The Ministry of Chemicals and Fertilizers, Department of Pharmaceuticals, has introduced the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, marking a significant step towards regulating interactions between pharmaceutical companies and healthcare professionals. These guidelines establish a comprehensive framework for communication claims, educational activities, samples, and other market initiatives, fundamentally shaping the future landscape of pharmaceutical marketing.
Our webinar "Navigating the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024: Implications for Communication & Marketing", moderated by our Partner, Devleena De, delves into the implications of UCPMP 2024 for communication and marketing within the pharmaceutical industry. Our esteemed speakers, Gauri Chaudhari, co-founder of Brand Innerworld, and Krishma Merchant Patel, a distinguished legal expert in pharmaceutical law, provided valuable insights on:
Key changes and updates in the UCPMP 2024 compared to previous versions.
The impact of these changes on the regulatory landscape for pharmaceutical marketing.
Effective strategies for adapting existing marketing practices to align with the new guidelines while ensuring compliance.
Key legal considerations and potential pitfalls marketing teams need to be aware of.
Measures addressing transparency and ethics, and their impact on the quality of information provided by pharmaceutical representatives.
Significant compliance challenges and potential legal repercussions of non-compliance.
Strategies for industry leaders to facilitate this transition and ensure widespread compliance.
Watch the full webinar to explore the future of pharmaceutical marketing under UCPMP 2024 and equip yourself with the knowledge to navigate this evolving regulatory environment.
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SPAG FINN Partners is an award-winning Integrated Marketing and Communications agency in Asia. As an agency with a heart and conscience, we are purpose-built to make communication for brands more human, protect reputations, craft meaningful conversations and share real stories in ways that drive business value and make a positive impact in the world. To know more, visit www.spag.asia