personally I would buy The Imperial Tough Decision

Heh - would love to see an auto maker revive some of these land yachts with modern tech and mechanical features... with the size and weight of some modern SUVs - they're just these yachts with higher ground clearance.

MOPAR OR NO CAR!!!

Lincoln (Continental and Continental Mark III) were the best American luxury cars of that era.

I've never ridden in a Cadillac or Imperial but I will say that the Imperial indeed has a lot more room than the Cadillacs and Lincolns of the era and that the Imperial is about 2 inches taller than a Cadillac or Lincoln of the era and that they have far superior handling than the Cadillacs and Lincolns of the era. Yeah the Imperial does not have a great ride for it's size but if you like handling this would be a car of choice. But if you want a superior ride than the Lincoln would be the better choice for ride. If you want somewhere in between get a Cadillac which is the best way I can at least describe even if I myself don't own any of these cars but at least by doing research it really does give you an idea on what you really want in a car.

Unibody construction, aerodynamic fuselage styling, torsion bars in front/ asymmetrical semi-elliptical leaves in back, a 440 big block, I'll take the MOPAR any day.

The Cadillac has a traditional limousine look ,the Imperial has an alternative look ,like a large luxury fuselage shape muscle car. I'd take the Imperial. And Iv'e always thought Lincolns had it in the looks department over Cadillacs .

I prefer the look of the 72 Imperial.

This is true back when I was a little older I bought Caddys. Now that I’m a little younger I buy Vettes brah

My grandmother had a '70 sedan DeVille. That high compression 472 was incredible. They say 0-60 in 7sec! That car had the weight of a Winnebago. It would easily do 135-140!

good old Imperial the luxury car for MoPar 1 of the Big 3 US car makers in history that was the Roll Royce to us the Cadillac is the RR of GM and Lincoln is the RR of Ford and Imperial is the RR of MoPar.

In 1967 and 1968 i am getting a cadillac (eldorado) but in 1969, 1970 and 1971 its definitly a imperial 4 door hardtop

these are what i call "cars", not like japanised, computered, mishapen plastic boxes of today. the america that i loved. from france

Happy new year knom I like me gm cars

Oh those 5000 pound land yachts. Let any of the big 3 find their balls and go ahead and build something like that today. CAFE be damned.

I just may have been view 1000 @ 11:46 PM 12-31-23 👍👍👍👍

Can't beat Cadillac for style... versus the fuselage body. Prefer the angular style.

If this was the 1971-73 Cadillac I would gladly choose the Imperial, by 1971 there wasn't much of a reason to choose a Cadillac over a Buick or an Oldsmobile

Naturally since it's a Chrysler film, they try and make the Imperial seem better all around than the Cadillac. Unfortunately for Chrysler and Lincoln, as beautiful as they were, they just didn't have that ultimate presence a new Cadillac brought to the table. Even the top line Oldsmobile 98s and Buick Electras were a wiser choice than the top of the line Chrysler or Lincoln product. Of course, some might think, that's just my opinion, however, facts are facts. Back in those days, if you had a new Cadillac in your garage, nobody could come up to you are argue they have something better....

The LeBaron was their top of the line car. They should have compared it with the Cadillac Fleetwood and not the Deville.

I would prefer to live in the interior of the Imperial any day, I just don't know about the performance... The only 440's I've driven were both six-packs, and they still underwhelmed me from a torque standpoint compared to the 460, 472, 455, 455, etc.

At this point people with money and taste were buying Mercedes cars in ever growing nunbers.

0:26 Cadillac does have it all brah 🤷

In the 1980’s, friends & I would purchase those Imperials just to strip the 440 engines out of them for our Mopar muscle car builds. 😞

For 9-10 hour drives I take the Fleetwood. For flying low and making the speedo needle vanish the Imperial with its evil howling 440 that can't be beat.

How about trunk space? Proper training would have included a ratio of bodies to cement bags the trunk can hold. There seems to be some intentional misconception between the two. Owned a '70 Chrysler Newport Custom and a '69 Sedan de Ville but have to go with the Caddy.

A competitor claiming that the main reason they are far behind in sales to the market leader due to customers having been "brainwashed", is the reason why they are not #1 or #2. The Imperial model was discontinued in 1975.

Cadillac offered a Convertible in 1970…. Imperial did not! ☺️

I think the Imperial was the better car and better looking car but the Cadillac had the power of its name and past !

2:25 - you can't even tell if that the tail side or the front side of the Imperial.

Chrysler should have made a deal with Monty Hall to give away a few Imperials.

Cadillac :)

8:43 Homer Simpson's Cadillac.

interesting... in 1970 200 million Americans and 3 million luxury cars sold. In 2024 330 million for 100 thousand cars. Where has the American dream gone?

The only thing wrong with an Imperial is that it is NOT A Cadillac...

I'm in generally a Chrysler guy. But I'm going to take the Cadillac with the 472 375 hp.👍 I used to own one and I took my driving test with one. You believe I parallel park with that car four door and I did it first shot.😂😂😂👍👍👍. In rahway New Jersey near the prison😂😂😂

The cadillac was still more reliable and easier to maintain !

The Imperial was a good looking car but couldn’t compete against Cadillac and Lincoln because of the ride. The Imperial’s stiffer torsion bar/ leaf spring suspension rode stiff compared to Cadillac and Lincoln’s cushier coil spring suspension and Cadillac and Lincoln’s full perimeter frame chassis rode quieter than Imperial’s unibody because the perimeter frame blocks out a lot of road noise. The Imperial just didn’t have the luxury car ride the Cadillac and Lincoln had and American luxury car buyers expected. Even the less expensive Buick Electra, Olds 98 and Mercury Marquis Brougham rode far better.

What’s the background music name ?

Wow. The Cadillac looks a bit dated.

I'd buy the Imperial over the Cadillac. 👍👀

The Cadillac's of the 1960's used to be decent cars. By the 1970's they started going downhill, and by the late 1970's they were a disaster! Doesn't matter anyway because when they go all electric they'll be out of business!

No doubt the Imperial was engineered better. Mopars always had that edge... But Cadillac wins in the looks department. Notice the filmstrip does not mention the drivetrain at all? The 472, Quadrajet, and TH400 were an unstoppable combination that Imperial couldn't touch, and they knew it!

I'm a Mopar guy. But not rich. The Caddy is much better looking.

Give me the caddy

The 1970 Cadillac did not have Rim Blow because they had it in 1969 and it was a failure.

Looks more like a 68 Impala 😅

Oh now c'mon lol.....I'm a Mopar guy, and even I'll admit that the Caddy is the better luxury car

Cadillac truly an original in a world full of carbon copies

The Imperial has hidden headlights but if you've ever heard them close it sounds like a trash truck, also the Cadillac is much more solid and rides smoother.. The El Dorado was the worst riding Cadillac of the era.. But if I had to choose one today and I'd take the Imperial ,, it's more interesting...

Very simply you just don’t have the prestige of the Cadillac of that time. It was the Cadillac of vacuum cleaners etc. Cadillac had luxury and brand recognition that no one else could catch. No one that I know of dreamed of owning an Imperial or Lincoln for that matter.

Shame the Imperial they showcase has a poor fit on the bonnet/hood against the wings/fenders

Imperial could never be a serious threat to Cadillac. Do you see the Imperial nameplate anywhere? They even tried to pass K cars of as Imperials. Nobody did luxury better than GM. Chrysler Imperials weren't even up to par with the Buick Electra 225 Limited. They were big that's all. People bought big Chryslers because they couldn't afford Buicks let alone Cadillacs.

The thing this forgets to mention is that the Cadillac 472 V8 was Bulletproof RELIABLE. Better than Chrysler engines at the time. !!!!

Why did they go out of style?