Netflix's original variety show "The Influencer" is set to premiere on August 6, 2024.
The show falls under the survival variety genre and is produced by PDs Lee Jae-seok and Son Su-jeong, with production by "Kakao M".
Seventy-seven korean influencers will participate, competing fiercely to showcase their influence.
The rules of "The Influencer" are straightforward yet intense.
Participants' influence is calculated based on metrics like followers, likes, and comments.
Each round involves missions, and their influence is evaluated accordingly.
Contestants with low influence face elimination, while the ultimate winner earns the title of "Best Influencer."
The cast includes a diverse range of famous influencers such as 'Jang Geun-suk', 'RISABAE', 'Pani Bottle', 'Jin Yong-jin', 'Shim Eu-ddeum', 'BuzzBean', 'SiaJiwoo', 'Hemtube', and 'MyBoo'.
Viewers can expect each influencer to showcase their unique personalities and charm, adding excitement to the program.
Despite controversy related to participant 'OKING' and the "scam coin," the official teaser has already generated high anticipation among fans.
"The Influencer" stands out for its intense competition and survival format, revealing the real faces behind influence and popularity.
Additionally, the show's innovative survival style and Netflix's original content distinguish it, making "The Influencer" even more intriguing.