Nabisco - Bigger Than You Know

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2 жыл бұрын

Nabisco has been one of the biggest brands in food, being at the center of some of the most significant business deals in the industry. This video talks about the history of Nabisco while highlighting some of its most notable products.
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CiCi's Pizza: • The Decline of CiCi's ...
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Fry's Electronics: • The Decline of Fry's E...
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Пікірлер: 649

@Sonicfan138 2 жыл бұрын

My grandfather actually worked at Nabisco way back when. According to my grandma, he would bring home tons of boxes of Oreos and Mallomars, which honestly sounds like the greatest benefit ever.

@RodolphosTechchannel 2 жыл бұрын

Fake

@jzv.71 2 жыл бұрын

@@RodolphosTechchannel proof?

@kristin332 2 жыл бұрын

@@RodolphosTechchannel how do you know that

@yt-user03561 2 жыл бұрын

Yeah my grandfather did as well. . . . . . Not really but just jumping in on the bandwagon 🤷‍♂️

@RodolphosTechchannel 2 жыл бұрын

@@MrRezRising fake news media

@god_of_none 2 жыл бұрын

MatPat actually did a Food Theory on Oreo and Hydrox. Oreo actually used more underhanded methods to claim the top spot, it wasn't just the Nabisco name alone.

@kurtispalmer8168 2 жыл бұрын

Yeah that was a good video, watch out for the nabisco hench men😅

@dodgsonwevegotdodgsonhere9970 Жыл бұрын

MatPat is a hack who has shit theories on things he doesn't play or know about.

@god_of_none Жыл бұрын

@@dodgsonwevegotdodgsonhere9970 aren't you just a ray of sunshine

@dodgsonwevegotdodgsonhere9970 Жыл бұрын

@@god_of_none Far better than what Matpat is, and that's good enough for me.

@areasevenpro 2 жыл бұрын

Fun Fact: In Japan, Nabisco products were manufactured under license by Yamazaki Baking from 1970 until 2016, when Mondelez International terminated the joint venture and opted to have Nabisco products imported from China and Indonesia. A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture. In comparison to the current Oreo, Noir has a darker cocoa taste, which is much closer to the original Oreo recipe.

@abandonedchannel1010 Жыл бұрын

the same thing happened with PepsiCo

@share_accidental 8 ай бұрын

singapore has both versions!

@mcloughlinguy4127 2 жыл бұрын

The guy who formed Nabisco, Adolphus Green, actually betrayed his business partners who he had helped create the company that would later become Nabisco by going behind the backs of the founders of American Biscuit Company to merge with William Moore’s company and put himself in control of the newly formed Nabisco.

@littledudefromacrossthestr5755 Жыл бұрын

Source/proof?

@StabsTheMaster Жыл бұрын

Adolphus hitler?

@tiggie_96 Жыл бұрын

Source: trust me bro

@mcloughlinguy4127 Жыл бұрын

@@tiggie_96 food that built america

@drizzyuzumaki8753 Жыл бұрын

@@littledudefromacrossthestr5755 go look up hook he does a full video explaining

@rararasputin8608 2 жыл бұрын

Company Man, your content is blessed. Have you considered covering Peloton's rise and fall? Something about the pandemic, rising competition, and other factors... This said, I thank you for your content which has helped me though these times.

@andrewgreenwood1387 2 жыл бұрын

peloton needs help

@rararasputin8608 2 жыл бұрын

@@andrewgreenwood1387 I worked for a Peloton campaign, it died in around a year and a quarter of a year (15 months, 18 months tops).

@deester7914 2 жыл бұрын

Yeah I’d be interested in him covering the copyright infringement lawsuit regarding the music on their treadmill software

@rararasputin8608 2 жыл бұрын

@@deester7914 Holy smokes... I was unaware of that one, and I spent 3-4 months in that campaign!

@nickbuis3307 2 жыл бұрын

I remember moving to Argentina when I was 7 years old in 1988 and used to miss Oreo cookies but then Nabisco bought out Terrabusi and brought along Oreos and Chips Ahoy. I was ecstatic!!!

@DjJokerr 2 жыл бұрын

Ok boomer!

@nickbuis3307 2 жыл бұрын

@@DjJokerr GenX but not a millenial by 2 months, October of 1980.

@hope2029 Жыл бұрын

@@DjJokerr us boomers ended in 1964....what does that have to do with anything?????🤨

@electrojones 2 жыл бұрын

This is my favorite YT channel. Your research and presentation are impeccable.

@DMacB42 Жыл бұрын

It’s always really succinct. This type of video could easily be 30+ minutes but he keeps them so tight.

@JDWanko 2 жыл бұрын

The HBO Original film "Barbarians at the Gate" regarding the RJR Nabisco buyout in 1988 (based on the Bryan Burrough and Peter Riegert book of the same name) is a must-watch for business history fans or film enthusiast.

@MSDesignASMR 2 жыл бұрын

I find it interesting that Oreo isn't the original....Hydrox is.

@DjJokerr 2 жыл бұрын

Stop spreading lies! Put respect on Oreo name.

@moodydodds 2 жыл бұрын

I liked Hydrox better back in the day

@Kammywammy121 10 күн бұрын

Fax

@santoraofcali5458 2 жыл бұрын

My father was a delivery driver for NABISCO in New York, back in the late 50's. While waiting to be hired with New York Ciy Fire Department

@williamhild1793 2 жыл бұрын

Having Kraft and Nabisco together does make sense--- cheese and crackers! :)

@Brandon-bc5um 2 жыл бұрын

We've forgotten the crackers, gromit!

@boomerangfishcb 2 жыл бұрын

My grandpa retired from RJR around 1994. He worked as a flavorist and although you’d mostly think it was related to cigarettes, they also tested food products. Not bad for a guy without a college degree who had been luckily picked from the factory floor.

@jennifermcbryde8887 Жыл бұрын

Fun Fact: did you know that there was a Disney short at the 1939 New York's World's Fair which is produced for Nabisco Mickey's Surprise Party? It's the only short to use Fred Moore's Mickey and Minnie's animation design

@ronnieperez8519 2 жыл бұрын

I heard one of my great aunts worked our local Nabisco plant back in the 80s I believe. My grandfather also worked for them as a line mechanic back in the 90s. I remember him coming home with his Nabisco shirt on.

@Thinking_Business 2 жыл бұрын

The story behind RJR Nabisco and its leveraged buyout is a legend on Wall Street. It really foreshadowed the rise of the private equity industry and its dominance in corporate America today - highly recommend the book (and movie) Barbarians At The Gate to anyone interested!

@samanthab1923 2 жыл бұрын

I remember that movie. It was great. Lots of good actors

@phoenix5054 2 жыл бұрын

Dominance, can we really say that? With the exception of private equity companies that ends up owning 5% of every blue chip, I see them as LBO-obsessed just buying already dying companies and just squeezing them for their last worth. Big tech and banks are the ones dominating. They're just vultures ultimately.

@Sonicfan138 2 жыл бұрын

I was going to comment about Barbarians At the Gate! Excellent book, and it really showcases how KKR in particular became a force in the private equity world.

@cambo__ 2 жыл бұрын

Been waiting for this one the longest!! Thank you & great video as always!!

@shadowgb 2 жыл бұрын

man that is wild you do this today. i have been watching a show called "the food that built america" and last night I watched the episode about nabisco and how they came up with the oreo.

@gracef.8145 2 жыл бұрын

There used to be a Nabisco factory nearby that closed down a few months ago. You could always smell cookies driving by it!

@ducky19991 2 жыл бұрын

I live by a nestle dog food factory, wish it was a nabsico factory instead that sounds way more pleasant 😂

@megami215 2 жыл бұрын

same but they closed it recently haha maybe the same one

@frankrizzo4460 10 ай бұрын

My Dad worked for Nabisco for over forty years back when I was a kid. He retired in the 90s. Growing up he would always bring us all the new items that didn't hit the supermarkets yet for us to try out. As I got older I would go go with him to work on the weekends helping him packing the shelves and stamping all the products before scanners existed. He's no longer with us but every time I see those old commercials I think of those days. I miss them now more than ever before. Great memories back then.

@TBH_Inc 2 жыл бұрын

There was a viral string of tweets 2 years ago where a guy figured out that Triscuit meant Electric Biscuit because people (including the Nabisco themselves) forgot what it meant.

@DanLoftusIII 2 жыл бұрын

Love your videos! I learn so much new information I was not aware of. Looking forward to your next video already!!!

@ghostcoffee1099 2 жыл бұрын

Can you do the rise and fall …and rise again of Hydrox? It’s gotten a cult following for being the originator of sandwich cookies.

@spongeboobstar5488 2 жыл бұрын

For real?

@iamacatperson7226 2 жыл бұрын

@@spongeboobstar5488 yea. They were first, but their ads, at least for a while around when Oreo was created, was just them bitching about Oreo taking their idea, so they kinda died in popularity

@BeautifulAngelBlossom 2 жыл бұрын

why would them nasty thing be coming back Yuck

@enigmawyoming5201 2 жыл бұрын

Wow! I’m shocked to hear the Oreo was introduced in 2012! I swear I thought it has been around a lot longer than just 10 years.

@stefanbraem 2 жыл бұрын

It's 1912...

@glubstubs 2 жыл бұрын

@@stefanbraem no currently it's 2020

@profilepicture828 2 жыл бұрын

@@glubstubs actually it’s 2023

@FinestCitizen 2 жыл бұрын

Must be that Mandela Effect.

@scottb.3905 2 жыл бұрын

@@stefanbraem Check 5:44 :P

@olli_k 2 жыл бұрын

I used to pass a Nabisco bakery on my way to work. This one made cookies and the smell would drift for miles. It smelled so wonderful when I would drive by that place.

@ws2940 2 жыл бұрын

There is a great book called Barbarians at the Gate: The Fall of RJR Nabisco. It chronicles the LBO (Leveraged Buy Out) of RJR Nabisco.

@musicsmith14 Жыл бұрын

I finally know why I grew up with Oreos and Chips Ahoy having a different brand name (Christie) than my U.S. friends (Nabisco)! Any other Canadians remember the ad slogan “Mr. Christie, you make good cookies”?

@Manny-ok7fv 2 жыл бұрын

Mike, can you do historical companies next like Rockefeller, Carnegie, Pierpont Morgan

@eksortso 2 жыл бұрын

Not too far from where I live in Pittsburgh, there's a small office and shopping complex called Bakery Square. It used to be a big Nabisco factory, which baked goods for the company into the late 1990s. Over 20 years later, it's sprung back to life, with Google as its largest tenant and dozens of small shops, firms, and restaurants taking up the rest. A metal placard near the Google offices describes the main building historically belonging to the National Biscuit Company.

@AntoineBandele 2 жыл бұрын

Happy to say I’ve just found this channel and this is my first time being part of the notification gang! Woot!

@vimos.9996 2 жыл бұрын

Very well then

@TakeWalker 2 жыл бұрын

Weird, you wouldn't think crackers were something that needed to be invented. Like, they seem timeless, something that was brought over from the Old World or something.

@MrAnxious 2 жыл бұрын

@MPHswayze 2 жыл бұрын

hard tack was like a cracker that wouldn't go bad. The cracker was an invention of advancing food security

@Aceshot-uu7yx 2 жыл бұрын

Biscuits feel luke the opposite. They feel like something new or at least more modern then a cracker, but they are older. I find it kind of funny.

@shaunrutherford7764 2 жыл бұрын

I never would have thought that's what triscuits meant. That'll definitely be my conversation starter at parties that will make me a social outcast for sure

@MPHswayze 2 жыл бұрын

Electric Biscuit and National Biscuit Company TIL

@Dexy83 2 жыл бұрын

You always drop little tidbits of info that are fun, unique, and/or interesting. Knowing the string on the animal crackers was for hanging on a Christmas tree is one of my all time favorites! I couldn't love it more! 🎄😍

@MentalLiberation 2 жыл бұрын

I see the title card and the first thing that comes to mind: the jingle. It's definitely bigger than I know. Great video.

@MarsJenkar 2 жыл бұрын

Na-biiiiiiis-co! *ding*

@jchow5966 Жыл бұрын

Thank you for another terrific episode!!!!

@ueno1 2 жыл бұрын

I remember Oreo's competition Hydrox right up into the 70s! Not sure when they disappeared. Good cookie though.

@MarsJenkar 2 жыл бұрын

I've seen Hydrox pop up again from time to time. They don't seem to be gone, just hard to find.

@cyberi4a Жыл бұрын

I didn't know some of those foods were so old. It's been decades since I've had an Oreo.

@incognito2008 2 жыл бұрын

You really had to upload right after I finished eating pizza

@fearitself26 2 жыл бұрын

For those who wanna know more about the leveraged buy out I absolutely recommend the book Barbarians at the Gate which goes into detail of the internal struggles at RJR Nabisco :) one of my favorite business books up there with Disney War and Conspiracy of Fools

@ExiILe00 2 жыл бұрын

Company Man in the pocket of Big Biscuit.

@jalabi99 2 жыл бұрын

Congrats on reaching 1.5 million subs!

@gatornation_1557 2 жыл бұрын

You do such a phenomenal job on these videos

@MrBrixAnimations 2 жыл бұрын

great video man

@nab-rk4ob 2 жыл бұрын

I have been waiting for you to do a vid on Nabisco. I use to pass the Philly plant when I went to tech school. It smelled so good.

@DavidTokugi44 2 жыл бұрын

Curious if you will cover the Hydrox cookie? It was the very first chocolate with crème filling cookie to exist before Oreos and then was proclaimed to be a knock off Oreo. Might be interesting to see your insight on the history of them

@rf159a 2 жыл бұрын

Hydrox was the best tasting cookie!! Oreos suck!!

@iamacatperson7226 2 жыл бұрын

Hydrox messed up with their ads, instead of showing off the cookie itself, it was just them bitching about Oreo copying them and that they were the original. I do like the cookie though, and to my knowledge they still use basically the same recipe that they did when they were first made

@JohnSmith-wx9wj 2 жыл бұрын

They should call it something more appetizing.

@BeautifulAngelBlossom 2 жыл бұрын

@@rf159a Oreos are the best ever

@SolarToken 2 жыл бұрын

hydrox sounds like a cleaning product-

@Karl671 2 жыл бұрын

Love your videos bro

@RFGfotografie 2 жыл бұрын

Awesome video YET again

@NostalgicNell 2 жыл бұрын

Grew up near a nabisco factory. You would drive by and it would smell ridiculously heavenly.

@thirdworldarchives 2 жыл бұрын

Great research 👏

@dinkyboss 2 жыл бұрын

I can’t believe how long some of my favorites have been around! I had no idea they’re that old. Stuff like this is why I live this channel.

@felixdelabarara494 2 жыл бұрын

You're the reason I'm buying a pack today. Haven't bought them in years. You seriously need a marketing deal.

@nude_cat_ellie7417 2 жыл бұрын

Buy Hydrox instead. Better ingredients.

@michelleguertin6728 2 жыл бұрын

I kind of miss hydrox. My dad was heartbroken when they went down. Oreos are good but I can't eat the regular Oreos without thinking of him.

@droojohnson 2 жыл бұрын

You can find them at Cracker Barrels now, in the general store part!

@michelleguertin6728 2 жыл бұрын

@@droojohnson I don't live near a cracker barrel store.

@mattyian1208 2 жыл бұрын

@@droojohnson Yeah I love Cracker Barrel and I’m from New York.

@Lbsmith94 2 жыл бұрын

Great video!!!! Thanks for the upload.. have you done a video on Cracker Barrel? I would love to hear the history.. thank you

@TurtleDude05 2 жыл бұрын

This one was really fascinating.

@Hollowdude15 6 ай бұрын

Nabisco is such a cool company and great video Company man :]

@devingiles6597 Жыл бұрын

Hey, Company Man. You should definitely do a Bigger Than You Know video on Berkshire Hathaway. Fun fact, they owned a TV station based in Miami, Florida under the call letters WPLG, which is an affliate of ABC (American Broadcasting Company).

@ms.donaldson2533 2 жыл бұрын

Masonville, (now Brookland) Maryland - also now Rockefeller created oil fields was first known as "Cracker Town" for the Founder of the famous cake and cracker company on President Street. His company used wooded cracker crates

@illegalprogram Жыл бұрын

We have a Nabisco building where their products were made in Evansville Indiana that now houses apartments and an absolutely banger restaurant.

@GDnewbie 2 жыл бұрын

Great Video!

@ericvtheworld 2 жыл бұрын

I live in a town called Roanoke, Virginia and in our downtown area there is an old advertisement for Uneeda biscuit That was painted on a brick wall. Yours later a building went up which covered and preserved that painting and that building has since come down exposing the advertisement. And might I say that advertisement is now a pretty important piece of at least our local culture in fact one guy shows up at the city market every week with artwork and one is just a canvas poster of the Uneeda ad

@sultanofsick Жыл бұрын

I remember a games website I played on a LOT back in the late 90s or early 2000s called NabiscoWorld. Your typical flash games of the era (mini golf is the one that I can specifically remember), all stylized in a theme park type thing based on Nabisco's various snack brands. So yes, I was generally aware of how they are one of the mostly food-based megacorps.

@big_grub 2 жыл бұрын

Hydrox’s are still made and personally I think they’re tastier than Oreos

@BeautifulAngelBlossom 2 жыл бұрын

Oreo is still the best Hydrox tested like very poor store brand

@B727X Жыл бұрын

Well technically they were brought back several years ago after veryyy long,

@TheTonyahawk 2 жыл бұрын

Nabisco is a company that I was aware of after 20+ years in the grocery business Mondelez's presence is everywhere in the store.

@allanvanuga9196 2 жыл бұрын

Great video.

@Brandon-bc5um 2 жыл бұрын

Finally, I feel like it's been weeks since the last interesting episode!!

@DJOctober 2 жыл бұрын

The feeling when a new Company Man video drops! Always fire dude! Once again, humbly asking for “The Rise & Fall of Bally Total Fitness” 🙏

@spawnofmelkor 2 жыл бұрын

Glad this lightly touched on the Barbarians at the Gate LBO.

@WildBlue533 2 жыл бұрын

Great video as always! The Oreo Vs Hydrox is very interesting. I had seen a video by food theory that dove further into the topic.

@maps0189 2 жыл бұрын

Fan of your content! May I suggest one video about the Apple Store and the man behind it (Ron Johnson), he’s all over the news now...

@CaseyOcampo 2 жыл бұрын

Do you ever think about creating longer videos? It seems that you aim for the ~10+ minutes mark but I would love to watch longer ones!

@TopFix 2 жыл бұрын

Triscuit, while obvious, is clever also for another reason many may not realise, for example... "tris" from "electricity", with "cuit" meaning "biscuit".... but also... "circuit", as in, electric circuit.

@usernotfound-ue7ld 2 жыл бұрын

For 1912 you said 2012 lol love the vids man

@imir8atu321 2 жыл бұрын

Well done 👏

@J4sse 2 жыл бұрын

The arrow in the thumbnail was very helpful.

@partypickle3682 2 жыл бұрын

I remember the jingle at the end of some of the older commercials: 🎶 Na-bis-co! 🎶 *DING*

@Cbiz210 2 жыл бұрын

I like the Nilla Wafers and Fig Newtons Coming back to add to my comment which I posted even before I started watching the video... Nice to see a shout out for The Fig Newton. ✋🏼 IMHO, It's an underrated product.

@davtan3865 2 жыл бұрын

5:44 I remember when I first entered school in 2012 and having Oreos as my favorite snack. I feel old now 😔

@TVandManga 2 жыл бұрын

Very interesting!

@dehacaballo 2 жыл бұрын

Love your content. Always watch when I’m eating. Could you possibly do a video on Fastenal Company. I find it amazing they have zero debt, stock always on the rise and they’re executives only make about 1-2 million per year which is insane compared to other like competitors where their executives are making 10’s of millions

@Mr.Septon 2 жыл бұрын

What I didn't realize was how old so many of those products were. I honestly thought a lot more of them were more... I don't know, modern.

@pricett434 2 жыл бұрын

I would really like to see a Rise and Fall of Sizzler Family Steak House! They grew up fast and had many locations and then just died off relatively fast. What happened? They used to promote cheap and great steak and shrimp plates.

@Kevin-iq4ri 2 жыл бұрын

That would be great to see. I worked at a Sizzler throughout the 1970s

@Nahan_Boker94 2 жыл бұрын

One thing i noticed after Oreo and Chips ahoy change from nabisco into Mondelez, their quality toned down A LOT at least in my country lol. Chips ahoy cookies now taste like overcook cookies that hard, nothing chewy like before also smaller. Oreo just getting tinier and tinier, even reduced from 15 pcs into 12...

@michaeldavis5616 2 жыл бұрын

Nabisco for a long time has been based in my home state, New Jersey!

@averagewhiteguy2 2 жыл бұрын

Chips Ahoy! is probably my favorite product of theirs. I think they taste better than Oreos.

@jumbo1701 2 жыл бұрын

Great video! It's currently the 100th year of the HARIBO company- the one with the gummy bears- and it'd be neat to see a video about them. I'm sure they're an interesting company! Thank you for producing such great content!

@jariol Жыл бұрын

Yep I was a military rep. for Kraft from 1999 to the merger with Heinz in 2016. Seen a lot of those changes

@MrElegantshit 2 жыл бұрын

Wow! Living in canada, i never realized it was called Nabisco in the USA! only ever saw christie. blew my mind

@MusicYo-100 2 жыл бұрын

I would love to see Natural Wonders and Service Merchandise featured!

@garyjandereski9253 2 жыл бұрын

I work for Nabisco, it was not bigger than I thought 👀 they also just bought cliff bar

@WarAndPeaceTea 2 жыл бұрын

Nabisco actually stole the oreo from a smaller company called Hydrox and pushed them out of business because they weren't large enough to compete.

@DjJokerr 2 жыл бұрын

Nobody cares boomer!

@joshuaholloway 2 жыл бұрын

I have pick cookies at the Original Nabisco factory Chicago, Illinois that you had a picture of in the vido. They give me a private tour it was cool.

@rbminer4567 2 жыл бұрын

Nadisco the company that stole the oreo

@_acron 2 жыл бұрын

amazing vid! peta fr wanted a print on an animal cracker box changed tho

@tr7287 2 жыл бұрын

This is one of the reasons I love this channel. I learn something new every time, even though I've been eating this brand for decades. Nasbisco will always be childhood memories and nostalgia for generations.

@kingchuckfinley 2 жыл бұрын

Love the brimstone logo thpugh

@daewooparts 5 ай бұрын

My mom use to be a bookkeeper at Nabisco back in the 50's & 60's

@dasbuilder 2 жыл бұрын

You should do a video on GoPro - that would be very interesting to see. They've had a rocky road.

@plasticbleach4004 2 жыл бұрын

These first seven years of my life - when the Oreo wasn't being sold at stores - were rough. (5:44)

@darrenkrivit6854 2 жыл бұрын

Having worked in retail/grocery for a couple of decades, I was very aware of Nabisco's share of the market, huge. Thanks for the timeline, very interesting ✌️