Katie Couric and The Today Show present the artists and animators behind the new NBC Peacock branding campaign from 1993.
© 1993 NBC News
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"Introducing the Modern Peacock in 1986 and Beyond
As NBC’s network position improved in the late 1980s, the Peacock enjoyed another major reconfiguration. In 1986, designers Ivan Chermayeff and Tom Geismar would design the “Modern Peacock” we know and love today. The “N” was fully dissolved to put the focus solely on a simplified Peacock. The original 11 feathers were brought down to six, each of which represented NBC’s divisions at the time including news, sports, entertainment, television stations, television network, and operations and technical services. The Peacock would also turn its head to the right and the tiny spray of feathers above its head disappeared.
In 1993, seven famous artists, animators, and designers were invited by NBC to play with the logo. Among the seven were David Daniels, Joan Gratz, Al Hirschfeld, John Kricfalusi, Peter Max, Mark Malmberg, and J.J. Sedelmaier. These artists created animated interpretations of the Peacock with on-air spots featured in NBC’s promotional campaign for its 1993/94 fall primetime schedule.
Since 1986, the icon has had two more subtle updates and NBC celebrated their 90th birthday in 2016. At 16-years-old, the Peacock is strong, stylish, and has never been more proud to be the face of its network. As one of the most recognized logos in communications, nothing can ruffle this Peacock’s feathers!" ~ Snippet from Advertising Week 360
Honda Motorcycle - Come Ride With Us
Bird
Techo Peacock
Meatloaf
The Ren & Stimpy Show
Butt
Beautiful
Software
Imagery
Grateful Dead
Artist
Character Drawings
Pen and Ink
Problem
Logo
Ideas
Beavis and Butt-Head
AC DC
Metalica
Microphone
NBC Microphone
RE30
Digital Computer Graphics
CGI
Seinfeld
Station Identification
Station ID
Peacock Poll
800 NBC POLL
Streaming Service
PeacockTV
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