On a random Saturday morning at Greenacres Shopping Centre in Port Elizabeth, South Africa, the international award-winning Nelson Mandela Metropolitan University Choir delights unsuspecting shoppers and passers-by with an impromptu practised routine which includes a number of popular songs. The flash mob is part of an awareness campaign to get students to apply to study at NMMU, one of South Africa's leading tertiary education institutions. Find out more at www.betterU.co.za.
Agency: Boomtown Strategic Brand Agency