"I am driven by the hope that I haven't made my best work yet."

I like Three things here 1- How an election failed with bad typography 2- A graph on How meetings happen and what how you can turn to your benefit 3- Driven by the hope, that I haven't made my best work yet.

That intro is on another level, too

Any design students/designers just pumped about this?

We need more creative tv shows like this

"my father actually thought art was stupid, and serious people became engineers." this is one of the most relatable things i've heard.

"Designing the logo isn't the hard job, it's persuading a million people to use it" logo design/redesign in a nutshell

watching on youtube instead of watching on my netflix account. idk there is something kinda rebellious about it

36:36 no design work is ever complete without the client asking to "make it bigger". Even such a legend designer get that comment, I think I feel better everytime I hear that.

I'm a designer 20 years into my career and still feel like an imposter everyday. This was inspiring. We are always growing and learning and I need to be more confident in myself.

I almost cried when I watched this episode. That gives me more courage to continue what I'm doing right now.

Anyone else watching this for a homework assignment

She had me at typography is painting with letters, I knew this is going to be something great

Please make another graphic design-oriented program featuring Michael Bierut.

When Paula ended with " I'm driven by the hope that I haven't made my best work yet, making stuff is the heart of everything, that drive never goes away, what can I make next? ", it reminded me to continue growing and learning, that there is always room for improvement. The excitement of challenging yourself as you get good in anything you do, cause that's how you'll truly enjoy what you are doing.

When she mentioned her father's reply to her painting, "No, i've never did anything that creative" & she just paused and smiled, i'm like "aaawwwwww". I'm here cuz our teacher asked us to watch, now i'm more intrigued to binge watch the other episodes of this series hehe

We need more of such content for the sake of art, artist and art-lovers

client in my country : - i want it look modern, vintage, retro, golden, colorful, power, lovely, luxury, ... in 5 minutes !

As a graphic designer who moved to New York during the COVID outbreak to pursue my "dream" Thanks for sharing this my goddess-Paula Scher!!

We need more seasons pls, of UI, UX design, innovation

The look on her face when she shared the map story with her dad was everything. Love this story!

"What I'm doing isn't answering questions; rather, I'm doing something to raise them," That's what art is about . Anyone who is not a design person but still love art like me?

This is one complete Graphic design course 🙌🏻🙌🏻🙌🏻🙌🏻

I feel like you can see the warmth in her face when she mentions how her dad reacted to her map - "No, I never did anything that creative." warms my heart tbh

Thanks Netflix please make more seasons of this great show

if you love modern designs, this is a must watch.

"You're not changing somebody, you're making them a more perfect vision of where they started". My god, if only clients, or even my boss, understood. I swear, it may feel like change, but IT'S NOT. I'm a designer, not your therapist or emotional support buddy.

Paula Scher really inspiring me when she said "typography is painting with letters". Another great episode of Abstract. Great work Netflix.

I'm almost done with pharmacy school but there's just this voice that tells me to pursue my true passion which is art.. it's very difficult especially with a family that does not see art as a legitimate career. I keep thinking that I'll study again in the future with my own money. I'm thrilled with the idea but at the same time, I'm scared that it's too late for me.

I'm a a graphic designer at the start of my journey and this video was amazing! An in-depth look into the ups and downs, the creativity proccess and the business aspect of a famous artist and graphic designer is all I could ask for! Please make another episode about graphic design!

Here I am, returning to graphic design after 10 years of graduation and working as an illustrator. Guess things have always been connected no matter the profession, you always keep on learning/pursuing art.

This is so far from what a designer is expected to do today, and I envy the simplicity. It borders on art, and gigs like this are one in a million now. Students watch this romanticized version of what graphic design used to be and then get absolutely bent over by the realities of what the industry is now. If you're considering graphic design, I highly recommend looking into a more lucrative specialized profession. If it's your dream, chase it. But realize that it's highly saturated and it's turned into a job that you have to consistently pour insane amounts of time into to stay relevant due to the rapid evolution of technology. Burn-out is rampant, and job listings require 3-5 years of Jr. level roles. I'm not trying to shit on what anyone does, but if you're doing research on where to take your career, talk to as many people as possible before taking that leap. I'm 6 years in and realizing that I could have put an equal amount of effort into something that had much less stress, and made considerably more on the salary end.

Her designs have extremely rich female treats, which are chaotic, diverse and emotional Love how she reflects who she is in her designs.

As a young designer, this is so inspiring to watch 🥺🥺

She is a legend! She basically created what we now see every day on ads in any format. Absolute legend!

I am a graphic designer, and I watched the best video today.

The "diagram of a meeting" at 34:33 is such an insightful way of explaining the thing that happens every time. Since I first saw this, I've noticed in every meeting when it enters that "rebuttal" phase and thought of Paula Scher.

Damn, eventho im not a graphic designer, i'm juts as a creative/photographer and dealing with clients' meetings, when she explains "the meeting's timeline" , it speaks a lot to me

As someone who can't sit still with documentary and long videos, this one made me go against it and listen, watch and enjoy the episode. It thought me a lot of things and made me even more eager to study arts and design.

37:47 My father saw two of the paintings I did before he died I was sort of embarrassed to show him because, of course, it's totally inaccurate. And I brought him in and showed him the map and I said, "I guess you think I'm crazy" and he said, "No, I never did anything that creative" 🥺😭

I am not a designer but I could feel the depth of the video.

i fell in love with typography in a very young age. my dad noticed that my penmanship is good and i can copy people's handwriting. then, one day he bought me a typography book that changed my life. from then on i fell in love with the art of letters even more. watching here in her realm is euphoric for me.

‘I`m driven by the hope that i havn`t made my best work yet’ , wow!

I used to be ashamed at loving to do calligraphy when I was little. The letters, the curves, and variations captivated me. This gave me the courage to pick it up again

I'm a fresh designer, 1 year into my career and I found this so exciting and inspiring, her work is beautiful. I love her graph on a meeting, very insightful and helpful, im definitely going to take what she said into consideration when showing others my designs

I am a freelance graphic designer, I create social media post designs and flyers like that but This video gives me some more ideas about design and inspiration.Thank you ❤❤

I'm also a intermediate level of Graphics Designer, How much I learn from this video what I couldn't learned last 5 year of experience... Thanks Netflix

It's amazing how a letter arrangement can portray a specific mood or emotion.

This documentary left me surprised and impressed by how complex the process of creating simple designs is and how typography can say a lot more than illustrations. It made me appreciate more the advertisements and posters I see.

It´s incredible how important fonts are. So, when you see the way of thinking about typography, you realize the important job of Paula Scher. Thank you for subtitles...

Oh, shes a wizard. Ok. Brilliant work. Also their relationship is great

I do Automotive Films and I agree with the design, it is everywhere! I can visualize scenes in my head by just simply looking at a car.

Taking a moment to actually notice the art of graphic design, you would get to enjoy a whole new world of information shown in a way that can be very shallow but have all these different meanings at the same time. Watching Paula Scher work is inspiring. She puts this much emphasis on an artform that is often overlooked, leading the charge on the evolution of typography in New York. I hope I get to be like her someday.

I’ve watched all the Abstract series on Netflix and here i am watching it again on KZfaq and i just love reading the appreciation for the content in the comments section.

Desainer Grafis sampai tua. goals!

Graphic Design really is powerful and magical. Imagine, a mere visual presentation can get you curious, wonder, amazed, and entertained about what it intends to tell you or what message it conveys. The process of making Graphic Designs is a lot of hard work and truly majestic. Being able to create unique, original, and creative designs with typography and illustrations is remarkable.

WE NEED MORE SERIES LIKE THIS. For any art field, people could easily understand how art is made if they see from the perspective of the artist. Paula Scher has a fantastic life as a designer, and her impact to New York was impeccable. It just shows exactly how art and design can shape anything, from an individual to the society, or even the entire atmosphere. Nobody should underestimate this kind of profession at all, if New York shines with lots of typography, and mostly would take a person like Paula Scher to contribute so much to the beautiful city.

Its documentaries like this that inspires others to start an unconventional journey...... I am really glad I took the time to watch it.

gracias yt por recomendármelo, ella es increible

This documentary proved itself that graphic design is super influential and it gives a huge significance and relevance to our well-being. Graphic design also showcases how small use of elements could create an impact on how we perceive beauty and our lives.

This is a goldmine for all the designers out there 💎. Thanks KZfaq

I am 40. I was always fascinated with art all my life. Just found out about her from this video. Goes on to show you can be a queen and a creative genius with an empire but in modern days of competition you can still be unknown even if your art is seen by millions! Great video!

I loved this one too. It really shows how energetic, vulanic, dynamic, ironic and strong she is. And the "diagram of a meeting" is gold!

Studying graphic design , you get to notice the little details that you normally wouldn’t take a second look on. Graphic design is everywhere, whther it be on the streets, malls, or institutions. Its not just about typing or creating shapes and hoping for the best for it to look good, but theres a strategic part that ties everything all together. Everything has meaning in the lines, shapes and color that designers use. This creative industry exists to create ,advertise or promote a cause or even by just sharing a message through a visual image. The documentary showcased the ups and downs in the graphic design industry, that designers are not art producing machines.

I want to meet her in real life🥺 I’m currently doing design and I’m in high school. She’s dominating my mood board at the moment.

What a lady she is !!!! Great!!! Creative work by Netflix. Thank you.

This documentary really shows us how much graphic design has integrated itself with our everyday life. We see it everywhere, and as a student, it has helped me become more sensitive towards the simple things around such as typography and such. It has reminded me that behind every design we see, is a passionate and skilled artist putting their thoughts into their work.

This documentary made me realize that theres more to typography than I initially thought. Paula Scher is definitely someone I'll be looking up to and gaining inspiration from.

This documentary really demonstrates the importance of archiving exceptional design. It's also very personal in the manner that this artist presents their own life, aspirations, and even anxieties, and how all of this encourages and inspires them to make a great piece of art.

Glued to the very end. Absolutely loved it.

16:05 Incredible performances on that gem.

I have never seen such depiction of art work. Really amazed. We often neglect our surroundings. It really takes an artistic approach to make such simple things look beautiful. Only a creative person can do that. It would be a blessing for someone to look things in that extraordinary manner. Art is not ordinary, it is magical. Paula Scher, you're a true legend. What a talented personality.

I am student of graphic designing and i am totally unaware of the outside world that how i'll pursue my career in this. Wanted to make things, stuff more creative but there is fear inside that how will i deal with it i don't know. But this video is amazing 😍

Probably on of the best documentary I have seen on KZfaq so far

Comic Sans left the group.

How awesome. I am a graphics lecturer in Cape Town and shared this with my colleagues now. Such an excellent set of precious insights to inspire our staff and students. THANK YOU PAULA!!!

Netflix this is one of your best series to date, please renew it for a third season!

Thank you, Netflix for sharing this. Its very educational.

I'm impressed, I've always wanted Netflix to do something like this.

Thank you Netflix we aspiring designers need more things like this thank you

I feel there is room for lots of creative minds that are needed in the world. I always said "Free Your Mind!"

seeing this makes me teary because i love typography and seeing her and her work and her passion just amazes me .

I love to watch this type of Documentaries for inspiring me as a Graphics Designer student.

Every designer should watch this ⬆

Best lesson I can learn form this is about the level of expectations curve. Design is personal and has infinite faces but learning how to put up with customers and manage the relationship with them is what most of the times saved me, especially because often Design is a gamble (just like Paula sais there is not proof it it'll work, it's about perception), you don't know if it's gonna work and that's when your true relationship with your customers will make the difference. Great episode, loved it!

Those hand painted maps are insane!!! 😱

The Palm Beach County story is an amazing example of why graphic design is important. It’s the art of getting the correct message across, supported by so many more rules and theories than most people realize. We don’t just throw words and color on a page, there’s a rhyme and reason to everything.

There's just too much inspiration in this video. I watched it once, now I have to watch it again (and again) with my finger on the pause button so I can really absorb the works.

Thank you Netflix ❤ We need more film about creative industry!

Saw this when I studied graphic design in school. Very helpful!

This lady (Ms.Scher’s), She’s an Icon! She’s a Legend. Graphic Design for 21 Century Wouldn’t be the same without talents and brave people like her ❤ I felt so motivated after watching it that I stand up from my bed and started instantly drawing ideas for my job ❤️❤️❤️thank you Ms.Paula Scher

Oh god, what I wouldn't do to have her creative brain. This woman is out of this world!

Es magnifico ver el trabajo de Paula y sobre todo su actitud y amor por lo que hace

Fantastic, mesmerizing, brilliant Documentary, love Design, loved Paul Scher... love from Chile to NY

paula scher, of koppel & scher fame. she designed the record cover for cameo’s »word up!« single, the greatest funk song ever recorded, and thus will forever be in my book of awesome people. thank you, paula!

I really love the elegance , and the design concept behind the CITI Bank Logo.

She spoke my mind in so many ways as to what goes inside my mind when I design, present, and persuade the clients.

Who else thinks Paula's episode on graphic design is waaaaaay better than that other guy's episode on graphic design?

I learned a lot from this documentary, I understood graphic design and typography even better. I really enjoyed it.

Why am I having chills by watching this?